King Fish + Partners

BACKGROUND

Please describe your company and position.

I am the President & CEO of Martin International Enclosures

Describe what your company does in a single sentence.

Martin Enclosures has been designing and manufacturing server racks, enclosures, power, and cooling solutions since 1998. We specialize in high-quality off-the-shelf, modified standard, and fully custom rack mount enclosures, server racks, and cabinets for a wide range of applications.

Data center and facilities managers with unique requirements trust Martin Enclosures to deliver nonstandard and custom equipment tailored to their specific needs. Unlike suppliers that only offer pre-made stock products, we design and build custom solutions—including racks, enclosures, power systems, and cooling units—to meet each customer’s exact specifications.

Our philosophy is rooted in continuous improvement, manufacturing excellence, and an unwavering commitment to customer satisfaction. We use only the highest quality materials and take pride in crafting every product that bears the Martin name.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire King Fish + Partners to accomplish?

• Redesign Martin Enclosure's website to to better reflect its capabilities, modernize its look, and support business growth.

SOLUTION

How did you find King Fish + Partners?

Online Search

Why did you select King Fish + Partners over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned
• graphic design

How many teammates from King Fish + Partners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Kingfish was in charge of creating and developing a brand new website for Martin Enclosures.  Their task was to give the website a modern look while giving Martin's customers access to necessary technical data.  

Key Deliverables:

1) Weekly status calls/reports
2) Create site map and wireframes (desktop and mobile)
3) Present design concepts (3) and final concept rendered into 6 page templates
4) Placed site content including text, imagery, icons (from existing site content)
5) Backend site development
6) Site review via staging link, edits, QA
7) Final site (transferred to client’s designated hosting environment) 
8) Content Management System (CMS) training session 
9) Google Analytics set-up & initial SEO optimization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased website traffic, brand perception, and improved conversion event tracking.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was top-notch.  Team was very organized and on top of all tasks.   Response time was extremely quick and all items were delivered on time or early. 

What was your primary form of communication with King Fish + Partners?

Virtual Meeting

What did you find most impressive or unique about this company?

Creative design and out of the box ideas were great from Kingfish.  All requests were thoroughly looked into not matter how challanging.  Multiple solutions were presented to all issues or concerns.  Use of Figma was greatly helpful as the customer. 

Are there any areas for improvement or something King Fish + Partners could have done differently?

No