Market Rats

BACKGROUND

Please describe your company and position.

I am the Director of Ukmergės žinios, UAB

Describe what your company does in a single sentence.

“Ukmergės žinios” is a newspaper covering city and district current affairs that reflects the life of the district community, where everyone can express their opinion, complaint, observation, give thanks, or share their joy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Market Rats to accomplish?

• Search Engine Optimization

SOLUTION

How did you find Market Rats?

Online Search

Why did you select Market Rats over others?

• Great culture fit
• Good value for cost

How many teammates from Market Rats were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Market Rats implemented website SEO improvements that resulted in a measurable increase in organic traffic and reader engagement:

• Expansion and optimization of website structure, including strategic tag creation
• Clear guidelines and training for selecting high-value, search-driven content topics
• Technical SEO improvements
• Strengthening of internal linking architecture
• Continuous optimization based on performance data and search trends
• etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improvement across key performance indicators aligned with our strategic SEO goals:

• Growth in organic traffic
• An increasing number of articles are being featured in Google Discover
• Increased average time on page, indicating stronger content engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time. The SEO specialists consistently communicated updates throughout the process and effectively managed expectations.

What was your primary form of communication with Market Rats?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They demonstrated flexibility in adapting to our specific needs and provided a solution well-suited for a news portal — an area where not all SEO providers have proven expertise. The offer was competitive and delivered strong value for the price.

Are there any areas for improvement or something Market Rats could have done differently?

Overall, the implementation was successful, though aligning our internal processes with SEO standards required time, flexibility, and adaptation.