Kovaliv Media Group

BACKGROUND

Please describe your company and position.

I am the Sales Manager of Equinox Dynamics

Describe what your company does in a single sentence.

Equinox Dynamics LDA delivers results through data-driven SEO, design, and development, helping businesses outperform competitors, attract high-quality traffic, and turn it into real growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kovaliv Media Group to accomplish?

• We hired Kovaliv Media Group to handle the full localization of our website into Ukrainian and Russian, including translation, cultural adaptation, terminology consistency, and SEO-optimized content. Their task was to ensure that the localized versions would read naturally to native speakers, reflect our brand voice, and integrate smoothly into our CMS without breaking layouts or UI elements.

SOLUTION

How did you find Kovaliv Media Group?

• Online Search
• Clutch Site

Why did you select Kovaliv Media Group over others?

• High ratings
• Close to my geographic location
• Great culture fit

How many teammates from Kovaliv Media Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope included a full-cycle localization process. Kovaliv Media Group first reviewed the source content and helped us prepare the website structure for localization. Then they translated and edited all marketing pages, product descriptions, blog articles, UI strings, forms, and legal texts into Ukrainian and Russian. They created a terminology glossary, maintained consistency across all content, and suggested stylistic changes where the literal translation would sound unnatural to native speakers. After implementation, they performed a final linguistic QA and reported layout issues such as text expansion, broken lines, and formatting inconsistencies. Key deliverables included: localized content files, glossary, translation memory, and QA feedback reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After publishing localized versions, we noticed clear improvements:

• increased organic traffic from Ukrainian and Russian markets
• higher engagement and time spent on localized pages
• fewer support questions related to unclear terminology
• positive feedback from local users and partners

Overall, localization helped us make our product more accessible and trustworthy for target audiences.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was structured and transparent. We agreed on milestones at the start of the project, and Kovaliv Media Group delivered each batch on or ahead of schedule.

Communication was smooth. They responded quickly to questions, clarified ambiguous phrases, and proactively warned us about potential risks such as layout issues or inconsistent terminology. They were flexible when we needed small scope changes and handled everything professionally.

What was your primary form of communication with Kovaliv Media Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We appreciated their attention to detail and ability to think beyond simple translation. They focused on clarity, UX, and brand voice instead of translating word-for-word.

Are there any areas for improvement or something Kovaliv Media Group could have done differently?

Overall, we were satisfied with the results. If anything, having even more examples and suggestions on alternative wording at earlier stages might have helped us make certain content decisions faster. However, this is more of a minor suggestion than a complaint.