Magnet

BACKGROUND

Introduce your business and what you do there.

I'm the VP of marketing for Produce8, a digital work analytics company. We help companies understand and transform the digital experience of their employees.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Magnet to accomplish for Produce8?

We needed support with our product and website design. At the heart of that was a design system that we needed to build out. We wanted to create a consistent brand as part of a refresh in the UI.

SOLUTION

What was the scope of their involvement?

Magnet provided us with a design system, a website design refresh, and product design support. The team was responsible for creating a super clean, approachable, and friendly design that was consistent with what we were trying to do on both sides of the house.

What is the team composition?

We worked with one teammate from Magnet.

How did you come to work with Magnet?

We found Magnet through an online search. We chose them over other options because they were a great culture fit, their company values aligned with ours, and they had a great portfolio.

What is the status of this engagement?

We worked together from December 2024–October 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Magnet became an integral part of our team, and we never felt like we were working with a contractor. The team worked bloody fast but thoughtfully and had an excellent workflow for collaboration with clients.

How did Magnet perform from a project management standpoint?

Magnet's team was always fast and on time. In fact, they worked faster than we did.

What did you find most impressive about them?

Magnet's team was great, and we had a great cultural fit. They were calm and delivered on time.

Are there any areas they could improve?

I can't think of anything for Magnet to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the Chief Strategy Officer at NorthGuide, a strategy consulting company. We partner with governments, industries, academia, and non-profits to build resilient economies and organizations by designing and scaling innovation-driven solutions for sustainable growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Magnet to accomplish for NorthGuide?

We needed support creating the visual identity for our brand and setting up our website.

SOLUTION

What was the scope of their involvement?

Magnet created the first digital identity for NorthGuide's brand. Magnet has helped us build our website and create our brand’s visual identity. The team has created our logo, design colors, and initial design assets. Magnet has also designed and developed our entire website. More recently, Magnet has taken on the day-to-day management of our site for even small changes, such as updating copy and imagery, adding new team members, or posting blogs.

What is the team composition?

We’ve worked with 2–5 teammates from Magnet.

How did you come to work with Magnet?

Someone referred Magnet to me. We chose them because their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working together in February 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Magnet has delivered brand visual identity options, web design options, and ongoing updates to the website. Our profile as an organization has grown a lot. We regularly get compliments on the website because it’s clear, easy to use, and professional looking. People love our overall visual brand identity. We now average 300–350 website visits per month. My team enjoys working with them. Magnet is super responsive and speedy when it comes to making updates to our website. They often have ideas about how we can better present ourselves and are always forthcoming with those.

How did Magnet perform from a project management standpoint?

Magnet is very responsive and great to work with. The team is clear on the scope, what they need from us, and when we can expect to see changes. Anything we’ve asked for has always been delivered on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Magnet’s turnaround time and reliability are impressive. They always respond quickly and typically make the changes we’ve asked for within 3–4 business hours of the request.

Are there any areas they could improve?

Sometimes, small attention-to-detail issues are missed when it comes to copy changes or small visual updates, but those are quickly remedied.

BACKGROUND

Please describe your company and position.

I am the President of North American Operations of Three W Canada

Describe what your company does in a single sentence.

Education management company who works with private schools across North America

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Magnet to accomplish?

Build new website

SOLUTION

How did you find Magnet?

Referral

Why did you select Magnet over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a website built for a new region that our company is expanding into.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website went live with the functionality and design that we agreed to.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Highly responsive. 

What was your primary form of communication with Magnet?

Virtual Meeting

What did you find most impressive or unique about this company?

The level of responsiveness and communication was impressive.

Are there any areas for improvement or something Magnet could have done differently?

No