Video Production for Toy Manufacturer
- Corporate Photography Digital Asset Management Video Production
- $50,000 to $199,999
- February 2024
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"They handled every logistical detail with seamless precision."
- Consumer products & services
- Henniker, New Hampshire
- 1-10 Employees
- Online Review
- Verified
Kinopicz American produced a commercial for a children's toy company. The team handled the entire production process, including pre-production planning, on-site filming, and post-production editing.
Kinopicz American's commercial increased the client's website traffic and social media engagement. The team was highly responsive and flexible, ensuring the final product reflected the client's vision. Their attention to detail and willingness to exceed the scope made them stand out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder/President of Aqua Blocks
Describe what your company does in a single sentence.
Manufacture and sell Children's STEAM/STEM toys.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Kinopicz American to accomplish?
- Create the digital assets for our marketing
- Shoot a commercial
SOLUTION
How did you find Kinopicz American?
- Referral
- Other
Why did you select Kinopicz American over others?
Company values aligned
How many teammates from Kinopicz American were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Scope of Work
Kinopicz was engaged to handle the full production of the Aqua Blocks commercial, including creative concept development, logistics, on-site filming, and post-production. The project involved multiple locations, coordination of teams across states, and a comprehensive approach to delivering a polished, professional final product.
Key areas of focus included:
Pre-Production Planning:
Kinopicz led the creative brainstorming process, providing innovative ideas for the commercial’s concept and storyboarding. From securing locations in Miami, FL, to arranging talent, crew, and equipment, Kinopicz ensured that every logistical detail was covered seamlessly.
Production:
The on-site shoot in Miami was handled with incredible professionalism and creativity. The team not only executed the planned shots with precision but also suggested additional angles, scenarios, and ideas that enhanced the overall quality and storytelling of the commercial. Their ability to adapt and incorporate extra elements showcased their expertise and commitment to delivering above and beyond expectations.
Post-Production:
Kinopicz delivered on every promise in the editing phase, ensuring the final product aligned perfectly with Aqua Blocks' vision. The team provided exceptional editing, sound design, and visual enhancements that brought the commercial to life.
Key Deliverables
Creative Concept Development:
A clear and compelling vision for the commercial, including storyboards, shot lists, and production schedules.
Full-Service Production:
On-site filming in Miami, FL, with a professional crew and state-of-the-art equipment.
Coordination of all logistics, including location management, talent, and scheduling.
Capturing additional shots and creative ideas beyond the original plan.
Post-Production Deliverables:
High-quality edits of the commercial, including color grading, sound design, and motion graphics.
Multiple finalized versions optimized for various platforms (e.g., social media, website, and broadcast).
Ongoing Support:
Kinopicz continues to serve as an incredible partner, providing guidance, insights, and support even after the project’s completion.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Measurable Outcomes from the Aqua Blocks Commercial Project
The Aqua Blocks commercial, produced in collaboration with Kinopicz, has yielded a range of measurable outcomes that clearly demonstrate the success and progress of the project. These outcomes can be broken down into the following key categories:
1. Brand Visibility and Recognition
Increased Online Engagement:
After the commercial's release, Aqua Blocks experienced a significant increase in online activity, including:
A measurable rise in website traffic.
Enhanced engagement across social media platforms, with post views, shares, and likes exceeding previous averages.
Audience Reach:
The commercial's polished production quality and compelling messaging have successfully captured the attention of a broader audience, expanding Aqua Blocks' reach to new demographics and markets.
2. Sales and Lead Generation
Improved Lead Conversion:
Since the release of the commercial, there has been a notable uptick in inquiries from prospective customers and partners, with lead conversion rates improving by [insert percentage].
Sales Growth:
Preliminary sales data following the campaign indicate a clear increase in product interest and purchases, reflecting the commercial's impact on consumer trust and awareness.
3. Creative and Production Excellence
Expanded Content Library:
The additional shots and ideas introduced by Kinopicz during production resulted in an extensive library of high-quality visuals that can be repurposed for future campaigns, further maximizing the project's value.
On-Time Delivery:
The entire project was executed on schedule, ensuring Aqua Blocks met critical marketing timelines without compromise.
4. Stakeholder Satisfaction
Customer and Partner Feedback:
Feedback from customers, partners, and internal stakeholders has been overwhelmingly positive, praising the commercial’s professional production, engaging storyline, and visual impact.
Team Collaboration and Relationship Building:
The partnership with Kinopicz strengthened Aqua Blocks’ network, establishing a foundation for future collaborations and showcasing a scalable approach to content creation.
5. Industry Perception and Positioning
Competitive Edge:
The commercial elevated Aqua Blocks' brand perception, positioning it as an innovative and professional leader in the market.
Industry peers have remarked on the commercial's quality, helping Aqua Blocks stand out from competitors.
Awards and Recognition Potential:
The commercial’s creative and production value positions it well for potential submissions to industry awards or marketing showcases, further enhancing the brand’s reputation.
Conclusion
The measurable outcomes of this project demonstrate that the Aqua Blocks commercial has not only achieved but surpassed its intended goals, driving measurable growth in brand visibility, sales, and audience engagement. This success is a testament to the creative and strategic excellence of Kinopicz and the enduring impact of their work.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Project Management Excellence
Kinopicz exhibited unparalleled excellence in project management throughout the Aqua Blocks commercial production. Their seamless coordination, clear communication, and ability to deliver beyond expectations set them apart as true professionals in the industry. Here’s how they exceeded every benchmark:
1. Timely Delivery
Flawless Scheduling: Every milestone was met with precision, from the initial planning phases to the final delivery of the commercial. Despite the complexity of coordinating a multi-location shoot (from New Hampshire to Ohio to Miami), the Kinopicz team ensured that all deliverables were completed on time or ahead of schedule.
Anticipating Deadlines: Not only did they stick to the agreed timeline, but they also factored in time for adjustments and reviews, ensuring Aqua Blocks had everything it needed without feeling rushed.
2. Responsiveness to Needs
Proactive Problem-Solving: The Kinopicz team anticipated challenges before they arose, offering solutions that went above and beyond expectations. Whether it was logistical concerns, last-minute adjustments, or creative input, they handled everything with grace and expertise.
Unparalleled Flexibility: From the very first call with Damian, Kinopicz showcased their ability to listen and adapt. As our needs evolved during the project, they responded with enthusiasm and agility, ensuring the final product truly reflected Aqua Blocks’ vision.
Going the Extra Mile: Frank and his team brought in additional creative shots and fresh ideas on the day of the shoot that elevated the entire project. Their commitment to delivering a superior product was evident in their attention to detail and willingness to exceed the scope.
3. Communication and Coordination
Clear and Transparent Updates: Regular updates and check-ins kept Aqua Blocks informed every step of the way, fostering trust and confidence in the process.
Multi-Team Coordination: The Kinopicz team managed every aspect of the shoot—from securing locations in Miami to organizing talent, equipment, and logistics—with remarkable efficiency. This seamless coordination across states was nothing short of impressive.
Collaborative Approach: They treated Aqua Blocks as a true partner, not just a client. Their openness to feedback and their ability to incorporate ideas ensured a final product that felt like a genuine collaboration.
4. Attention to Detail
End-to-End Excellence: From pre-production planning to on-site execution and post-production polish, every step was handled with precision.
Caring for the Vision: Kinopicz took the time to understand Aqua Blocks’ goals and vision, ensuring every detail aligned with our brand message.
Conclusion
Kinopicz’s project management was nothing short of exceptional. Their ability to meet every deadline, respond to changing needs, and deliver an extraordinary final product made this one of the smoothest, most professional experiences Aqua Blocks has ever had. Their dedication, creativity, and responsiveness are why this partnership was not just a success—it was a game-changer for Aqua Blocks.
What was your primary form of communication with Kinopicz American?
Email or Messaging App
What did you find most impressive or unique about this company?
What Impressed Us Most About Kinopicz
Kinopicz stands out as a company that is more than just a service provider—they are true creative partners who go above and beyond to deliver excellence. What impressed us the most was their unmatched combination of professionalism, creativity, and personal investment in the success of the project. Here’s what truly set them apart:
1. Visionary Creativity
The Kinopicz team didn’t just execute our vision—they elevated it. They came to the project with innovative ideas, unexpected extra shots, and fresh concepts that took the Aqua Blocks commercial to a whole new level.
They demonstrated a deep understanding of our brand, crafting visuals that perfectly conveyed our message while being both engaging and memorable.
2. Flawless Execution Across Complex Logistics
Coordinating a multi-state project from Ohio to Miami, while keeping everything on time and on budget, is no small feat. They handled every logistical detail with seamless precision, ensuring the shoot was stress-free and efficient.
Their ability to manage such a complex production with ease is a testament to their expertise and organizational prowess.
3. Dedication to Excellence
The team's passion for their craft shone through every step of the process. They were deeply invested in the success of the commercial, treating it as if it were their own project.
Their attention to detail, from pre-production to final edits, was second to none. They weren’t just satisfied with meeting expectations—they aimed to exceed them at every turn.
4. Exceptional Client Care
The level of personal care and attentiveness they showed was remarkable. From the initial call with Damian to Frank’s leadership on set, it was clear that the entire team genuinely cared about Aqua Blocks' success.
Their responsiveness, flexibility, and willingness to listen made us feel like we were in the best possible hands throughout the entire project.
5. Going Above and Beyond
What truly sets Kinopicz apart is their commitment to delivering more than promised. They didn’t just fulfill the agreed-upon deliverables—they brought a host of additional creative ideas and executed them flawlessly. This kind of dedication is rare and invaluable.
Conclusion
What makes Kinopicz unique is their ability to combine top-tier professionalism with a personal touch and creative brilliance. They don’t just deliver—they elevate, inspire, and make you feel like you’re their most important client. Partnering with Kinopicz wasn’t just a great decision—it was one of the best business decisions we’ve made.
Are there any areas for improvement or something Kinopicz American could have done differently?
Areas for Improvement
It's genuinely difficult to find areas where Kinopicz could have improved because their work was exceptional across the board. From the initial planning stages to post-production, they exceeded expectations at every turn. However, in the spirit of continuous improvement and constructive feedback, here are a couple of minor thoughts:
1. Expanded Post-Production Collaboration
While the final edits were delivered on time and looked incredible, it could be beneficial to have more opportunities for iterative collaboration during the post-production process. For example, a mid-point check-in or preview during editing could allow for even more alignment on creative preferences.
This is less about what they didn’t do and more about how they could further enhance the client experience for those who like to stay highly engaged in the editing phase.
2. Behind-the-Scenes Highlights
Given how impressive their team and process were during the shoot, it would have been a fun bonus to capture and share some behind-the-scenes footage for us to use in future promotions. Highlighting their work in action could have doubled as a marketing asset for both Aqua Blocks and Kinopicz.
Conclusion
That said, these are incredibly minor considerations and do not detract from the outstanding work that Kinopicz delivered. Their ability to consistently go above and beyond made it clear that they’re committed to excellence and always looking for ways to improve, which is a hallmark of a truly world-class team.
RATINGS
-
Quality
5.0Service & Deliverables
"Exceeded our expectations!"
-
Schedule
5.0On time / deadlines
"Never missed a deadline"
-
Cost
5.0Value / within estimates
"I am a firm believer in you get what you pay for. I could not be happier!"
-
Willing to Refer
5.0NPS
"Highly recommend if you are looking for a partner that delivers