Marketing Link

BACKGROUND

Please describe your company and position.

I am an executive at Avtokniga 2015

Describe what your company does in a single sentence.

We run an online store that sells books for drivers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Link to accomplish?

• Launch of the new website in Google Ads

SOLUTION

How did you find Marketing Link?

• Online Search
• Referral

Why did you select Marketing Link over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Marketing Link were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Launch of sales through Google Ads
• Improvement of the website’s SEO performance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

When we launched Google Ads in the first month, the ROAS was 0.48x.
Now, it's grown to 8.87x — an increase of over 1700%.

At the same time, the cost per lead decreased by 91%, which allowed us to scale efficiently and profitably.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their approach to project management is highly effective. We’re supported by a responsive and proactive account manager who’s always available when needed. Setting up calls or meetings is quick and seamless. They reliably provide reports on time and frequently exceed expectations by contributing beyond the agreed scope to support our growth.

What was your primary form of communication with Marketing Link?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

For me, the most important thing is that the work is done well and on time — and that’s exactly what they deliver. They’re reliable, efficient, and consistently meet expectations without unnecessary hassle.

Are there any areas for improvement or something Marketing Link could have done differently?

No.

BACKGROUND

Please describe your company and position.

 I am the CXO of a software company 

Describe what your company does in a single sentence.

We provide technical support, maintenance, and performance optimization for mobile applications.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Link to accomplish?

• Reduce cost per lead (CPL) through paid search and social campaigns.
• Increase the total number of qualified leads generated monthly.
• Strengthen our digital presence via SEO and improve organic rankings for key terms.

SOLUTION

How did you find Marketing Link?

Clutch Site

Why did you select Marketing Link over others?

High ratings

How many teammates from Marketing Link were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We’ve been working with Marketing Link since 2022. Initially, we brought them on to handle SEO, PPC, and Paid Social — and they absolutely delivered. By the second month, our cost per lead had dropped by over 50%, and the number of leads increased by 250%. And not just volume — the lead quality also improved significantly, which made a real impact on our sales pipeline.

What we appreciate most is how involved and proactive their team is. They’re not just executing campaigns — they’re constantly testing, optimizing, and bringing new ideas to the table. We've continued working with them ever since, scaling up together as we grow. Easily a 5.0 across the board — great communication, great results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Cost per lead (CPL) decreased by over 50% within the first two months
• Lead volume increased by 250% compared to the starting baseline
• Improved conversion rate on paid campaigns by 32%
• Achieved consistent month-over-month growth in inbound leads
• Organic traffic increased by 40% within six months due to SEO efforts

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent — everything was delivered on time or even ahead of schedule. Communication was clear, fast, and always thoughtful. Any time we had questions or shifting priorities, they adapted quickly and came back with solutions. We felt fully supported and always knew what was happening with our campaigns.

What was your primary form of communication with Marketing Link?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was how deeply they understood both the technical side of performance marketing and the business goals behind it. They weren’t just executing ads — they were thinking like partners, always aligning strategy with growth targets. That combination of strategic thinking and hands-on agility is rare, and it made all the difference.

Are there any areas for improvement or something Marketing Link could have done differently?

Honestly, nothing major comes to mind. They've been responsive, consistent, and results-driven throughout the entire collaboration.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Pageloot

Describe what your company does in a single sentence.

Pageloot offers the best QR Code maker. Create QR Codes with Logo using our QR Code Generator. A few simple clicks and your QR code is ready

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Link to accomplish?

• Increase sales
• Delegate Google Ads Management
• Analytics

SOLUTION

How did you find Marketing Link?

Upwork

Why did you select Marketing Link over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Marketing Link were assigned to this project?

12

Describe the scope of work in detail. Please include a summary of key deliverables.

Google Ads Management service which run Mykola Lukashuk from Marketing Link has a transparent process.

We have active campaigns and while running them 2 times improved analytics: after starting added transaction tracking, added email seeing in Goals, and now integrated GA4.

In our SaaS business, we tested a dozen countries and figured out which are more profitable.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

CAC in the key countries improves +30%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We used SpreadSheet + Google Docs. I directly communicate in UpWork with Mykola via text. During all time we have couple Zoom/Google Meet meetings.

What was your primary form of communication with Marketing Link?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• I'm impressed by their expertise and approach to Google Ads.
• We tested new markets, and not all ot them were profitable, which Mykola said before launching.
• Also, nice no languages issue, except English they run and operate Dutch, French, Polish, Spanish, Italian, Arabic, Turkish, Hebrew, and Danish.

Are there any areas for improvement or something Marketing Link could have done differently?

I wish Mykola and Marketing Link could have their own Developers because sometimes our staff was busy with other tasks, and we have to move tasks for doing analytics integrations.

BACKGROUND

Please describe your company and position.

I am the CEO of GO TO-U Inc.

Describe what your company does in a single sentence.

We are the platform for EV charging management and operations

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Link to accomplish?

• Increase sales
• Delegate Google Ads Management
• Analytics

SOLUTION

How did you find Marketing Link?

Referral

Why did you select Marketing Link over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from Marketing Link were assigned to this project?

12

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Marketing Link for Google Ads and Meta Ads management for GO TO-U — a leading worldwide charging app. Our ad campaigns were initiated from scratch as we didn't have any Ads accounts or prior experience with Google Ads or Meta Ads in these markets. 

Although we had some customers, being the first Tesla importers to Ukraine, our sales were unstable without advertising. Marketing Link managed both our projects in Ukraine and the worldwide market. Our collaboration with Marketing Link significantly elevated our sales. Now, we're looking to work on a new project with them.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We began with Google Ads and later added Meta Ads. Over the past year with these ads, we sold 12 Tesla Model S vehicles. We engaged GOTO-U on a consulting basis. After implementing their recommendations, we saw more than a 30% increase in new registrations from the same ad budget. Their expertise in Google Ads and Meta Ads Manager is undeniable. I highly recommend partnering with them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent—they delivered items on time and responded to needs effectively. In terms of timeliness and meeting deadlines, the Google Ads campaigns and management were delivered on time, and scheduling meetings was straightforward.

What was your primary form of communication with Marketing Link?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They work worldwide and can assist with ad management in various languages, not only the more common ones like English, Spanish, and German but also Nordic languages, French, Turkish, and Hebrew. I've already recommended Marketing Link to my friends, as they were referred to me, and I am planning to start a new project with them. They are experts in Google Ads and Meta Ads.

Are there any areas for improvement or something Marketing Link could have done differently?

There are no areas for improvement mentioned—they seem to have met all expectations effectively.

BACKGROUND

Please describe your company and position.

I am the Director of polmall.com.ua (LLC "ITA LUX")

Describe what your company does in a single sentence.

PolMall (LLC "ITA LUX") offers a selection of floor coverings, including carpets and artificial grass. We buy our products directly from Europe without any middlemen, ensuring the best quality and value for our customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Link to accomplish?

• To boost sales through our website
• To increase organic traffic to our site

SOLUTION

How did you find Marketing Link?

Online Search

Why did you select Marketing Link over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Marketing Link were assigned to this project?

11

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO PolMall initiated its SEO journey in May 2018, coinciding with the launch of our website on the Horoshop platform. Our initial steps involved optimizing metadata, titles, descriptions, and keywords. Initially, our website traffic was negligible. It took 16 months to attract our first thousand organic users. We then reached a new milestone of 2,500 visitors in just four months, with current monthly traffic now around 3,000 people. 

SEO growth was gradual at first but picked up significantly after surpassing the first thousand visitors, underscoring the cumulative effect of SEO efforts. By 2024, we achieved a milestone of over 10,000 monthly users. Comparing the figures from 2019 to 2024, we realized a tenfold increase in SEO performance over the last five years. Google Ads The Marketing Link team targeted various audiences on Google Ads, including B2B, designers, builders undertaking turnkey projects, and retail customers. 

We launched PPC campaigns in May 2018, focusing on search campaigns initially due to the limited functionality of Google Shopping in Ukraine and the absence of online payment options on our website. Once online payments were integrated, we introduced shopping ads, followed by smart shopping campaigns, which significantly boosted application numbers. We also implemented dynamic remarketing. During our project, we expanded to include an offline store. 

We adjusted our advertising strategies to highlight the option of purchasing goods in our physical store and used Facebook ads to target individuals living in proximity to the store.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For SEO, we've achieved a tenfold increase in performance over the last five years, excluding the initial 16 months it took to reach our first thousand users. This growth showcases the effectiveness and long-term value of our SEO strategies. In PPC, our average Return On Ad Spend (ROAS) has been impressive at 644% and continues to improve. 

Despite facing serious competition, Marketing Link has consistently maintained a ROAS of no less than 500%, which, given our profit margins, is a remarkable achievement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We used email+telegram+sometimes calls. They deliver what promised in time.

What was your primary form of communication with Marketing Link?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It's commendable how they've adopted a business-centric and win-win strategy. Reflecting on the time before we integrated online payment systems, their insistence on setting these up significantly increased our revenue and customer base. Moreover, their patience and clarity in explaining marketing concepts to those not versed in marketing are truly appreciated. This approach not only enhances our understanding but also fosters a collaborative and informed working environment.

Are there any areas for improvement or something Marketing Link could have done differently?

All is awesome

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of TUSK.UA

Describe what your company does in a single sentence.

Our company has been manufacturing pneumatic and compressor equipment in Ukraine for over 16 years, supplying machinery to more than 10,000 enterprises.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Link to accomplish?

• The advertising was active but not effective and didn't pay off. Another agency was handling it when I joined the project. The first task was to make it profitable. We chose Marketing Link through a competitive process, after auditing the campaigns.

SOLUTION

How did you find Marketing Link?

Online Search

Why did you select Marketing Link over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Company values aligned

How many teammates from Marketing Link were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our company has been manufacturing pneumatic and compressor equipment in Ukraine for over 16 years, supplying machinery to more than 10,000 enterprises. We've been familiar with Marketing Link since April 2023, starting with Google Ads. The advertising was active but not effective and didn't pay off. We chose them through a competitive selection, after an audit of campaigns. 

Compared to previous contractors, a fourfold increase in budget from the initial indicators resulted in ten times more sales. We continue to scale further, preferring to have a lower ROAS from the current one but more sales. 

Marketing Link took the initiative in advertising, created the Locker Studio dashboard, listen, and take into account wishes. The managers are always in touch on Telegram, based in Kyiv. We recommend working with Marketing Link, have already recommended them to our partners, involved them in other projects, and recommend them to you as well. They are pros in industrial B2B.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our business is built on cash flow, and we achieved profitability from advertising in the second month of cooperation, and in the third month, we increased the budget by 50% and received a ROAS (Return on Ad Spend) of 618% + inquiries through phone, Telegram, email. Three months later, we increased the budget by another 50%, and the last month's ROAS was 980% + other inquiries.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We used telegram email+telegram+sometimes calls. They already respond to our needs and tasks that we gave.

What was your primary form of communication with Marketing Link?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Nice that they have strict process, no matter asks them or not, how is going, they do their work. Transparent in reports and help with Locker Studio, really string analytical skills.

Are there any areas for improvement or something Marketing Link could have done differently?

All is good.

BACKGROUND

Please describe your company and position.

I am the CFO of Comtrade UA, LLC

Describe what your company does in a single sentence.

We are selling network and computer equipment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Link to accomplish?

• Top-5 in Active Network Eqipment
• Top-5 in Passive Network Equipment
• Top-3 in Brand-word lookup

SOLUTION

How did you find Marketing Link?

Referral

Why did you select Marketing Link over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Marketing Link were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started out our collaboration after a few attempts of other companies. Marketing Link helped us to go through a google ban with a temporar domain. After that a brand-new strategy of content development was crafted and in-life implemented. After 3 years of collaboration we are standing strong in most of our Top keywords and phrases.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Results we achieved measures in in a phrase "from zero to hero". We made web-site optimization on our own a couple of years and this brought us none results, that gradually led us to a hidden google ban. After getting through the ban, in one year we became to appear in top-100 google index. And in 2-3 years of our collaboration we are mostly atthe top-10 google results in Ukrainian google search.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

As we was on of the first clients of Marketing link we work and have direct contact with a CEO Mykola, that is advising us personally. Then, after a work goes next to the process, we see all agreed upon tasks in Google Spreadsheet online shared document where specified all the executors and dates.

What was your primary form of communication with Marketing Link?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by their personal approach and flexible personality prepared for financial plans.

Are there any areas for improvement or something Marketing Link could have done differently?

I would recomment them to hire a person htat would be able to estimate a current state of a web-site. And the second person that could be able to control of work of our own personnel that are working on a content and naming of a web pages and filters.

BACKGROUND

Please describe your company and position.

I am the Head of Roomdepot

Describe what your company does in a single sentence.

Online furniture store

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Link to accomplish?

• Increasing the amount of traffic to the site
• Creation of high-quality advertising campaigns
• Analytics

SOLUTION

How did you find Marketing Link?

Online Search

Why did you select Marketing Link over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Marketing Link were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Setting up Google Ads contextual advertising: competent creation and support of various types of campaigns (search, shopping campaigns, Performance max, targeting). 
2. Full assistance in creating, uploading, activating data feeds in Google Merchant Center. 
3. Setup and constant analysis of the analytics system in Google Analytics. 
4. Constant work on SEO: work with texts on each page of the site; work with placement of links on third-party resources; 

As a result - this: for the entire time of cooperation, the organic traffic of users was increased by 10 times in terms of SEO. As for PPC, it is a constant increase in CTR, and a constant control of increasing the conversion rate up to 2.5% in certain product groups.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversions; ROAS; CTR; costs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Constant communication, speed of reaction to solving urgent issues. If necessary, or independently from time to time to analyze indicators, they are engaged in conducting audits of our project, there are always suggestions and discussions of future strategies to improve results.

What was your primary form of communication with Marketing Link?

Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by the team's individual approach to the project. Studying the niche, business processes of our work, our project for precise actions in achieving our goals. Clear rationale for actions at work.

Are there any areas for improvement or something Marketing Link could have done differently?

Business does not stand still - the business environment changes every day (search for new customers, competition). Marketing Link should also improve and keep up with the times, taking into account the development of the industry in which the project works.

BACKGROUND

Please describe your company and your position there.

Hi, I’m CEO & owner – Sunbee Sunbee — website and mobile app development, UI/UX, web design, SEO. Creative and positive ideas. We have been making websites since 2003 (until 2018 Aiken Web) Some of our work: Vodafone, EU4Business, Delicia, Volkswagen, Toyota, Eximbank, Honda and others.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marketing Link, and what were your goals?

Before Sunbee I used to be co-ower in Aiken Web, since end 2018 we separated business, so I had to find digital marketing services company for promoting my new Sunbee website and mobile app development services. We started from scratch, with new name, new Ad accounts.

My ex partner was responsible for looking for clients, so after dividing this became my duty. I googled a couple companies and found Marketing Link. They commercial propose was better, specially created for us, with our traffic, with analyzing our competitors, so ML team won)

SOLUTION

How did you select this vendor and what were the deciding factors?

The deciding factor were proposes, quick answer, presence in Google Ads. I was looking outsourcer for Google Ads services, so the point was that company should have Google Ads for their own website. Some other vendors did copy-pasted PDFs, and just 2 companies did individual proposes. The other one lost, because they tried to say to optimistic promises, but it could be real, because in our sphere is very high CPC.

Marketing Link didn’t put any promises about exact figures of scaling (we have 0, and Mykola answered why 0 isn't good data for planning), they said that they do their work and had detailed explanation what Google Ads Management included. Their transparency and individualized approach won us over.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The main service which we cooperate is Google Ads. Also for couple regions we have Bing Ads, but quantity of leads for our services much less comparing to Google Ads.

When started they asked what the main services are, did suggestion for additional landing pages for improving page quality. Also, when we had to get quick new leads offered Facebook Ads and LinkedIn ads. In PPC also advised new things (Smart Campaigns, Performance Max campaigns). We have strict CAC and understandably LTV, so it is easy to calculate our ROI.

How many resources from the vendor's team worked with you, and what were their positions?

I communicated with account manager Anna and CEO Mykola via email. Additionally, worked PPC specialists, Paid Social specialists, designers, but I didn't directly communicate with them, and even didn't know their names, just saw in Instagram Stories

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We started from 0, so I didn't have figures for comparing. But, for example, in Google Ads for UA region CPL was $50, for France region $70, for US $95. Last time we focus in the USA and Canada market, here higher competition so, every mistake could cost a lot. But, Marketing Link are professionals, 95% leads from Google Ads are very relevant, and 18.5% of all Google Ads leads started buy our services.

Also time by time we're testing Facebook Asd, there are cheaper CPL, but worse % of clients who start cooperation (we work in middle-high segment).

How effective was the workflow between your team and theirs?

Management is perfect. They use Work Section, we also started to use it for our DEV services. Communication in email, and I also could book appointment in Calendly, so very convenient. I have phone number of Anna and Mykola but since last 5 years I didn't even call, email communication was enough and in time.

What did you find most impressive or unique about this company?

Individual approach was the most impressive. Before starting our partnership Marketing Link did great research, shown where and what we can get, shown how get leas our competitors, so it was very helpfully in the start. Because, in previous company my duty were PM, creative and positive ideas, working websites and apps. But here I had to add Marketing Director and Sales manager duty. But, Marketing Link report was easy to read, and they asked more strategy questions.

Are there any areas for improvement or something they could have done differently?

No, for our ask they fully answered expectations.

BACKGROUND

Introduce your business and what you do there.

I’m the e-commerce manager of VITESS LTD, a distributor of professional cleaning products for HoReCa, cleaning companies, and commercial laundries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Marketing Link?

We needed help strengthening our online presence in the retail sector, increasing website traffic, and improving conversion rates. We also needed help developing and managing targeted digital campaigns, enhancing our brand visibility, and creating effective promotional strategies to boost online sales.

SOLUTION

What was the scope of their involvement?

Marketing Link handles our overall digital marketing strategy, focusing on brand positioning, content planning, and coordination of marketing activities. The main deliverables include a comprehensive digital marketing strategy, detailed content plans, brand messaging guidelines, campaign briefs, and regular performance reports to track progress and optimize efforts.

What is the team composition?

We don’t know how many teammates from Marketing Link are assigned to our project.

How did you come to work with Marketing Link?

We got acquainted with Marketing Link during an industry exhibition, where we had the opportunity to explore their services, discuss potential cooperation, and see how their approach aligned with our needs. We chose Marketing Link because of their deep understanding of our industry, personalized approach, and the clear strategy they offered from the very beginning. Compared to other options, they demonstrated more flexibility, expertise, and genuine interest in helping us grow.

What is the status of this engagement?

We started working with Marketing Link in June 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we started working with Marketing Link in June 2024, our ROAS was 63%. By March 2025, we achieved an impressive 11.6x growth in ROAS, equivalent to a 1,065% increase. Additionally, from June 2024 to April 2025, we successfully reduced the cost of each lead by 87%, significantly improving our advertising efficiency. During this period, our average monthly ROAS remained stable at 1,205%, highlighting the consistent success of our marketing efforts.

These results significantly exceeded our initial expectations. We aimed for a modest improvement in ROAS and a slight reduction in lead costs. However, the actual outcomes surpassed our goals by a substantial margin, demonstrating the effectiveness of our partnership with Marketing Link.

How did Marketing Link perform from a project management standpoint?

Marketing Link has demonstrated strong project management capabilities, consistently delivering projects on time and maintaining clear communication throughout the collaboration. We primarily communicate with Marketing Link via Telegram.

What did you find most impressive about them?

Marketing Link’s strategic approach, technical precision, and transparent communication are impressive. They effectively balance data-driven decision-making with creative thinking, ensuring campaigns are both optimized and aligned with our brand's messaging. Their team demonstrates a deep understanding of platform policies and user behavior, which is crucial for achieving our goals.