Marchio

BACKGROUND

Introduce your business and what you do there.

I am the VP of Brand Marketing. We provide a suite of shipping and logistics software solutions, helping merchants streamline and manage every aspect of sending and receiving goods worldwide through a portfolio of brands.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Marchio?

We needed to evolve our brand strategy and platform to better define our core brand mission and core messaging pillars, and to refine our corporate brand identity and those of our priority portfolio brands for tighter, more visible identity connection, improved branding consistency, and an aligned design system to make our creative output more efficient and effective.

SOLUTION

What was the scope of their involvement?

The scope included developing our mission statement, messaging pillars, corporate and sub-brand visual identity evolution, brand guidelines, implementation plans, and internal launch campaign messaging. Marchio handled design development of new logos, color palettes, fonts, iconography, graphic elements, photography, motion principles, UI graphics, and other identity elements.

How did you find Marchio?

We found Marchio through a referral and had worked together previously.

Why did you select Marchio over others?

We chose Marchio because they were a great culture fit, offered good value for cost, their company values aligned with ours, and we were impressed with the quality of their previous work.

What is the status of this engagement?

The project started in July 2025 and ended in January 2026.

How many teammates from Marchio were assigned to your project?

There were 2-5 teammates from Marchio assigned to our project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project has just launched, so we are still evaluating outcomes. Early qualitative feedback on the new identity and system is positive. We plan to use a brand tracker to measure awareness, key perceptions, and sentiment changes over time, and will monitor general business metrics and improvements in our team's creative output due to new efficiencies from the aligned system.

What was your primary form of communication with Marchio?

We primarily communicated through virtual meetings and email or messaging apps.

How did Marchio perform from a project management standpoint?

Marchio is a reliable partner who kept the work clear and on track in alignment with our timeline. They delivered on time and managed the project well.

What did you find most impressive about them?

They are very easy to work with, flexible in their approach, and open-minded regarding feedback, direction, pivots, or new considerations.

Are there any areas they could improve?

The project, their management, and output met expectations.

BACKGROUND

Please describe your company and position.

I am the Trustee of The Farlight Foundation

Describe what your company does in a single sentence.

Our charitable foundation seeks to support organizations that provide unique educational experiences. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marchio to accomplish?

• New Name
• Logo
• Visual Identity

SOLUTION

How did you find Marchio?

• Referral
• Other

Why did you select Marchio over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Marchio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marchio provided our organization with a new name, logo, and visual identity. Along with these goals, Marchio delivered: 
Logo and visual identity system 
Artwork delivered as vector- and pixel-based files 
Brand guidelines (PDF and InDesign) 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Marchio accomplished all defined goals and exceeded expectations with timing, professionalism, and performance. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marchio appropriately responded to our needs and delivered all deliverables on time. 

What was your primary form of communication with Marchio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Marchio's depth of knowledge, creativity, and flexibility was impressive. They thought through different scenarios, implications, and connotations of every syllable of the foundation's name along with each pixel of the final logo. 

Are there any areas for improvement or something Marchio could have done differently?

None, Marchio exceeded expectations. 

BACKGROUND

Please describe your company and position.

I am the CEO of Rideback RISE

Describe what your company does in a single sentence.

Rideback RISE is a nonprofit 501c3 content and creator accelerator whose mission to support and empower mid-career storytellers to develop commercial film and television across genres in order to propel narrative change and create cultural impact.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marchio to accomplish?

• Create RISE brand and positioning

SOLUTION

How did you find Marchio?

Referral

Why did you select Marchio over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Marchio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand identity, strategic positioning, stakeholder interviews, positioning, visual logo/brand assets, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Stellar and comprehensive brand and identity diligence and work, deliverables

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marchio was always responsive, on time, comprehensive and totally outstanding in their work, thoughtfulness and follow up

What was your primary form of communication with Marchio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team, founders, leaders; their knowledge base, their care and diligence with every aspect of the work; the collaborative spirit. And, of course, the quality, resonance of the brand work to our culture, vision, and strategic goals.

Are there any areas for improvement or something Marchio could have done differently?

No, they were a complete joy to collaborate with for our team and we look forward to having an opportunity to further collaborate, and, of course, recommend them.

BACKGROUND

Please describe your company and position.

I am the Chief Commercial Officer of Resource Innovations

Describe what your company does in a single sentence.

RI is a clean energy professional services and software firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marchio to accomplish?

• Brand refresh
• brand identify
• brand narrative and messaging

SOLUTION

How did you find Marchio?

RFP process

Why did you select Marchio over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Marchio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Establish a fresh RI brand identity, narrative, messaging, values, and pillars. Develop a new visual identify including style guide, brand assets, and website design and build.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

visual identity, logo, style guide, website, brand assets i.e. powerpoint

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marchio team as responsive, courteous, and respectful. Deliverables were managed effectively and generally on time with the exception of the work performed by the subcontractor. There was less flexibility with the web dev vendor. Project management and engagement through meetings was effective.

What was your primary form of communication with Marchio?

Virtual Meeting

What did you find most impressive or unique about this company?

The Marchio team focused on critical listening and engagement early to align with our values and effectively apply those learnings to the deliverables in the scope. Connecting with our team to drive the outcomes of the work was key to the success of the project.

Are there any areas for improvement or something Marchio could have done differently?

Driving alignment across our team as the client earlier in the process could have positively impacted the project timing.