Linkflow

BACKGROUND

Please describe your company and position.

I am the Director of Paid Digital Advertising of Pacaso

Describe what your company does in a single sentence.

Pacaso helps people co-own luxury second homes by creating a streamlined, fully managed ownership model that makes buying, owning, and enjoying a vacation home more accessible and hassle-free.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Linkflow to accomplish?

• Foundational SEO strategy and setup
• Technical SEO and site health
• Competitive and industry research
• Link building and off-site SEO
• Analytics and reporting
• Content optimization and expansion
• AI and future-focused SEO
• Support for site redesigns, domain migrations, new product launches

SOLUTION

How did you find Linkflow?

I inherited the long-standing relationship, and am unsure how it originally manifested.

Why did you select Linkflow over others?

Referred to me

How many teammates from Linkflow were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Over several years, Linkflow served as Pacaso’s strategic SEO partner, offering deep technical expertise and the flexibility to adapt alongside a fast-moving business. They operated like an extension of our team, providing both proactive guidance and hands-on execution across a wide range of SEO needs.

Their work touched every corner of our SEO ecsystem: technical setup, content strategy, competitive insights, AI-readiness, and ongoing site health. They helped us to build a scalable SEO foundation from the ground up while driving consistent gains in content performance, visibility, and structure.

Foundational Strategy & Technical Setup
At the start of our partnership in 2020, Pacaso was just getting off the ground. Linkflow helped lay the groundwork by leading onboarding and goal alignment, keyword and category mapping, content strategy development, and SEO support for early domain migrations and site redesigns. As we grew, they stayed tightly aligned with our dev and marketing teams, keeping us technically sound with proactive audits and planning.

Technical SEO & Site Health
Linkflow handled ongoing audits to keep the site fast, crawlable, and technically clean. They covered everything from image optimization and structured data to internal linking, sitemap management, and redirect strategies. Their input was especially valuable during rebrands, expansions, and launches, helping protect and strengthen our organic visibility.

Content Strategy & Optimization
Working closely with our content and SEO leads, Linkflow helped shape a content engine that aligned with search demand and brand priorities. They supported content briefs, topic ideation, blog audits, gap analyses, and new content formats. As the landscape evolved, they guided us through optimizing for snippets, questions, and AI-generated results.

AI-Readiness
Linkflow was ahead of the curve in helping us prepare for AI-forward search. They provided AIO briefs, structured content recommendations, and insights into platforms like Bing and SearchGPT. Their approach ensured our content stayed competitive as discovery models shifted.

Conversion & UX Alignment
They also helped bridge the gap between rankings and user engagement by running CRO audits on key pages, experimenting with meta formats, and offering UX feedback to improve conversion flow and trust signals.

Product & Marketplace SEO
As Pacaso grew into a global marketplace, Linkflow supported major launches and transitions, from SRPs and HDPs to localized content strategies and Collection pages. Their flexibility and speed made them a go-to partner during high-velocity product cycles.

Competitive Insights & Strategy
Their competitive reports and keyword gap analyses helped us stay sharp in a crowded space. They also brought strategic ideas to the table, whether it was launching comparison pages or identifying emerging trends and SERP opportunities.

Reporting & Insights
Linkflow delivered clear, actionable reporting, including monthly ranking updates, dashboarding, quarterly reviews, and algorithm impact analysis. Their work made it easy for our teams to act quickly and with confidence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Admittedly, the partnership could have been strengthened by more rigor around measuring the impact of specific projects.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Linkflow project management was consistently strong. They were incredibly organized and delivered materials on time, often with detailed documentation that made execution seamless on our end. Hailee in particular was a standout, keeping us on track with clear communication, thoughtful follow-ups, and flexibility when priorities shifted. As a fast-moving business, we needed a partner who could pivot quickly without losing momentum, and Linkflow did exactly that. They balanced having a clear roadmap with the agility to respond to evolving needs, making them a reliable and adaptable extension of our team.

What was your primary form of communication with Linkflow?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was the depth of their technical expertise combined with their ability to communicate clearly and practically. They consistently delivered well-organized, highly actionable guidance that empowered our teams to move quickly and confidently. Alicia’s ability to simplify complex SEO concepts, paired with the team’s responsiveness and professionalism, made them feel like a true partner. Their mix of strategic insight, humility, and execution quality is rare and deeply appreciated.

Are there any areas for improvement or something Linkflow could have done differently?

One area that could have been stronger was more consistent measurement of the impact of proposed projects. While the recommendations were always thoughtful and well-documented, having clearer benchmarks or follow-up analysis to tie efforts more directly to performance outcomes would have helped with internal prioritization and storytelling. That said, the team was always open to feedback and willing to adjust based on what we needed.

BACKGROUND

Please describe your company and your position there.

I am the Director of Brand Marketing, and I help build brand awareness and brand love for our company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Linkflow, and what were your goals?

We were looking to redesign our website and improve the experience for our consumers. Our goals were to use our site to increase SEO, drive premium subscriptions, and increase our branding. We hired Linkflow to do an SEO analysis for us and make recommendations we could implement to meet these goals.

SOLUTION

How did you select this vendor and what were the deciding factors?

When I started at the company, Linkflow was already contracted for a different project. I thought they were great to work with, and so when this opportunity came up, I decided to re-engage Linkflow.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with a project kickoff call where we got on the same page about our business objectives, metrics, and limitations. Linkflow then did extensive keyword research for relevant pages, and shared it back in an organized spreadsheet and word documents. We had several calls to iterate and continue to build out the analysis so that I could present it to my internal team and try to get alignment to move forward.

How many people from the vendor's team worked with you, and what were their positions?

They had a project manager, and an SEO specialist. I worked with both closely throughout the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Getting buy in to make changes to our product is difficult. Linkflow was able to help me build a business case, and have clear actionable recommendations for our team to follow. I successfully got alignment from our product team, and up through the CEO.

Describe their project management style, including communication tools and timeliness.

We mostly use email to communicate and calls as needed. They are always willing to jump on a call to discuss.

What did you find most impressive or unique about this company?

It is clear that they are SEO experts. They are highly collaborative, patient in explaining things we don't understand, and hardworking.

Are there any areas for improvement or something they could have done differently?

I had to follow up a few times to get deliverables that they said they would send. But it was manageable, and their quality of work was worth waiting for.

BACKGROUND

Please describe your company and your position there.

I am a co-founder of a training and consulting business that helps digital agencies streamline their operations in ClickUp.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Linkflow, and what were your goals?

We hired Linkflow for an SEO Analysis that would identify opportunities for us to bring in more agencies interested in using our services.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had previously worked with the founder on a project and knew they had an impressive team and processes, plus deep expertise in link building and both on and off-site SEO. I liked the personalities of the two founders, Josh and Ben a lot - solid guys who were a ton of fun to work with.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started out with an initial engagement to review our overall SEO strategy. We were debating two potential approaches to SEO - one that involved creating long-form content, and another that involved building links directly to a page that had high conversion potential. LinkFlow started the project by doing in-depth keyword research, and based on their findings advised us to focus on the page with the high conversion potential. In their view, this search term they identified was “a potential goldmine” for conversions from SEO.

They then provided us with the specific terms we needed to use both on the page and in the anchor text linking to the page in order to link to our desired terms. They then gave us direct advice around how to build links to that page, which anchor text to use, how many links were needed. We took a pause on the engagement at that point because we needed to build out the content and keywords required to rank on that page, but as soon as we are finished we will look to them to help us build links to that page.

How many people from the vendor's team worked with you, and what were their positions?

We worked with an SEO specialist named Michelle who handled our project and she did an excellent job recommending a potential opportunity for us to rank quickly for a service that we provide by making some simple additions to our site.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were made aware of an opportunity for a service of ours that could have us ranking on the first page relatively quickly, simply by creating a page that targets that service and optimizing onpage content around the target keywords. We were thrilled to hear this because the KWD was low and the search intent and volume was high. Linkflow did an excellent job of understanding our business and our services and looking for the right kind of opportunity for us to take advantage of.

Describe their project management style, including communication tools and timeliness.

The workflow was very effective and straightforward. They told us exactly what needed to be done and how long it would take, and everything happened as planned.

What did you find most impressive or unique about this company?

I like their laser-like focus on link building and SEO strategy. Their acumen in this area was clearly head and shoulders above other SEO firms we worked with in the past. We also liked the personalities of everyone we worked with, from the founders (Ben and Josh) to Michelle. You can tell they really take pride in what they do and go the extra mile for clients.

Are there any areas for improvement or something they could have done differently?

Overall not much. I found the experience to be very positive and have recommended them to many of our clients since working with them.

BACKGROUND

Please describe your company and your position there.

I'm the founder and CEO of a digital marketing agency helping e-commerce businesses grow in Europe and North America.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Linkflow, and what were your goals?

We were looking for a link building agency that could build high quality backlinks for our clients to improve their organic search rankings. This was not an easy thing to find. Many agencies promised great links, but under-delivered on quality.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Linkflow through a mutual connection in the marketing agency world, and were happy to learn that they offered white label link building as a service to other marketing agencies.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our main goal was to build high quality backlinks for our clients and improve their organic search rankings on the main search engine platform.

How many people from the vendor's team worked with you, and what were their positions?

Our main point of contact was Gretel, who was super responsive and friendly from the get-go. She made everything very clear and easy to understand. We’d love to have her as part of our team!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The end results were great. One of our clients ended up ranking #1 for their desired keyword after 5 months of link building! Needless to say they were very happy with the results.

Describe their project management style, including communication tools and timeliness.

We had a great experience working with Linkflow. The link order placement process was super easy (we ordered through their online portal), and they provided detailed reporting each month of the links they built so we could go in and see the quality for ourselves. Everything was as they promised - strong and quality links from relevant articles with good web metrics. I liked that they had no fixed contracts and were very flexible - we could order as many links as we wanted each month for various clients of ours.

What did you find most impressive or unique about this company?

I would highly recommend Linkflow to any company that needs some outsourced link building done in a high-quality, safe manner.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind now.

BACKGROUND

Please describe your company and your position there.

We are an e-commerce centered business in the shooting sports space, which primarily relies on SEO for it's main sales funnel. I am the Marketing Manager for the brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Linkflow, and what were your goals?

We hired Linkflow for backlink building to help us rank better for our target keywords.

SOLUTION

How did you select this vendor and what were the deciding factors?

We compared several companies in the same space, and decided on Linkflow because we were the most confident in their SEO expertise, and also that they seemed to provide the highest quality links.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Linkflow delivers backlinks monthly designed to target our most valued keywords to help us stay at the top of our rankings, or to continue to grow our rankings.

How many people from the vendor's team worked with you, and what were their positions?

We've worked with several members of the Linkflow team, primarily with Gretel, and we have been more than satisfied with all of them.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since beginning with Linkflow we have noticed significant improvements in our ranking on various keywords. They have also helped us identify new opportunities for growth, and helped us succeed there.

Describe their project management style, including communication tools and timeliness.

Communication has always been prompt, they have always kept us informed of any changes, and are quick to respond to any questions with detailed and educational answers.

What did you find most impressive or unique about this company?

Their consistency in quality links is unmatched. With other services we have seen quality links at first, but the quality has dropped off over time. With Linkflow the quality of links build has always remained consistently high. We started with them expecting a short term link building campaign, but their results have been so impressive that they have become a long-term partner that we just raised our spend with again, because the results are clear for us.

Are there any areas for improvement or something they could have done differently?

I think they have gone above and beyond in every area, I can't think of anything I would like for them to improve/