Loocro

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of DR Online

Describe what your company does in a single sentence.

DR. Online supplies medical equipment and accessories for clinics, hospitals, and healthcare professionals, combining product variety with specialized support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loocro to accomplish?

• Generate qualified B2B leads through paid media.
• Structure a scalable traffic strategy across Google and Meta.
• Improve lead quality and reduce acquisition cost over time.

SOLUTION

How did you find Loocro?

Referral

Why did you select Loocro over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Loocro were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Loocro manages our paid traffic strategy across Google and Meta. They handle campaign planning, keyword and audience research, ad creation, and ongoing optimizations. Key deliverables include full-funnel campaigns, lead generation flows, performance tracking, and regular strategy check-ins. We also receive creative direction and support tailored to our B2B positioning.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

So far, we've generated over 6,000 qualified B2B leads at an average cost of $6.19. The campaigns consistently supply our sales team with daily opportunities, and performance has remained stable month over month. Paid traffic is currently our main acquisition channel.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project is well managed. Deliverables are sent on time, and communication is clear. Whenever we have questions or need adjustments, the team responds quickly and objectively.

What was your primary form of communication with Loocro?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They work with structure and consistency. The strategy feels thought-through, and their approach is practical — no overpromising, just solid execution.

Are there any areas for improvement or something Loocro could have done differently?

In the beginning, we had to ask for more clarity around campaign structure. It wasn’t a problem, but offering that explanation upfront would’ve made onboarding smoother.

BACKGROUND

Please describe your company and position.

I am the CEO of Biovis

Describe what your company does in a single sentence.

Biovis develops and supplies advanced diagnostic and therapeutic equipment, combining technology, innovation, and clinical reliability to support healthcare professionals across the country.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loocro to accomplish?

• Structure and manage a scalable paid media strategy across Google and Meta.
• Generate a high and consistent volume of qualified B2B leads.
• Build a predictable growth system focused on ROI and long-term performance.

SOLUTION

How did you find Loocro?

Referral

Why did you select Loocro over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Loocro were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Loocro was responsible for planning, launching, and optimizing our paid media campaigns on Google and Meta. The scope included audience and keyword research, campaign structure, lead generation strategy, and regular performance reviews. One key part of the work was implementing ICP-Centered Campaigns and aligning both platforms under a single, consistent approach to support long-term lead acquisition

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of the project, we generated more than 22,000 B2B leads with an average cost per lead below R$6. The campaigns became a consistent acquisition channel for our sales team, with clear impact on revenue over time. The results were steady, and the process helped bring more predictability to our pipeline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their work is organized, and deadlines are usually met. Communication is easy, and whenever we need to make adjustments, they respond quickly and clearly. The project moves forward without friction.

What was your primary form of communication with Loocro?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a solid understanding of paid traffic and keep the focus on performance. What stands out is how they align strategy with execution without overcomplicating the process.

Are there any areas for improvement or something Loocro could have done differently?

Early on, since we didn’t have much experience with paid traffic, it would’ve helped to get a bit more clarity around the testing priorities. We had some questions about the direction, and while they were responsive, a more proactive explanation upfront would’ve made the process smoother.

BACKGROUND

Please describe your company and position.

I am the CEO of Ponce

Describe what your company does in a single sentence.

Ponce designs and manufactures high-performance aesthetic equipment that blends advanced technology, clinical precision, and modern usability to help professionals deliver outstanding esthetic results.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loocro to accomplish?

• Increase the online sales performance of our e-commerce through high-converting paid traffic campaigns.
• Generate a consistent volume of qualified leads for our B2B sales team.
• Build a scalable marketing structure focused on profitability and long-term growth.

SOLUTION

How did you find Loocro?

Referral

Why did you select Loocro over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Loocro were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Loocro was responsible for planning, structuring, and managing all of our paid traffic campaigns across Google and Meta platforms. They conducted market and keyword research, set up full-funnel acquisition strategies, and constantly tested new creative angles to improve performance. Key deliverables included the creation of high-performing search and remarketing campaigns, audience segmentation based on behavioral data, ad copy aligned with our client profile, and regular reporting with insights and actionable next steps. They also supported our internal team with strategy calls and clear recommendations to help us scale both e-commerce and lead generation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of our partnership, Loocro helped us generate a significant and consistent increase in both revenue and lead volume. At our peak, we reached a ROAS of 5.90 on e-commerce campaigns, and sustained an average of 700 qualified leads per month through WhatsApp-focused campaigns. In one particular month, we saw a 27.25% increase in revenue compared to the previous month, driven largely by paid media strategies implemented by Loocro.

In August alone, we reached over $37,000 in sales with a ROAS of 5.10 — even with technical tracking limitations that affected data collection after mid-month. On the lead generation side, campaigns generated over 725 WhatsApp conversations at a cost of just $2.73 per lead. These numbers reflect not just isolated success, but a scalable, profitable system that Loocro helped us build and refine over two years.

Their work didn’t just improve our numbers — it built predictability into our growth.  The campaigns were well structured and the quality of execution met our expectations throughout the project. Results were tangible and the fee structure was fair and predictable - they charge a flat fee with no surprises.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Loocro handled the project with professionalism and consistency. Deliverables were completed on time, communication was clear, and their team was responsive whenever we needed to make adjustments. We had regular check-ins to review performance and align on next steps. Overall, their project management was reliable and gave us confidence that things were moving in the right direction without us having to chase updates.  They were reliable with deadlines overall. The only reason it’s not a full five is because in the beginning we felt the need to ask for more frequent updates, which could’ve been planned proactively.

What was your primary form of communication with Loocro?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They focused on what mattered: results, clarity, and execution.

Are there any areas for improvement or something Loocro could have done differently?

In the early months, we ended up requesting more frequent check-ins to better understand the rationale behind some strategic changes. It’s something they handled well, but having those biweekly meetings built into the process from the start would’ve added even more value.

BACKGROUND

Please describe your company and position.

I am the Founder of Audrey

Describe what your company does in a single sentence.

Audrey is a leading Brazilian manufacturer of high-quality spa and wellness equipment, combining technology, design, and ergonomics to elevate the daily experience of beauty and health professionals.

With over two decades of experience, the brand has become a trusted partner for clinics, spas, and esthetic centers across the country — offering products that are both elegant and functional, designed to improve posture, comfort, and client care.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loocro to accomplish?

• E-commerce Growth
• PPC Ads on Google Ads
• Social Media Ads on Meta Ads

SOLUTION

How did you find Loocro?

Referral

Why did you select Loocro over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Loocro were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Loocro to scale our digital marketing efforts and structure a paid traffic strategy that actually brought predictable results. From day one, they approached our business with clarity, precision, and a deep understanding of our customers. The scope included building full-funnel campaigns across Meta and Google, designing creatives tailored to our audience, and defining the exact messaging that would resonate with potential buyers.

Their team implemented an ICP-centered strategy that allowed us to attract better leads and increase our efficiency. They didn’t just manage media buying — they rewired the way we communicate, test, and convert. The deliverables included campaign structure, copywriting, ad creatives, landing page strategy, and ongoing optimization. 
In less than 90 days, we saw a 28% increase in direct brand searches, our CAC dropped by 32%, and we hit a 9.04 ROAS across all stages. Working with Loocro felt like having an internal growth team pushing our business forward.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results have been beyond what we expected. In just a few months, we saw a 28% increase in direct brand searches, which proved that the top-of-funnel campaigns were building awareness and trust. Our Customer Acquisition Cost dropped by 32%, and we consistently achieved a 9.04 ROAS across Meta and Google combined.

Beyond the numbers, the biggest win was predictability. We stopped guessing and now we feel comfortable scaling our investments. Our sales pipeline is much healthier than it was before working with them, our campaigns are more efficient, and our team finally had the clarity to focus on growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Loocro’s project management is outstanding. They are organized, responsive, and always deliver on time, sometimes even ahead of schedule. Every stage of the project is clearly communicated, with weekly updates and full transparency on what is working and what needs adjustment.

What impresses me the most was how proactive they are. They don't wait for us to raise concerns but they anticipate our needs and come to us with solutions. It truly feel like working with a partner who's as invested in our growth as we are.

What was your primary form of communication with Loocro?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out the most about Loocro is how fast they move without ever losing focus on what actually matters: results. They’re sharp, strategic, and they don’t waste time. From messaging to media buying, they just get it.

But what really makes them different is how much they care about performance. It honestly feels like they’re part of our team. They think about our business like it’s theirs, and that’s not something you find easily.

Are there any areas for improvement or something Loocro could have done differently?

If anything, I’d say they tend to go all in; sometimes pushing us harder than we were ready for. They move fast, bring a lot of ideas, and constantly look for ways to optimize. At times, it felt like we had to catch up with their pace.

But honestly, that’s also what makes them great. They treat our growth like it’s their own, and that level of commitment is rare. It’s a good problem to have.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing, Branding & Sales of Nex Coworking

Describe what your company does in a single sentence.

We offer flexible workspaces, private offices, and meeting rooms designed to foster productivity, collaboration, and community for professionals and businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loocro to accomplish?

• Drive new customer acquisition through paid media.
• Build scalable Meta and Google Ads funnels.
• Increase visibility and brand positioning in key markets.
• Support consistent MRR growth through performance-driven campaigns.

SOLUTION

How did you find Loocro?

Referral

Why did you select Loocro over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Loocro were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Loocro manages our full paid media strategy, including Meta and Google Ads. They are responsible for planning, structuring, launching, and optimizing campaigns focused on customer acquisition across all Nex Coworking units. Deliverables include keyword research, ad copywriting, audience segmentation, budget pacing, reporting, and funnel improvements. In addition to execution, they provide strategic input to align media with our broader marketing and sales goals. The team also supports us with landing page direction and creative guidance when needed. The work is ongoing and constantly evolving with the business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

So far, we’ve generated over 28,000 qualified leads with an average cost per lead of $21.24, across more than 28 million ad impressions. The campaigns directly support our monthly recurring revenue, which now exceeds $400k. The increased visibility has also strengthened our brand recognition as a result of the consistent reach across paid media channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Loocro team has always been reliable and responsive. Deadlines are respected, requests are handled quickly, and their communication is objective. They’re proactive when needed and collaborative when we bring new inputs. It’s a well-managed, no-friction partnership.

What was your primary form of communication with Loocro?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They combine strong technical execution with business acumen. It’s rare to find a paid media team that understands metrics and context — but Loocro brings both to the table. That mix makes the difference.

Are there any areas for improvement or something Loocro could have done differently?

From an operational and strategic perspective, there’s nothing major I’d point out for improvement — the work has always been solid. That said, after so many years working together, I do think it’s time for more in-person meetings. We’ve built a strong relationship with the Loocro team, and it would be great to take that connection beyond the screen once in a while.

BACKGROUND

Please describe your company and position.

I am the CEO of RSMI

Describe what your company does in a single sentence.

RSMI specializes in occupational health management, providing medical technology solutions, software, and services to help companies stay compliant and care for their workforce.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loocro to accomplish?

• Generate qualified B2B leads through paid traffic.
• Improve campaign efficiency and reduce acquisition costs.
• Establish a scalable advertising strategy using Google and Meta.

SOLUTION

How did you find Loocro?

Referral

Why did you select Loocro over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Loocro were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Loocro managed our paid acquisition strategy through Google Ads and Meta Ads, focusing on lead generation for both our core occupational health services and our technology division. This included campaigns targeting B2B buyers interested in Apple products — as we’re an authorized distributor — as well as IP telephony equipment and related solutions. Key deliverables included keyword research, ad creatives, campaign setup, landing page direction, and weekly performance reporting. The goal was to scale our reach, generate qualified leads, and increase commercial traction in highly competitive niches.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of two years working with Loocro, we generated more than 2,400 qualified B2B leads across Google and Meta — in a segment that’s extremely niche and competitive. We saw strong performance even on platforms where we didn’t expect results, like Instagram. The cost per lead was solid, and the volume helped us feed our sales team consistently.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was well managed from day one. Paulo, the founder, was directly involved and brought a high level of expertise in paid media strategy. He was accessible, focused, and always thinking one step ahead. The team was organized, deliveries came on time, and they were quick to respond whenever we needed to adjust direction or explore new ideas.

What was your primary form of communication with Loocro?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out to me was the combination of expertise and integrity. They knew what they were doing, but more than that, they treated our business with care. At one point, Paulo reached out to return an overpayment — and that kind of honesty is rare. It made me trust them even more.

Are there any areas for improvement or something Loocro could have done differently?

Sometimes we had to ask for a bit more clarity around how certain campaigns were evolving. Nothing major - the communication was always open - but a bit more visibility on next steps during testing phases would’ve been helpful.