Digital Marketing Services for Learning Solutions Company
- Branding Demand Generation Marketing Social Media Marketing
- $200,000 to $999,999
- Jan. 2011 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"The team was highly responsive to questions, feedback, and requests for clarification."
- Information technology
- Calgary, Alberta
- 501-1,000 Employees
- Online Review
- Verified
The Marketing Hub provides digital marketing services for an interactive learning solutions company. The team is responsible for creating and managing multi-channel demand generation campaigns.
The Marketing Hub has successfully generated over 350 qualified leads, influenced $1.2 million in potential revenue, and achieved 90% satisfaction in post-event surveys. The team is highly responsive, flexible, and solution-oriented. Their centralized platform and data-driven insights are valuable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Manager, Demand Generation of SMART TECHNOLOGIES
Describe what your company does in a single sentence.
SMART Technologies is a global leader in interactive learning solutions, providing hardware, software, and AI-powered tools that enhance collaboration and improve learning outcomes in classrooms and workplaces.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Marketing Hub to accomplish?
- Global Demand Generation
- Digital strategy applied to local markets in multiple languages
- Localise content, messaging, and creative assets
- Develop target estimates, budget plans, and results reporting
SOLUTION
How did you find The Marketing Hub?
- Online Search
- Other
Why did you select The Marketing Hub over others?
- High ratings
- Good value for cost
How many teammates from The Marketing Hub were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Campaign Planning & Strategy:
Develop multi-channel demand generation campaigns targeting K–12 schools, higher education institutions, corporate training, and channel partners.
Define target audiences, messaging, value propositions, and key performance indicators (KPIs) for each campaign.
Collaborate with sales and marketing teams to ensure campaign alignment with pipeline goals.
Content Creation & Management:
Produce compelling marketing assets including email sequences, landing pages, social media posts, brochures, case studies, white papers, and webinars.
Highlight SMART’s hardware, software, and AI-powered learning solutions in all content.Ensure messaging consistency across all campaigns and touchpoints.
Digital Marketing & Lead Nurturing:
Manage paid media campaigns (LinkedIn, Google Ads, display networks) to generate high-quality leads.
Execute email nurture programs and automated workflows to engage prospects through the buyer journey.
Implement SEO, SEM, and content marketing strategies to enhance online visibility.
Event Marketing & Partner Activation:
Coordinate and promote SMART Experience Zones, product launches, trade shows, and partner events.
Support PR outreach for thought leadership, product announcements, and executive participation in industry events.
Ensure measurable outcomes from events in terms of engagement, lead generation, and brand awareness.
Analytics & Reporting Track and report campaign performance using CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).
Optimize campaigns based on conversion metrics, cost per lead, and ROI.
Provide regular updates to executives on pipeline impact and demand generation outcomes.
Key Deliverables:
End-to-end demand generation campaigns with clear goals, timelines, and KPIs.
Marketing collateral tailored to campaigns and audiences (emails, landing pages, brochures, social content).
Lead generation and nurture programs across digital channels.
Event and partner activation plans, including SMART Experience Zones and trade shows.
Comprehensive performance reports and recommendations for continuous improvement.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Measurable Outcomes Demonstrating Progress and Success:
Lead Generation Metrics:
Number of qualified leads generated per campaign (e.g., 350+ leads from a targeted email + digital ad campaign).
Conversion rate from MQL (Marketing Qualified Lead) to SQL (Sales Qualified Lead) improved by X%.
Cost per lead (CPL) reduced by X% compared to previous campaigns.
Pipeline and Revenue Contribution:
Total pipeline influenced by campaigns (e.g., $1.2M USD in potential revenue within a quarter).
Number of opportunities created directly linked to demand generation initiatives.
Percentage of total pipeline sourced through SMART-led campaigns versus partner-led initiatives.
Engagement Metrics:
Event attendance and engagement: e.g., 150 attendees at SMART Experience Zone activations; 90% satisfaction score from post-event surveys.
Content engagement: number of webinar registrations, downloads of brochures/whitepapers, click-through rates (CTR) from emails.
Social media engagement: impressions, shares, and audience reach.
Brand Awareness & Market Positioning:
Media coverage: number of trade articles, mentions, or interviews secured.
Number of partner outlets successfully activated with SMART branding and promotional materials.
Positive sentiment and recognition in targeted trade communities.
Operational Efficiency:
Time to execute campaigns reduced by X% through improved workflows.
Consistency in lead tracking, reporting, and campaign analytics across regions.
Cost efficiency achieved by optimizing media spend and creative resources.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Project Management Performance:
Timeliness of Deliverables:
Campaigns, creative assets, and event activations were delivered according to the agreed timelines, with key milestones consistently met.
Any adjustments to schedules were communicated proactively, minimizing impact on overall project execution.
Responsiveness and Collaboration:
The team was highly responsive to questions, feedback, and requests for clarification, often providing solutions within 24 hours.
Demonstrated flexibility in accommodating last-minute changes without compromising quality.
Planning and Coordination:
Clear project plans were established with defined roles, responsibilities, and deadlines.
Regular status updates, calls, and documentation ensured alignment across internal teams and external partners.
Problem-Solving and Adaptability:
When unforeseen challenges arose (e.g., vendor delays, creative iterations), the team quickly proposed alternatives and mitigated risks.
Maintained a solution-oriented approach while balancing strategic objectives and operational constraints.
Stakeholder Management:
Actively engaged with both internal stakeholders and external partners to ensure objectives were understood and met.
Feedback loops were established to capture lessons learned and improve subsequent campaigns.
What was your primary form of communication with The Marketing Hub?
- In-Person Meeting
- Virtual Meeting
What did you find most impressive or unique about this company?
Integrated Demand Generation Tools:
The Marketing Hub provides a centralized platform that seamlessly combines campaign management, lead tracking, and reporting, making it easy to execute and measure complex multi-channel campaigns.
Data-Driven Insights:
Its analytics capabilities allow for clear visibility into campaign performance, ROI, and pipeline progression, enabling informed, real-time marketing decisions.
Ease of Collaboration:
The platform supports cross-functional collaboration between marketing, sales, and regional teams, ensuring alignment on campaigns and faster execution.
Scalability and Flexibility:
The Marketing Hub can scale campaigns across multiple regions, product lines, and audience segments while adapting to local needs, which is a key differentiator in global marketing operations.
Automation with Personalization:
The system’s ability to automate repetitive tasks while maintaining targeted, personalized communication significantly enhances efficiency and engagement.
Are there any areas for improvement or something The Marketing Hub could have done differently?
At this time, there are no specific areas for improvement that come to mind
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
