Lupa Studio

BACKGROUND

Please describe your company and position.

I am the MD of CAMEVI

Describe what your company does in a single sentence.

Healthcare

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lupa Studio to accomplish?

• Complete redesign of my website.
• Integration of platforms for the commercialization of courses and digital products.
• Integration of a newsletter and blog articles.

SOLUTION

How did you find Lupa Studio?

Referral

Why did you select Lupa Studio over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Lupa Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved a full redesign of the CAMEVI website, focusing on improving user experience, navigation, and alignment with the organization’s mission. The scope covered the definition of the website’s architecture, visual design, content organization, and the integration of key functionalities to support CAMEVI’s medical and educational services.

Specifically, the work included:

Development of a site map that reorganized and optimized pages and sections for clarity and accessibility.
Creation of a modular page structure to ensure consistent presentation of content, with specific pillars for each service (medical consultations, weight management program, workshops, courses, resources, blog, etc.).
Visual design and interface development, including moodboards, layout proposals, and definition of interactive elements to provide an attractive and cohesive user experience.
Integration of functionalities such as online medical appointment booking, course and workshop registration/purchase, downloadable resources, newsletter subscription, and blog publishing.
Final adjustments and quality assurance, including content revisions, corrections, and testing to guarantee proper functionality before launch.
Publication of the website, ensuring accessibility for the public with all features working seamlessly.
Key Deliverables

Optimized site map and navigation framework.
Detailed page structures with defined modules and content pillars.
Interface design mockups and finalized visual assets.
Functional integrations (appointments, courses, workshops, resources, newsletter, blog, contact forms, and social media).
Fully deployed and tested website, live and accessible for users.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project achieved:

Simplified navigation through an optimized site map and content structure.
Higher user engagement via integrated newsletters, blog, and resources.
Operational efficiency with online booking and purchasing systems.
Scalability thanks to a modular structure for future content.
Successful launch of a fully functional website, accessible to the public.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed very effectively. Deliverables were completed according to the agreed timeline, following a clear roadmap that kept the process organized and transparent. The team was highly responsive to our needs, incorporating feedback quickly and adjusting details to ensure the final product aligned with our goals. Overall, their approach to communication, flexibility, and timeliness contributed significantly to the project’s success.

What was your primary form of communication with Lupa Studio?

Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their attention to detail, responsiveness, and commitment to us.

Are there any areas for improvement or something Lupa Studio could have done differently?

Overall, the experience was excellent

BACKGROUND

Please describe your company and position.

I am the Project Director of Mindset

Describe what your company does in a single sentence.

Mindset is a company specialising in the development of skills, mindsets and ways of working to drive transformation in large organisations. We design innovative learning experiences, tailored to each client's context, to help leaders and teams meet the challenges of the present and the future.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lupa Studio to accomplish?

• Design and develop visual identities for key projects and initiatives
• Create creative concepts and branding aligned with each project's purpose and audience
• Translate complex ideas into clear, engaging, and inspiring visual narratives
• Ensure consistency and quality across all design deliverables
• Support us in elevating the impact and recognition of our work through strong visuals

SOLUTION

How did you find Lupa Studio?

Referral

Why did you select Lupa Studio over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Lupa Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lupa Studio supports us across the entire creative process of our strategic initiatives and projects, from concept development to final design delivery.

• Visual identity design for programs and initiatives (logos, color palettes, typography)
• Conceptual development of creative ideas aligned with each project’s purpose
• Design of presentations, reports, toolkits, and other digital materials
• Visual storytelling assets for events, campaigns, and internal communications
• Iterative design processes with feedback rounds and close collaboration with our team

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased engagement and positive feedback from internal stakeholders and target audiences
• Stronger recognition and differentiation of each project thanks to unique and coherent visual identities
• Faster alignment and understanding of complex initiatives through clear visual storytelling
• Higher quality and consistency across all communication and design assets
• Time and effort saved across teams by having clear visual guidelines and ready-to-use design materials

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lupa Studio has demonstrated strong project management throughout our collaboration. They are organized, responsive, and reliable. Deliverables are consistently provided on time, and in the rare cases when timelines need to shift, they always inform us in advance and propose alternative solutions. They are flexible and proactive in adapting to our needs, which makes working with them smooth and efficient.

What was your primary form of communication with Lupa Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

What stands out most about Lupa Studio is their versatility. They are able to work across a wide range of formats, from visual identities and editorial design to videos and digital assets, always with creativity, precision, and a deep understanding of the project's needs. Whether the project is corporate or experimental, serious or playful, they consistently find the right tone and deliver high-quality results. Their ability to adapt and bring value to such diverse challenges is truly unique.

Are there any areas for improvement or something Lupa Studio could have done differently?

Honestly, we think everything has worked really well with Lupa Studio. If we had to mention one thing, it would be exploring a bit more how to integrate AI tools into their creative process. It’s not something that has been missing, but we believe it could open up even more possibilities. Overall, we’re really happy with how they work.

BACKGROUND

Please describe your company and position.

I am the CEO of nuevometodo.com

Describe what your company does in a single sentence.

Nume provides on-demand, gender-sensitive digital health and wellness services for individuals and families, all in one accessible platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lupa Studio to accomplish?

• We brought in Lupa Studio to develop a strong visual identity and narrative for our brand. Our objective was to create a cohesive design system that reflected our values, connected with our audience, and supported our growth. They played a key role in helping us shape how Nume is perceived today.

SOLUTION

How did you find Lupa Studio?

Referral

Why did you select Lupa Studio over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Lupa Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lupa Studio was responsible for developing and executing the complete visual and verbal identity for our brand. Their scope covered both strategic and creative deliverables to help us communicate with clarity, consistency, and emotional impact.

Key Deliverables included:

• Brand strategy alignment workshops to define tone, values, and narrative direction.
• Logo and visual identity system, including typography, color palette, iconography, and usage guidelines.
• Brand manual detailing voice, messaging principles, and visual standards.
• Web design support, with templates and UI elements aligned to the brand identity.
• Marketing assets such as pitch decks, social media templates, and brand collateral.

They became a strategic creative partner, helping us build a brand that feels coherent, human, and ready to scale.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased brand consistency across all channels (web, sales, social media), leading to a more cohesive and trustworthy presence.

Improved engagement metrics on branded materials — including a 35% increase in pitch deck view time and a higher response rate from investors.

Faster onboarding and alignment for internal teams and partners thanks to clear brand guidelines.

Stronger positioning and clarity in our storytelling, which helped us secure key meetings and progress in fundraising conversations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lupa Studio was highly professional and reliable throughout the project. They delivered all key milestones on time — often anticipating our needs and proactively proposing solutions. Communication was fluid and clear, and they adapted quickly when priorities shifted or when we needed to iterate on certain pieces.

They managed the process with structure and care, but always maintained a creative and collaborative spirit. We felt genuinely supported at every stage, and their responsiveness gave us full confidence in the partnership.

What was your primary form of communication with Lupa Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Lupa Studio was their ability to understand our purpose and translate it into a brand that feels both emotionally resonant and strategically sharp.

They don't just "design" — they listen, challenge, and co-create. Their balance between creativity and clarity is rare. Every visual and narrative decision felt intentional, aligned, and human. We truly felt like they became part of our team.

Are there any areas for improvement or something Lupa Studio could have done differently?

We had a very positive experience overall, and the collaboration exceeded our expectations. If anything, it would have been helpful to have a bit more visibility into the project timeline from the beginning — perhaps with a more detailed roadmap or check-ins tied to specific milestones. That said, the team was always responsive and flexible, which helped us stay on track.

BACKGROUND

Introduce your business and what you do there.

I’m a founder of fast growing healthcare startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lupa Studio?

 We needed support to rebrand our logo and digital and physical assets.

SOLUTION

What was the scope of their involvement?

 Lupa Studio completely redid our website and the look and feel of our company. The team was responsible for website design and functionality.

What is the team composition?

 We worked with four teammates from Lupa Studio.

How did you come to work with Lupa Studio?

Someone referred Lupa Studio to us. We chose them because they were able to work on our timeline and made the best use of our budget.

What is the status of this engagement?

 We worked together from January–September 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Lupa Studio delivered a much better website than we had previously. After the launch, our internal team and customers very much appreciated the new look and feel. It made our company and brand much more modern.

How did Lupa Studio perform from a project management standpoint?

Lupa Studio delivered on time. We had weekly check-ins, which allowed us to stay on top of the progress. We had deadlines in place that we did our best to stick to for an on-time launch. We communicated via Slack and email.

What did you find most impressive about them?

 Lupa Studio's ability to turn out content very quickly was impressive.

Are there any areas they could improve?

Lupa produced solid material, on time, and they were very easy to communicate with.

BACKGROUND

Please describe your company and position.

 I am the Fractional UX & Product Head of a consulting company 

Describe what your company does in a single sentence.

I lead design, research, and product strategy so small teams ship faster with higher quality.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lupa Studio to accomplish?

• Design & Data Visualization

SOLUTION

How did you find Lupa Studio?

Referral

Why did you select Lupa Studio over others?

Referred to me

How many teammates from Lupa Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I led the design and data-visualization strategy for a civic insight initiative, with implementation executed by Lupa’s design team. Deliverables included a suite of visual assets; interpretation of participant materials; high-signal infographics that synthesize large datasets; and conceptualized geographic maps framing issues by area and theme. The work clarified patterns, highlighted pain points and opportunities, and equipped stakeholders with an accessible narrative for planning and dialogue.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered 100% of documents on time and to spec, with first-pass approval.
Met all deadlines: all deliverables submitted on schedule and within scope.
On-time, in-full (OTIF) delivery of project documents; 0 missed milestones.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lupa’s project management was disciplined and transparent. They set a milestone-based roadmap, kept weekly check-ins with a shared tracker, and delivered 100% of items on time and to spec.

What was your primary form of communication with Lupa Studio?

Email or Messaging App

What did you find most impressive or unique about this company?

I appreciated that they were transparent and meticulous throughout the process. They worked as a team, supported my coordination, and embraced the uncertainty inherent in the futures-design process I was leading.

Are there any areas for improvement or something Lupa Studio could have done differently?

no. 

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of El Observador

Describe what your company does in a single sentence.

We are a digital information and communications platform based in Montevideo, Buenos Aires, Madrid, and Miami.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lupa Studio to accomplish?

• Brand positioning (values, mission, vision, etc.)
• New visual image (logo, social media, etc.)

SOLUTION

How did you find Lupa Studio?

CEO recommendation

Why did you select Lupa Studio over others?

Referal

How many teammates from Lupa Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Positioning (mision, vision, ...). New Logo and applications. New colour palette. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Coments of the audience, suscribers, market in general. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Perfect delivery. 

What was your primary form of communication with Lupa Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

Lupa is a design studio that truly makes you feel like part of the team. They had a strong strategic vision, and they fully understood our needs and concerns regarding the market. The brief was a collaborative effort, providing a comprehensive view of the industry. I really appreciated their "workshop approach," which allowed us to pause and think deeply about the current state of the media industry. Lupa is not a conventional design studio. They think beyond design. 

Are there any areas for improvement or something Lupa Studio could have done differently?

no

BACKGROUND

Introduce your business and what you do there.

I’m a department head at PermitFlow. We provide a platform that streamlines and accelerates the construction permit application and management process for builders across the U.S.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lupa Studio?

We needed help to elevate our branding and support marketing campaigns and asset creation.

SOLUTION

What was the scope of work?

Lupa Studio updated our explainer video and created long-form guides, website designs, social and display ad creatives, print materials, sales enablement materials, and branding assets. The team executed the briefs we submitted.

What is the team composition?

We worked with three teammates from Lupa Studio.

How did you come to work with Lupa Studio?

I worked with Lupa Studio at a previous company and was thrilled with their work, so I brought them to my next company. I chose them because their retainer pricing model was flexible and affordable. They offered high-quality work, streamlined communication, and a collaborative team at an affordable monthly cost.

What is the status of this engagement?

We worked together from May to November 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Lupa Studio delivered on time and completed 10 tasks per month. Our branding was elevated, and it was easier to see the product's value. Their ads were eye-catching and effective, helping us improve conversion rates. Overall, they supported us in scaling the pipeline and leads from new channels.

How did Lupa Studio perform from a project management standpoint?

Their project management was exceptional. We communicated via Notion, and they delivered 100% on time.

What did you find most impressive about them?

I was impressed with the amount of support they provided to our team. It felt like they were an embedded full-time team and an extension of our team.

Are there any areas they could improve?

No, there weren’t any.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & CEO of Numia

Describe what your company does in a single sentence.

B2B SaaS Customer Journey Management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lupa Studio to accomplish?

• New branding
• New website design

SOLUTION

How did you find Lupa Studio?

Referral

Why did you select Lupa Studio over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Lupa Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lupa Studio delivered a cohesive identity and a sleek, user-friendly site that truly reflects who we are. We’re very happy with the collaboration and the results!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project with Lupa Studio delivered clear results: improved brand consistency, positive client feedback, higher website engagement, and better-quality inbound leads since the relaunch.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lupa Studio managed the project very efficiently, keeping timelines on track and delivering all items as planned. They were highly responsive to our needs, quickly incorporating feedback and ensuring the final result aligned perfectly with our vision.

What was your primary form of communication with Lupa Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Lupa Studio was how accurately they interpreted our needs and translated them into beautiful, cohesive designs. They are highly talented and professional, which made the entire process smooth and effective.

Are there any areas for improvement or something Lupa Studio could have done differently?

Not that I can think of

BACKGROUND

Introduce your business and what you do there.

I'm the former senior content marketing manager of Emi Labs, a SaaS company that helps frontline workers find new opportunities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lupa Studio?

Lupa Studio helped us create visuals to support the various content types we created, along with creating marketing and sales materials, both digital and print.

SOLUTION

What was the scope of their involvement?

Lupa Studio was our only design resource, so they were very much like an in-house team, managing everything from creating presentation templates to research report designs. Some of the work I did with them included developing the first frontline workforce research report for Mexico, developing an internal brand and reward system to encourage participation in cross-functional content creation, creating numerous ebooks, guides, and reports, and helping develop our first-ever interactive ebook for Emi.

What is the team composition?

I worked with about five teammates from Lupa Studio, including Chris, who was our main point of contact, and a few dedicated designers.

How much have you invested with them?

We spent around $100,000.

What is the status of this engagement?

I started working with Lupa Studio in February 2021 when I joined Emi. I left the company in August 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Lupa Studio helped us establish a unified, polished brand. They also helped us explore new content media like video and interactive content. People were very pleased overall with how Lupa Studio unified our brand. We received a lot of compliments on our content from our LATAM market in particular because we were really pioneers in the market.

How did Lupa Studio perform from a project management standpoint?

Lupa Studio was one of the best project managers I've ever worked with. They were incredibly fast without sacrificing quality.

What did you find most impressive about them?

Lupa Studio was full of incredibly professional, dedicated, and flexible individuals. They were truly what I hoped all design partners could be but rarely are. Lupa Studio was a pleasure to work with because of their ability to move quickly, think on their feet, and come up with solutions. These were all essential in the fast-moving environment of a tech startup.

Are there any areas they could improve?

I can't think of anything for Lupa Studio to improve.