Light Side

BACKGROUND

Please describe your company and position.

I am the General Manager of Global Travel Solutions

Describe what your company does in a single sentence.

We are a travel management company serving all travel needs, be it business, leisure or VIP luxury services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Light Side to accomplish?

• Our goal was to find a partner that could help us recommend destinations, hotels, and upgrades unique to individual preferences. We also wanted a system that could deliver exclusive concierge level offers to our top tier clients.

SOLUTION

How did you find Light Side?

Online Search

Why did you select Light Side over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Light Side were assigned to this project?

7

Describe the scope of work in detail. Please include a summary of key deliverables.

SCOPE:
They integrated an AI driven recommendation engine into our existing platform, enabling it to analyze past trips, booking behaviors, and even suggest destinations and hotels. 

Team:
Light Side built was well fuctioning team with 1 Product Strategist, 2 Mobile App Developers, 1 AI/Data Engineer, 1 UX Designer, 1 Quality Assurance Lead, 1 Project Manager.

Timeline:
Light side team was able to get the project done in about 18 weeks which is like 4months plus.

Cost:
We would like to keep the cost anonymous but, what we can say is that the project was worth the cost spent.

What the project comprised of:
They did not work on our project like another random project, it felt like we had partnered with someone who finally understood the heart of our mission which is helping people travel smarter and more personally. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We began to notice an increase in customer VIP Clients started commented on how they would receive spontaneous alert recommending limited entry art gala. This to us, was a sign that the mobile experience was delivering as promised.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Light Side was like having a co-pilot who always knew the right and best flight path. Every milestone was delivered on time, even ahead of schedule at times. Their team maintained clear communications all through the project.

What was your primary form of communication with Light Side?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Light Side didn’t just view data, they understood it and inte interpreted it like seasoned travelers themselves. They were also transparent, collaborative, and human in every interaction never talking down to us or overwhelming us with tech stuffs we did not understand.

Are there any areas for improvement or something Light Side could have done differently?

The the overall Project was great but if I had anything to say it would be that they could have made the documentation process a bit shorter.

BACKGROUND

Please describe your company and position.

I am the Head of Operations of a coffee company

Describe what your company does in a single sentence.

We are the taste of Canada, proudly serving fresh coffee, baked goods, and smiles across the Middle East.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Light Side to accomplish?

• We aimed to create delightful, memorable moments with every interaction. With our growing prescence across the UAE, Saudi Arabia, Qatar, Bahrain, and Oman, we saw the growing need to modernize our customer engagement. Specifically, we wanted to improve our mobile ordering and delivery experience, boost online convenience, and offer promotions that reflected the warmth and accessibility our brand is known for.

SOLUTION

How did you find Light Side?

Online Search

Why did you select Light Side over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Light Side were assigned to this project?

7

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope:
What we wanted was to enhance our mobile engagement by easing online ordering, exclusive promotions, and improving delivery and curbside experiences across multiple markets. Light Side took full ownership of developing a unified digital experience designed to suit each country we operate in.

Team:
The Light Side team consisted of mobile strategists, UX/UI designers, campaign marketers, integration specialists, and QA testers. They wprked really well with our internal team to align tech capabilities with customer engagement goals.

Timeline:
The full project, from strategic planning to execution, was little over 6 months. 

Cost:
The investment/Price was reasonable for the level of customization and scale involved. It was structured in a milestone-based payment model, giving us budget visibility while allowing for flexibility.

About Project:
Working with Light Side felt really good as they seemed to allign with our company values. From the first call, they understood our cultures such as coffee culure, customer joy, and local relevance. Whether it was designing a curbside pickup flow for a bustling Doha location or building a cold drink campaign for Dubai’s summer heat, they always thought locally and acted quickly. Their ability to embody our vision into a digital experience made a real difference, both operationally and for the guests we serve daily.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the most noticeable results was the dramatic increase in customer engagement especially among returning customers who were drawn in by the exclusivity of mobile only offers. Customers appreciated the simplicity of reordering their favorite combo.
Clients didn’t just use the app, they complimented the convenience and clarity of the process, something we initialy tried to achieve. Light Side did not just optimize our mobile presence but improved the entire customer experience. They brought fresh thinking, and an energy that matched our own.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The investment/Price was reasonable for the level of customization and scale involved. 
They maintained active communication throughout. Their responsiveness stood out, as our local teams always felt supported, not just managed.

What was your primary form of communication with Light Side?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was how Light Side combined technical capability with cultural insigh, they truly worked like an extension of our brand.They didn’t just solve problems they anticipated them. Their ability to embody our vision into a digital experience made a real difference, both operationally and for the guests we serve daily.

Are there any areas for improvement or something Light Side could have done differently?

If we had to pick something for Light Side’s continued growth it would be for them to increase their in-market testing teams as there were a few early user flows that required minor adjustments post-launch, but overall the process was amazing and we look forward to working with them again

BACKGROUND

Please describe your company and position.

I am the Senior Adviser of NEOM Investment Fund (NIF)

Describe what your company does in a single sentence.

We are the strategic investment arm of NEOM, dedicated to driving economic growth through the creation of pioneering commercial ventures.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Light Side to accomplish?

• At NEOM Investment Fund (NIF), we are entrusted with building strategic ventures that drive long term economic value and innovation within NEOM. We wanted to improve our mobile and app marketing strategy with a focus on community building and developer trust, especially around early stage adoption and app engagement. With this in mind we hired Light side.

SOLUTION

How did you find Light Side?

Online Search

Why did you select Light Side over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Light Side were assigned to this project?

5

Describe the scope of work in detail. Please include a summary of key deliverables.

SCOPE: Light Side team approached our project with a level of knowledge and preparation that immediately showed itself. From the start, they committed to learning not just our goals, but our culture, tone, and company  vision on a larger scale. 

Team:
Light Side assembled a team combining strategic leads, community managers, technical content creators, and event coordinators. Our internal team worked hand in hand with a competent project strategist who integrated with our internal marketing and developer relations teams.

Timeline:
The project went on for a little over 5 months over 22weeks.

Cost:
The cost though a bit above our initial budget was spoken well for by the time we started seeing the kind of strategies they implemented to delivering a great, and creativly executed project. The ROI, based on community activation and increase app usage, was more than enough to explain the cost.

Brief Summary:
From the one set, the Light Side team treated our mission like their own. Their team inserted themselves into our vision of building a growing digital ecosystem in NEOM. They did not treat us like another client, they became co-participators in our dream.

We also encountered more organic engagement, this is not something you get from companies that just follow briefs, It only happens when you work with a partner who understands how to go the extra step.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw clear momentum in how our company was being discussed across niche dev forums. Instead of skepticism or disinterest, developers started referring to our projects with curiosity and engagement, also even weeks after the campaigns ended, engagement remained high

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Light Side was structured yet highly adaptive. They delivered every step with clarity and maintained weekly meetings that felt like we were truly involved with the process

What was your primary form of communication with Light Side?

Virtual Meeting

Email or Messaging App

What did you find most impressive or unique about this company?

What really sets Light Side apart is their deep understanding, especially developer communities and their ability to speak that language without changing it for the sake of corporate setting. 

From the start, they committed to learning not just our goals, but our culture, tone, and company (NEOM) vision on a larger scale.

Are there any areas for improvement or something Light Side could have done differently?

No serious issue, but if there’s one area up for discussion, we could’ve benefited from a structured strategy that would help us maintain some of the campaign process mechanics independently.

BACKGROUND

Please describe your company and position.

I am the Executive Office Management l Board Secretariat l Office Manager of Leejam Sports Company

Describe what your company does in a single sentence.

 We are the leading provider of sports and fitness facilities in the MENA region, offering modern, clean, and welcoming spaces for both individuals and organizations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Light Side to accomplish?

• We aimed to deepen member engagement through our mobile platform and create a stronger sense of community across our wide network of fitness centers. While we hathe app, we noticed it lacked interaction that would bring about recurring engagement and keep our users motivated. We also wanted needed to design campaigns that spoke to our culturally diverse clientele in the MENA region.

SOLUTION

How did you find Light Side?

Online Search

Why did you select Light Side over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Light Side were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope: Light Side’s work was both broad and deeply impactful. They started by conducting a strategic discovery phase, analyzing user behavior within our app, reviewing previous engagement trends, and pinpointing where members were dropping off. They then built an engagement engine that made our app feel alive, interactive, and truly community focused.

Team:
The Light Side team brought together a group of specialists, CRM strategists, app developers, data analysts, and UX designers who worked closely with our internal IT and marketing departments. Their ability to work hand in hand with our own team throughout the project created an environment of open feedback, creativity, and trust.

Timeline:
The project from research and planning to implementation was completed over 6 months. Their team followed a phased approach, testing key features in selected regions before imputing it across our network.

Cost:
While cost of the project was on the high side, the pricing was upfront and clearly justified. The level of customization, cultural localization, and ongoing support we received made the project not only worth everything we spent, but essential to our long term strategy.

Brief Summary:
Working with Light Side felt less like working with an external team and more like bringing in an extension of our own team. They ensured the experience felt human, relevant, and rooted in what our members care about. Their team really took the time to understand the unique nature of our brand, our market, and our members. From start to going live, they were consistent, clear in communication, and always thinking two steps ahead. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We noticed an increase in meaningful participation  on our app. More members began signing up for events through the app, and we received direct feedback from users who appreciated the personalized, motivational messages. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They provided clear timelines, held weekly check ins, and were always responsive to changes we made no matter what time it came up, and acted on it immediately. Every deadline was met on time, and they were active in offering creative solutions whenever we hit obstacles.

What was your primary form of communication with Light Side?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What got our attention was their ability to blend technology with culture. They didn’t just run campaigns they created narratives that our members could see themselves in. They also showcased considerable knowledge of our brand values, ensuring that every interaction from a push notification to an SMS, felt authentic, respectful, and empowering.

Are there any areas for improvement or something Light Side could have done differently?

If there's one area for improvement, it would be expanding their support hours slightly to better accommodate our late evening team. That said, they always found a way to deliver once we needed anything done.

BACKGROUND

Please describe your company and position.

I am the General Manager of Trolley Convenience Store KSA

Describe what your company does in a single sentence.

We are a leading Kuwaiti convenience store chain founded in 2008, dedicated to redefining the shopping experience by offering a true one-stop shop solution.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Light Side to accomplish?

We wanted to take our digital presence a step further specifically through a more engaging and data driven mobile loyalty program. We hoped to do this by building a more personalized marketing experience that resonates with the daily behaviors and preferences of our customers, and also by gamifying customer interaction in a way that encourages repeated visits and fosters long term loyalty.

SOLUTION

How did you find Light Side?

Online Search

Why did you select Light Side over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Light Side were assigned to this project?

3

Describe the scope of work in detail. Please include a summary of key deliverables.

• Scope:

Development and implementation of a Mobile Loyalty & CRM framework, including personalized rewards, gamification features, targeted promotions, and analytics dashboards.

• Team:

A collaborative team from Light Side, including CRM specialists, app developers, data analysts, and UX designers, worked closely with Trolley's internal marketing and IT teams.

• Timeline:

The entire project from research and planning to full completion was done over the course of five months, with phased testing and deployment.

• Cost:

While it was a significant investment, the pricing was transparent and fair considering the depth of customization and ongoing support. The value we received far outweighed the cost.

• Summary of the whole process

Working with Light Side felt less like hiring a vendor and more like gaining a true partner. Their team took the time to understand our business inside and out, and they brought smart, creative solutions into the project especially when it came to making loyalty feel fun and engaging. From the kickoff to end , they were consistent, communicative, and fully invested in our success. It’s rare to find a company that blends technical skill with such a human touch, but Light Side did exactly that.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We noticed an increase in both app engagement and repeat foot traffic shortly after the first quater of the year. Customers were not only opening our app more frequently, but they were interacting with the gamified features in meaningful ways such as; playing the in app games, collecting badges, and redeeming their points across different categories.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They maintained consistent communication with our internal IT and marketing teams and were incredibly responsive to whatever we had to say. When we requested some impropmt changes to a badge system before a major promotion, they turned it around within a short time frame with no compromise on quality.

What was your primary form of communication with Light Side?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Light Side team did not just apply a standard loyalty frame work design they implemented it to fit our environment and localized user expectations. Their team’s creativity and willingness to put themselves into our work to understand our brand values made them feel like an extension of our own team. Their ability to understand the emotional and behavioral motivations behind our customer base is also worth mentioning. 

Are there any areas for improvement or something Light Side could have done differently?

While the whole project experience was amazing, it took our team a while to fully understand how to handle the power tools they created.