Martin Luz

BACKGROUND

Please describe your company and position.

I am the CEO of Elos Ayta Consultoria

Describe what your company does in a single sentence.

At Elos Ayta, we offer insights and in-depth analyses to help understand the capital market and its current and future scenarios.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martin Luz to accomplish?

• Martin Luz was essential in creating our visual identity and brand empowerment.

SOLUTION

How did you find Martin Luz?

• Clutch Site
• They have worked with me at another company before.

Why did you select Martin Luz over others?

• High ratings
• Company values aligned
• I am already familiar with Martin Luz's work.

How many teammates from Martin Luz were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The company’s visual identity was created, including the logo, color palette, messaging, and focus areas—all designed to strengthen brand empowerment. We also developed the corporate website and promotional templates for media releases, with special attention to journalists, a strategic audience in our work.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our company has been recognized in the market as one with strong personality and extensive experience, capable of meeting clients' needs effectively.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deadlines have always been respected, and the smooth communication with them greatly helped in the development of the project.

What was your primary form of communication with Martin Luz?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The knowledge and flexibility to find alternatives and solutions in a simple, quick, and objective manner.

Are there any areas for improvement or something Martin Luz could have done differently?

 
I have nothing negative to say about them in the current experience.

BACKGROUND

Please describe your company and position.

I am an executive at Data-Makers

Describe what your company does in a single sentence.

Market research and big data projects

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martin Luz to accomplish?

• Branding
• Website
• Social Network content

SOLUTION

How did you find Martin Luz?

• Referral
• previous experience

Why did you select Martin Luz over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Martin Luz were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

**Building Data-Makers with Martin Luz: A Brand Partnership That Works**

Collaborating with Martin Luz has been instrumental in defining and refining who we are at Data-Makers. Their team has gone beyond typical client work, bringing real creativity and strategic insight to every aspect of our brand.

1. **Branding**: Martin Luz didn’t just create a logo; they crafted a look and feel that’s uniquely ours. They understood our vision from the outset, designing a cohesive brand identity with colors and design elements that capture our focus on data innovation and clarity. Now, everything from our presentations to social posts reflects a strong, unified image that our clients immediately recognize.

2. **Social Media Strategy & Content**: With Martin Luz guiding our social media, our online presence has reached new heights. They’ve developed a strategy tailored to the platforms where our audience is most active, with content that’s thoughtful, relevant, and accessible. It doesn’t just engage; it informs and reflects the expertise we want to share. Their use of data to track and optimize performance keeps our efforts focused and effective, helping us build an authentic connection with our community.

3. **Website Design**: Our website is now a true extension of Data-Makers. Martin Luz has designed a site that feels welcoming and is easy to navigate, with every element thoughtfully placed to keep visitors interested. It reflects the high standards we hold for ourselves and acts as a powerful tool for attracting and educating potential clients.

**Deliverables We’re Proud Of**:
- A complete, polished brand identity that represents us authentically
- An engaging social media presence with platform-specific content that resonates
- A well-designed, user-friendly website that enhances our professional image

Martin Luz’s team has understood what we want to achieve and has brought real substance to every part of the project. Their commitment to quality and attention to detail have been invaluable in helping us shape the future of Data-Makers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

**Measurable Outcomes from the Martin Luz Partnership**

The work done by Martin Luz has led to clear, measurable outcomes that show real progress for Data-Makers:

1. **Brand Recognition**: After launching our new brand identity, we saw a 40% increase in brand recall among key clients and partners, evidenced by a brand awareness survey conducted post-rebrand. This has translated into a noticeable increase in inbound inquiries from clients who feel they “recognize” and trust our brand.

2. **Social Media Engagement**: Our social media presence has become much more impactful. Engagement rates across platforms have increased by 35%, with a consistent growth in followers each month. Furthermore, we’re seeing a 25% rise in shares and comments on posts, indicating that the content is resonating with our audience and sparking conversation.

3. **Website Traffic and Conversions**: Since launching the redesigned website, traffic has increased by 50%, and bounce rates have dropped by 20%, showing that visitors are finding the information they need and exploring the site further. Importantly, lead conversions are up by 30%, making the site not just a tool for visibility but a powerful driver of new business.

4. **Audience Insights**: Thanks to the tracking and analytics set up by Martin Luz, we now have deeper insights into our audience’s demographics, interests, and behaviors across channels. This data allows us to make more informed decisions on both content and strategy, directly improving how we communicate and engage with our clients.

These outcomes reflect the effectiveness of Martin Luz’s work in establishing a stronger brand and digital presence for Data-Makers. Their approach has not only built our visibility but has also led to concrete results that drive our business forward.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Martin Luz’s project management was excellent. They delivered every item on time, even for stages that required flexibility or quick adjustments. The team consistently maintained clear and open communication, keeping us updated on progress and next steps. Whenever we needed adjustments or had new ideas, they were quick to respond and highly adaptable, always finding solutions that aligned with our vision. Their commitment to delivering quality work on schedule and their responsiveness to our needs truly reinforced their reliability as a trusted partner.

What was your primary form of communication with Martin Luz?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Martin Luz was their ability to truly understand our brand at a deep level. They didn't just take a brief and run with it; they immersed themselves in who we are, our goals, and our industry, which made every creative and strategic decision feel perfectly aligned with our vision. Their unique combination of creativity and analytical precision is rare—they deliver innovative, visually compelling work backed by data-driven insights. This balance of artistic and strategic thinking has made a lasting impact on how we connect with our audience, setting them apart as a highly skilled and committed partner.

Are there any areas for improvement or something Martin Luz could have done differently?

While Martin Luz delivered exceptional work overall, one area for potential improvement could be proactive communication during the initial planning phases. There were moments where more frequent check-ins might have streamlined alignment on specific creative choices and strategic directions early on. This would have helped avoid a few minor adjustments later in the process. However, they were always responsive and open to feedback, so any refinements were handled smoothly and professionally. Adding more structured updates during the kickoff phase could be a valuable tweak to an otherwise outstanding collaboration.

BACKGROUND

Please describe your company and position.

I am the CEO of Vedas17

Describe what your company does in a single sentence.

edas17 specializes in market research with a focus on consumer behavior. We analyze and understand how consumers think, feel, and act, helping businesses make informed decisions based on deep insights into their target audience. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martin Luz to accomplish?

• Company repositioning
• Brand revitalization
• Client base growth

SOLUTION

How did you find Martin Luz?

Other

Why did you select Martin Luz over others?

Company values aligned

How many teammates from Martin Luz were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Martin Luz undertook a comprehensive branding analysis for Vedas17, resulting in a strategic repositioning of the brand within the market. Their work included a complete overhaul of the visual identity, encompassing website redesign. As a continued partnership, Martin Luz now manages Vedas17's digital marketing efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had an increase in prospects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team that worked on this project was really on top of things. They were super invested in finding the perfect solution for Vedas17. It was awesome to see how Martin Luz was always willing to go the extra mile, even if it meant redoing something multiple times. And they were always spot on with their deadlines and the quality of their work.

What was your primary form of communication with Martin Luz?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The combination of high-quality deliverables, a deep understanding of the Vedas17 universe, and the strength of the developed branding set them apart. The team created a visual identity that not only represents the brand but also facilitates a connection with the audience.

Are there any areas for improvement or something Martin Luz could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Ceo of Layback

Describe what your company does in a single sentence.

Layback is an ecosystem that represents a lifestyle of people who consume skateboarding, surfing, art and music.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martin Luz to accomplish?

• Brand repositioning

SOLUTION

How did you find Martin Luz?

Referral

Why did you select Martin Luz over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Martin Luz were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Martin provided us with a deep immersion within our company, and helped us understand why we do what we do.
Given all the in-depth analysis we submitted, we had several deliverables, the main one being all the visual communication and positioning of our brand.
Given your precise analysis, we were able to actually see what we were looking for and communicate in the best way possible.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Engagement on networks, as well as the success of new products launched, are undoubtedly an excellent way to measure Martin's deliveries.
And that was very significant.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always very attentive to deadlines and very committed to the project.
They responded more than expectations, as they did not only deliver what was in scope. If something appeared that was different from the same, but was interesting for the work, they never limited themselves.

What was your primary form of communication with Martin Luz?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their level of commitment to the project was most impressive.

Are there any areas for improvement or something Martin Luz could have done differently?

In my case, all expectations were exceeded

BACKGROUND

Please describe your company and position.

I am the Former Marketing Director (2018-2023) of DOCK

Describe what your company does in a single sentence.

Dock is a leader in technology for financial services in Latin America, bringing together complete card issuing, digital banking, credit, risk, and acquiring solutions on its platform. Dock's solutions accelerate the ability of companies to bring new payment methods and innovative financial services to market. 

The company's mission and purpose is to democratize the financial universe, promoting the inclusion of millions of unbanked and underbanked people in Latin America. Dock operates 69.9 million active accounts and over 5,7 billion annual transactions, as well as 58 million monthly Pix transfers. For more information, visit dock.tech.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martin Luz to accomplish?

• Enhance the perception of Dock brand
• Generate B2B commercial leads

SOLUTION

How did you find Martin Luz?

Acquisition of Martin Luz Client

Why did you select Martin Luz over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Martin Luz were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

During these 2 year contract, Martin Luz was our marketing agency for almost all our activities and initiatives regarding graphic design (both print and web), video production, and copywriting for all kinds of medias and formats. It was a mothly fixed fee contract in which we had a team of professionals at our disposal.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number and quality of commercial leads generated.
• Company website audience
• SEO rankings
• Social media followers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Martin Luz's team was always totally commited to our needs and business objectives. Of course there were moments when things didn't follow the programmed schedule, but we managed together to revise the process and, at the end, we never missed a deliver. I say "we" because my marketing team and Martin Luz's team worked as one only team.

What was your primary form of communication with Martin Luz?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with the team's commitment, as I mentioned before, along with the overall quality of work—design and copywriting, strategy, and creatives.

Are there any areas for improvement or something Martin Luz could have done differently?

If something could have been improved or done differently is the seniority level of our "client relation" executive, that could have been higher and also the number of times the professional assigned to our account have changed due to leaving the agency or realocation.

BACKGROUND

Please describe your company and position.

I am the Former Head of Business Marketing- Latin America of Meta

Describe what your company does in a single sentence.

Meta (formerly the Facebook company) builds technologies that help people connect, find communities and grow businesses. The company owns and operates Facebook, Instagram, Threads, and WhatsApp, among other products and services.Meta ranks among the largest American information technology companies, alongside other Big Five corporations Alphabet (Google), Amazon, Apple, and Microsoft.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martin Luz to accomplish?

• Position Meta products and services for advertisers of all sizes as key marketing platforms through impactful and effective imagery and communication
• Project management of all design and communication projects across Latin America
• Communicate key business messages through compelling videos

SOLUTION

How did you find Martin Luz?

Vendor from previous work

Why did you select Martin Luz over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Solution driven

How many teammates from Martin Luz were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Martin Luz has a unique proposition as an agency which distinguish itself from other agencies in Brazil. Other than operating as a creative or design agency, Martin Luz offers an evolving array of solutions, changing and adapting its operations according to the client’s needs and transformation/evolution. For Meta, Martin Luz was a perfect match as we started to work with them when I joined the company as the first Marketing executive in Latin America and was responsible to structure the Business Marketing team in region. 
From a team of one (myself) to a team of more than 50 people (FTEs and contingent workers), our needs changed, and our Marketing operations gained a significant complexity. Martin Luz successfully adapted their operations and offerings to meet our needs, having to navigate through several stakeholders and cross-functional teams in 5 different countries. Throughout our collaboration, my team was able to strongly position Facebook, Instagram and Messenger as key Marketing platforms to Latam advertisers of all sizes with off and online initiatives, including digital campaigns and assets, events, videos and collaterals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We successfully postion all Meta platforms across Latin America. Our journey together from 2013 to 2020, undeniably shows that Facebook, Instagram, Messenger and WhatsApp became essential  platforms for advertisers of all sizes - from small entrepreneurs to big advertisers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Martin Luz worked under very tight deadlines and had to manage multiple stakeholders in the process. If necessary, in order to meet deadlines the team assigned to us were available to make last minute changes in loco for big events, for example. We never had missing deadlines.

What was your primary form of communication with Martin Luz?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Adaptability, solution driven attitude and commitment to excellence.

Are there any areas for improvement or something Martin Luz could have done differently?

Improvements were always discussed as needed and Martin Luz always responded in a timely manner. They are very responsive.

BACKGROUND

Please describe your company and position.

I am the Counselor of Bluestone

Describe what your company does in a single sentence.

Ore tailings recycling.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martin Luz to accomplish?

• Trust
• Partnership
• Commitment

SOLUTION

How did you find Martin Luz?

Twenty years ago in another company that worked.

Why did you select Martin Luz over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Martin Luz were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand creation and restructuring of communication in general. Especially because the company was pivoted to a new reality in its production profile.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Popularity of the brand in the required target and high adherence of the company on social media

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always exceed expectations and meet pre-established deadlines

What was your primary form of communication with Martin Luz?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

They make us feel like we have an in-house team, not an external supplier.

Are there any areas for improvement or something Martin Luz could have done differently?

Not that it caught my attention.

BACKGROUND

Please describe your company and position.

I am the CMO of Lyra

Describe what your company does in a single sentence.

Connectivity for Payment terminals and IoT devices

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martin Luz to accomplish?

• Marketing
• Lead generation
• Strategic counsel

SOLUTION

How did you find Martin Luz?

Online Search

Why did you select Martin Luz over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Martin Luz were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand creation

On & offlline communication

Lead generation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

brand recognition

website audiences

leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

overal satisfying

What was your primary form of communication with Martin Luz?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

I'm impressed with their wide range of skills and high level of commitment.

Are there any areas for improvement or something Martin Luz could have done differently?

reduce employees churn (could have secured senior profiles)

BACKGROUND

Please describe your company and position.

I am the CEO of Muevy

Describe what your company does in a single sentence.

Muevy is a financial services company that accelerates the opening of borderless instant payments by enhancing the opportunities that Open Finance offers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martin Luz to accomplish?

• Branding

SOLUTION

How did you find Martin Luz?

Referral

Why did you select Martin Luz over others?

• Great culture fit
• Referred to me

How many teammates from Martin Luz were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand, colors, logo, and positioning. Simple as that.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The rebranding project resulted in increased brand recognition, higher customer engagement across digital platforms, and a measurable boost in sales and customer satisfaction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Professional.

What was your primary form of communication with Martin Luz?

Virtual Meeting

What did you find most impressive or unique about this company?

The culture. They understand the client.

Are there any areas for improvement or something Martin Luz could have done differently?

Yes. Speed, could be better!

BACKGROUND

Please describe your company and position.

I am the Co-CEO of Grupo CI

Describe what your company does in a single sentence.

We are focused on students educational programs, graduation trips, graduation parties and field trips.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martin Luz to accomplish?

Create a brand for the CI Group, made up of 3 independent companies that operate in the same market segment aimed at students

SOLUTION

How did you find Martin Luz?

We have known Martin Luz's work for many years

Why did you select Martin Luz over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Martin Luz were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a brand and logo that identifies the CI Group, including the 3 companies, addressing:

• Mission, vision and values
• Naming, slogan and tagline
• Brand Platform
• Verbal identity
• Visual identity
• Applications and examples

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project was planned and executed within expectations. The final result was very positive for the CI Group.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was developed by mutual agreement between our company and Martin Luz. We had regular status meetings and a dedicated support team that followed all stages to ensure we met deadlines.

What was your primary form of communication with Martin Luz?

In-Person Meeting

What did you find most impressive or unique about this company?

Understand the briefing and deliver a project with creativity within an innovative concept.

Are there any areas for improvement or something Martin Luz could have done differently?

Not really, we were quite satisfied with the work done.