MADX Digital

BACKGROUND

Please describe your company and position.

I am the Director Of Marketing of an IT company

Describe what your company does in a single sentence.

Our company is a UK-based B2B digital gifting and reward platform that allows businesses to send treats, gift cards, and physical items instantly without needing the recipient's home address. Senders simply provide a budget and a personalized message; recipients then receive a link to claim the exact item or gift card they prefer from over 120 brands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MADX Digital to accomplish?

• Improve our organic search performance through ongoing SEO consultancy, technical optimisation, backlink acquisition, and keyword growth for priority “client gifting” and “employee gifting” pages.
• Audit the newly launched our website to identify technical, on-page, off-page, tracking, structured data, and sitelink issues,
• Create two data-led white papers from survey research, turningcomplex findings into clear, business-focused content withstronger narratives, standout statistics, and supporting infographics.

SOLUTION

How did you find MADX Digital?

Referral

Why did you select MADX Digital over others?

• Pricing fit our budget
• Referred to me

How many teammates from MADX Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

supported us across SEO strategy, technical auditing,optimisation, backlinking, and data-led content production. A fullSEO audit of the newly launched website covering crawlability,indexing, site speed, mobile performance, metadata, contentquality, image optimisation, URL structure, backlink profile, brandmentions, analytics, conversion tracking, tag management,Search Console setup, structured data, and recommendations forhandling /claim visibility in sitelinks. Provided ongoing SEOmanagement, including quarterly business reviews,implementation calls, monthly strategy reviews, dashboardreporting, project planning, issue monitoring, optimisationplanning, and unlimited support. Backlink activity focused onsecuring five DR50+ links per month to priority gifting pages.Content work included two survey-based white papers, eachrequiring around 2,000 words, featured graphics, inlineinfographics, and a clearer balance of business-focused narrative,key stats, and insights.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved rankings and organic visibility for priority commercialkeywords related to client gifting, employee gifting, Christmasgifting, and workplace appreciation.

Resolution of technical SEO issues, improved crawlability,indexing, site speed, structured data implementation, trackingaccuracy, and reduced irrelevant visibility from /claim.

Delivery of two high-quality white papers with 2,000 wordseach, featured graphics, inline infographics, clearer keyfindings, and content suitable for PDF download and websiterepurposing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes the team consistently met all deadlines and responded to all questions either by email or on calls.

What was your primary form of communication with MADX Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The technical knowledge of the team was impressive, and they were very easy to work with

Are there any areas for improvement or something MADX Digital could have done differently?

The initial content needed some tweaks and we discussed what could be improved and the changes were made. 

BACKGROUND

Please describe your company and position.

I am the VP Marketing of a software company

Describe what your company does in a single sentence.

Corporate Alumni Management software and services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MADX Digital to accomplish?

• SEO
• Content creation and optimization
• Google Ads management

SOLUTION

How did you find MADX Digital?

Other

Why did you select MADX Digital over others?

• Referred to me
• Other

How many teammates from MADX Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MADX Digital was engaged as an SEO and digital marketing agency. The scope covered several workstreams, including: SEO Management with keyword targeting and backlinking; Content Creation and Optimization; reporting and analytics; Google Ads management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

MADX delivered consistently against their KPIs and built a strong SEO foundation for our site — improved site health, growing organic traffic, improving SERP average position, a growing backlink profile, and ongoing content optimization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was disciplined and reliable at the operational level, with a reliable weekly cadence, on-time KPI delivery, and proactive planning. Responsiveness was strong on substantive matters.

What was your primary form of communication with MADX Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have frequently thought ahead of the curve, and have a more than thorough approach to reporting, as well as an unusually high lvel of transparency. They've been true professionals throughout, and the standard of some of their written copy has been very high indeed.

Are there any areas for improvement or something MADX Digital could have done differently?

It was occasionally tricky to schedule a monthly catch-up at a suitable cadence, but this is a minor point. Their thorughness and approach to transparency could sometimes mean information was tricky to find - a case of too much of a good thing - but this is barely a fault.

BACKGROUND

Please describe your company and position.

I am the marketing manager of Reveille.

Describe what your company does in a single sentence.

Reveille provides purpose-built monitoring and management for content and document driven processes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MADX Digital to accomplish?

• To 10x organic traffic to key landing pages and blogs.

SOLUTION

How did you find MADX Digital?

Online search

Why did you select MADX Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from MADX Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MADX was to provide us with all things related to blog content. This includes planning, organizing, writing, and guidance on blog content. Also, they provided monthly backlinking services for us. Lastly, I also received reports on our website pages, health, and guidance on making it optimal. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Before MADX, we had less than 300 organic search traffic visitors a month. Once the program started rolling, this number easily doubled and tripled. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MADX was always on time and very responsive. This was especially impressive since we all were in very different time zones. 

What was your primary form of communication with MADX Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

They delivered results. Not many 3rd party SEO companies ACTUALLY deliver results. They hit the goal within the time frame we wanted. 

Are there any areas for improvement or something MADX Digital could have done differently?

The ONLY thing would be to simplify their project sheet for the client. And this is super small. I only needed to see a certain amount of details in that project sheet, needed more of a management view. But again, this is super small. 

BACKGROUND

Please describe your company and position.

I am the Head of Client Success of RCCO Creative

Describe what your company does in a single sentence.

RCCO are a creative agency providing design, code and video to Tech brands & Scale ups.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MADX Digital to accomplish?

• Generate leads
• Rank organically for key terms

SOLUTION

How did you find MADX Digital?

Online Search

Why did you select MADX Digital over others?

Founder led team

How many teammates from MADX Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MadX developed an SEO strategy, researched keywords, came up with a backlinking strategy and sourced backlinks, created a content calendar and produced content for key topics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ranking on page 1 organically for key search terms and generating leads from our target market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SEO results take a while, and initially there was some teething problems caused my too many reviewers of content on our side, which halted progress. Once this was resolved, we were able to get content out much faster which aided results. They were very responsive to our needs and nothing was ever too much trouble!

What was your primary form of communication with MADX Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Very efficient and smooth running operation, great customer service and ultimately they delivered on their brief of generating leads and helping us to rank organically.

Are there any areas for improvement or something MADX Digital could have done differently?

We did try paid ads initially but this didn't have quite the same results so we stopped after a few months (which is potentially why we didn't see results)

BACKGROUND

Please describe your company and position.

I am the Founder of Maekersuite Ltd.

Describe what your company does in a single sentence.

We are providing software that helps during the pre-production phase of the video creation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MADX Digital to accomplish?

• SEO

SOLUTION

How did you find MADX Digital?

Referral

Why did you select MADX Digital over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from MADX Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MADX helped us create a SEO Strategy from scratch, they produced the content and did all the technical SEO that goes with it.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

MADX helped us acquire over 10.000 users through SEO. They have been delivering month over month, week over week.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have weekly meetings with MADX to discuss the product roadmap and weekly deliverables. We also receive monthly performance reports that allows us to stay on top of everything and make changes to our strategy if needed. Deliver was always on time and special needs were always addressed as fast as possible. They offer a highly professionalized process that allows for high individualization and fast changes if necessary.

What was your primary form of communication with MADX Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The management is extremely experienced and very pro-active in finding solutions for challenges that we face as a business. They make our goals and success their own goals and rigorously pushing to get there.

Are there any areas for improvement or something MADX Digital could have done differently?

In the beginning it took some time to get used to the SEO language and terminology, as I did not have any previous experience with SEO, so it took some time to understand how everything works and I am still learning everyday.

BACKGROUND

Please describe your company and position.

I am the CEO of Parcel Tracker

Describe what your company does in a single sentence.

We are a SaaS company providing logistics and mailroom software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MADX Digital to accomplish?

SEO: We wanted to rank first for our Keywords

SOLUTION

How did you find MADX Digital?

Online Search

Why did you select MADX Digital over others?

High ratings, Great culture fit, Good value for cost, Company values aligned

What was the size of MADX Digital’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MADX's remit was very broad; they had to help us rank top of Google to drive traffic for bottom-of-the-funnel keywords. They worked on on page SEO, they wrote articles and created landing pages. They also built very strategic backlinks for our site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• New signups to the software from organic traffic
• Keyword rankings
• Traffic

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MADX always delivered on time and always with the promised results. They were also extremely good at setting KPIs for our work together. Not only did they do a great job, but our team really enjoyed working with them and learned a lot!

What was your primary form of communication with MADX Digital?

In-Person Meeting, Virtual Meeting

What did you find most impressive or unique about this company?

I'm not an SEO noob; I've used SEO to distribute products successfully; even so, I was impressed at how knowledgable their team was an how that knowledge translated to great results.

Are there any areas for improvement or something MADX Digital could have done differently?

Its was awesome, I'd change nothing.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing for an IT company. We provide a scalable web scraping toolkit with advanced features like a large proxy pool, CAPTCHA handling, and adaptive IP rotation. This enables businesses to reliably access web data and pay only for successful requests.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MADX Digital?

We wanted to improve our domain authority through effective PR and white-hat SEO strategies.

SOLUTION

What was the scope of their involvement?

MADX Digital operates the outreach part of our marketing campaigns, getting us mentioned and linked on high-authority pages. The team manages press releases and email outreach.

What is the team composition?

We work with 2–5 teammates from MADX Digital.

How did you come to work with MADX Digital?

We found MADX Digital through an online search. We chose them over other options because they had high ratings and their company values aligned with ours.

How much have you invested with them?

We’ve spent around $10,000.

What is the status of this engagement?

We started working with MADX Digital in October 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

MADX Digital has done a great job successfully doing SaaS outreach and getting us mentioned in key content that has helped improve our domain authority. Our domain authority has gone from 38 to 50 in recent months. We’re also ranking higher for more keywords.

How did MADX Digital perform from a project management standpoint?

MADX Digital sends reports and summaries on time. The team’s follow-up is great.

What did you find most impressive about them?

MADX Digital’s follow-up is great.

Are there any areas they could improve?

I can’t think of anything for MADX Digital to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Postalytics, a self-serve software for automated, enterprise-grade direct mail campaigns. We offer workflow automation, integrations, and analytics to help marketers easily complement digital marketing with direct mail.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MADX Digital?

We needed help driving our content and SEO/geo strategies.

SOLUTION

What was the scope of their involvement?

MADX Digital has performed a number of roles, including content strategy and execution, website development, optimization, and management. The team delivers specific content plans, blog posts, landing pages, and ACF pages for our WordPress instance.

What is the team composition?

We work with 2–5 teammates from MADX Digital.

How did you come to work with MADX Digital?

I read a case study of theirs that matched our needs. We chose them over other options because they were a great culture fit, had good value for cost, and had company values aligned with ours.

How much have you invested with them?

The investment is confidential.

What is the status of this engagement?

We started working with them in January 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website traffic and ICP lead generation have grown considerably. Website traffic is up 80%, and inbound ICP leads are up 125% over a three-year period.

How did MADX Digital perform from a project management standpoint?

MADX Digital's project management is highly detailed, effective, and timely. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

The team is constantly bringing new ideas to us and is able to implement them with fluidity and ease.

Are there any areas they could improve?

No, we're very happy with MADX Digital.

BACKGROUND

Introduce your business and what you do there.

I’m the director of demand generation for Thunes, a financial services company. We provide a global payments network that enables real-time cross-border transactions in over 130 countries, connecting banks, mobile wallets, and payment platforms for businesses and financial institutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MADX Digital?

We needed to improve our organic visibility in a competitive fintech space.

SOLUTION

What was the scope of their involvement?

MADX Digital provides SEO content, link building, and technical SEO fixes. The team has identified key technical issues, aligned our commercial pages with real buyer intent, and strengthened our authority. MADX Digital’s approach is strategic, data-driven, and focused on real impact.

What is the team composition?

We work with 2–5 teammates from MADX Digital.

How did you come to work with MADX Digital?

MADX Digital was referred to me.

What is the status of this engagement?

We started working with MADX Digital in April 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen strong growth in organic traffic and a 400% increase in Google search visibility.

How did MADX Digital perform from a project management standpoint?

MADX Digital delivers on time. We communicate via virtual meetings, email, and messaging apps.

What did you find most impressive about them?

MADX Digital has made a big effort to understand our business.

Are there any areas they could improve?

There’s nothing we can come up with.

BACKGROUND

Introduce your business and what you do there.

I’m the growth marketing manager of a company that provides intuitive software that enables businesses to measure, manage, and report their environmental, social, and governance (ESG) performance at any stage of their ESG journey.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MADX Digital to accomplish for KEY ESG’s growth marketing efforts?

I hired MADX Digital to increase our online visibility and ensure that any buyers searching online could find us easily.

SOLUTION

What was the scope of their involvement?

MADX Digital has a delivery team that includes specialists for content writing, technical site optimizations, backlink building, PR strategists, and project management professionals.

What is the team composition?

We work with 2–5 teammates from MADX Digital.

How did you come to work with MADX Digital?

We found them through an online search. We chose them over other options because they had high ratings, a great culture fit, good value for the cost, and aligned company values.

What is the status of this engagement?

We started working with them in November 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website traffic has tripled, and we’ve significantly grown our online presence. Our website health has also improved from 44/100 to 99/100. We’ve also seen an increase in search rankings across many of our key buying intent phrases like “best ESG platform” and “best ESG platform for enterprises.”

How did MADX Digital perform from a project management standpoint?

They always deliver on time. We communicate via virtual meetings.

What did you find most impressive about them?

They have a really knowledgeable team with strategic advice.

Are there any areas they could improve?

No, I highly recommend their service.