Leads Nurtured

BACKGROUND

Please describe your company and position.

I am the CEO of Building Services London

Describe what your company does in a single sentence.

Our company is Building Service London

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Leads Nurtured to accomplish?

• Local SEO
• Website
• Leads Generation

SOLUTION

How did you find Leads Nurtured?

Online Search

Why did you select Leads Nurtured over others?

• Good value for cost
• Company values aligned

How many teammates from Leads Nurtured were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work:
Leads Nurtured delivered a comprehensive digital solution for Building Services London, aimed at enhancing our online presence and generating high-value leads in the London area. The project involved designing and developing a 100-page website on the Duda platform, tailored to showcase our building services, such as renovations, extensions, and plumbing. The website was fully responsive, ensuring a seamless experience across mobiles, tablets, and desktops, and included clear calls-to-action (CTAs) like “Request a Quote” to drive conversions. Leads Nurtured also implemented a robust local SEO strategy targeting the entire London area, optimising all pages with location-specific keywords (e.g., “London builders”) and setting up a Google My Business profile to boost local visibility. They built local citations on directories like Yell and used schema markup to improve search engine recognition.

Additionally, they provided domain registration and hosting, ensuring the website (e.g., buildingserviceslondon.co.uk) was fast, secure, and reliable. To support ongoing SEO, Leads Nurtured wrote and published one SEO-optimised blog post per month (e.g., “Top Tips for Home Renovations in London”), which helped attract organic traffic and establish our authority. They also crafted high-quality content for all 100 pages and continuously optimised it to align with SEO best practices and our audience’s needs. Regular web maintenance was provided, including platform updates, performance monitoring, and fixing technical issues to ensure a smooth user experience. A full SEO audit was conducted, delivering a detailed report with recommendations to improve our rankings. They installed a free SSL certificate for security, created an XML sitemap for better indexing, submitted the site to Google Search Console, and provided regular SEO progress reports to track performance metrics like traffic and keyword rankings.

Summary of Key Deliverables:
A 100-page Duda website, fully responsive with service pages, a portfolio, and CTAs to drive leads.
A local SEO strategy optimised for London, including a Google My Business profile, citations, and schema markup.
- Domain registration and hosting for a fast, secure website.
- One monthly SEO-optimised blog post to boost local SEO and engagement.
- High-quality, SEO-friendly content for all pages, with ongoing optimisation.
- A web maintenance plan ensuring updates, performance monitoring, and issue resolution.
- A comprehensive SEO audit report with actionable recommendations.
- An SSL certificate enabling HTTPS for security and trust.
- An XML sitemap and Google Search Console submission for efficient indexing.
- Regular SEO progress reports tracking traffic, rankings, and performance.

Impact:
The professional website and targeted SEO strategy directly contributed to securing a £50,000 project lead, as the lead likely found us through a local search and was impressed by the site’s design, content, and usability. Leads Nurtured’s work significantly elevated our online presence and lead generation capabilities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Leads Nurtured’s work resulted in a £50,000 project lead, directly attributed to the new website and local SEO strategy. The SEO progress reports showed increased organic traffic and improved keyword rankings for terms like “London builders,” enhancing our visibility. The monthly blogs drove engagement, with higher page views and time on site, while the optimised Google My Business profile increased local search actions. The website’s fast load times and full indexing (100 pages) ensured a seamless user experience, contributing to the lead’s conversion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Leads Nurtured managed our project with great efficiency, delivering a 100-page website, local SEO setup, and monthly blogs on time. Their fast delivery was impressive, with the SEO audit and website going live ahead of schedule. They responded to our needs quickly, making adjustments to CTAs and content within days, and provided clear updates via SEO reports. Their proactive communication and speedy responses were instrumental in securing a £50,000 project lead.

What was your primary form of communication with Leads Nurtured?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Leads Nurtured was the exceptional leadership of Shaun, who is Deaf and has ADHD, and his remarkable human touch in managing the project for Building Services London. Despite the challenges that can come with ADHD, such as maintaining focus or managing overstimulation, Shaun leveraged his neurodiversity as a strength, bringing a visionary and energetic approach to the project. His ability to think creatively - often a hallmark of ADHD leaders - resulted in a bold, user-friendly 100-page Duda website with strategic calls-to-action that directly contributed to securing a £50,000 project lead for our business. Shaun’s high energy and enthusiasm were infectious, keeping the team motivated and ensuring deliverables like the website, local SEO setup, and monthly blogs were completed swiftly and to a high standard.

What truly impressed me was Shaun’s human touch in leadership. He demonstrated empathy and adaptability, tailoring his communication to meet our needs despite his deafness, ensuring we always felt heard and understood. His authentic approach - focusing on genuine care for our business goals - fostered a strong, collaborative relationship. Shaun’s ability to connect on a human level, combined with his ADHD-driven creativity and resilience, made Leads Nurtured uniquely effective. His leadership not only delivered measurable results but also set a powerful example of how neurodiversity and a human-centric approach can drive success in a fast-paced digital project.

Are there any areas for improvement or something Leads Nurtured could have done differently?

Leads Nurtured delivered an outstanding project for Building Services London, and I genuinely can’t fault their work - they were fast, responsive, and exceeded expectations, helping us secure a £50,000 project lead through their website and SEO efforts. The 100-page Duda website, local SEO strategy, monthly blogs, and ongoing maintenance were all executed flawlessly, and their communication was excellent throughout. If I had to suggest one minor area for improvement, it would be to provide more detailed insights in the SEO progress reports. While the reports were useful, including additional data, such as specific click-through rates or more granular traffic sources, could have helped us better understand our audience’s behaviour and optimise further. That said, this is a very small suggestion, as their overall performance was exceptional, and the results speak for themselves.

BACKGROUND

Please describe your company and position.

I am the Operations Managers of a natural stone care company.

Describe what your company does in a single sentence.

We are a natural stone cleaning, sealing and floor refinishing company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Leads Nurtured to accomplish?

• Reboot our website
• Streamline our SEO
• Generate more leads

SOLUTION

How did you find Leads Nurtured?

Online Search

Why did you select Leads Nurtured over others?

Company values aligned

How many teammates from Leads Nurtured were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Shawn and his team are rockstars! They created an awesome website for us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw an uptick in online leads and direct calls to us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they did and are very responsive to our needs. 

What was your primary form of communication with Leads Nurtured?

Email or Messaging App

What did you find most impressive or unique about this company?

Shawn is a "creative genius," and Eric is very responsive whenever I reach out to them

Are there any areas for improvement or something Leads Nurtured could have done differently?

Nothing! They hit all of the high notes of an amazing company.