Digital Marketing & Web Development for SaaS Technology Co
- Branding Marketing Strategy Web Design
- $200,000 to $999,999
- Jan. 2022 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"They consistently brought proactive ideas and maintained full commitment to achieving the best possible results."
- Information technology
- Canada
- 11-50 Employees
- Online Review
- Verified
Just Web Agency provides digital marketing and web development services for a SaaS technology company. The team's tasks include conducting a digital audit, creating a content strategy, and writing SEO content.
Just Web Agency has launched the client's website and landing pages, providing a solid digital foundation. The team has generated over 10,000 mentions in the first week and continues to grow the client's visibility. Just Web Agency has excellent project management and is highly responsive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am a Board Member at Xigem Technologies
Describe what your company does in a single sentence.
Xigem Technologies Corporation is a Canadian tech company that develops SaaS platforms enabling organizations to manage remote operations—such as work, learning, treatment, and customer engagement—through tools like a geo-targeted mobile app for customer acquisition and an AI-powered digital sales/marketing platform.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Just Web Agency to accomplish?
- Enhance the visibility, recognition, and perceived value of the brand among target audiences by establishing a consistent and compelling brand presence across all key digital touchpoints.
- Ensure all brand assets—including messaging, visuals, and tone—are unified, memorable, and aligned with core values.
- Leverage organic and paid channels to introduce the brand to new, relevant audiences.
- Produce high-value content, build social proof, and encourage community interaction to deepen connection with the brand.
- Support and maintain digital activities of the Corporation
SOLUTION
How did you find Just Web Agency?
- Referral
- CONTEST
Why did you select Just Web Agency over others?
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Company values aligned
- All things digital managed by one team
How many teammates from Just Web Agency were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Establish Foundational Digital Presence:
- Conduct a comprehensive audit of Xigem Technologies’ current online footprint, including website, social platforms, search visibility, listings, and digital assets.
- Identify areas of improvement and develop a phased plan to strengthen the foundation of Xigem’s digital presence.
- Create or optimize essential digital profiles such as Google Business Profile, LinkedIn Company Page, and relevant industry directories.
Logo Design & Brand Identity Development:
- Review existing brand identity and assess its alignment with Xigem Technologies’ mission, vision, and evolving market direction.
- Conceptualize and design updated logo variations, including full-color, monochrome, and icon-based formats.
- Create a refined visual identity system incorporating color palette, typography sets, iconography, and graphic elements.
- Develop a comprehensive brand style guide to ensure consistent branding across all marketing materials and communication channels.
Brand Website Design & Development:
- Perform an in-depth analysis of the existing website structure, usability, and content relevance.
- Design a modern, responsive website that reflects the updated brand identity and clearly communicates Xigem Technologies’ solutions, products, and value propositions.
Develop new website layouts, page designs, UI components, and visual assets aligned with the brand’s strategic goals. - Implement essential SEO best practices, including metadata optimization, keyword integration, and technical improvements for faster performance and better indexing.
Integrate lead generation tools, clear calls-to-action, and optimized user journeys to improve engagement and conversion potential. - Conduct testing, QA, and deployment to ensure a seamless website launch.
Messaging Framework & Brand Positioning:
- Review and refine Xigem’s core messaging, including mission statement, audience-specific value propositions, and key product narratives.
- Develop messaging pillars that articulate Xigem Technologies’ expertise in SaaS, AI-driven solutions, and remote operations management.
- Establish brand voice and tone guidelines for consistent communication across all digital and offline channels.
Content Strategy & Production:
- Create a comprehensive content plan aimed at building awareness, educating audiences, and positioning the brand as an industry leader.
- Produce high-impact content including blog articles, product descriptions, case studies, infographics, and thought-leadership pieces.
- Align all content with SEO strategy and brand messaging to boost organic visibility and authority.
Social Media Development & Growth:
- Optimize existing social media profiles and develop new ones where necessary.
- Design branded social templates and implement a cohesive visual and messaging style across channels.
- Develop a publishing calendar focused on industry insights, product highlights, company milestones, and educational content.
- Implement audience engagement strategies to increase followers, interactions, and brand recognition.
Outreach, PR & Partnership Visibility:
- Identify opportunities for press releases, media coverage, interviews, and industry features to extend brand reach.
- Support strategic partnerships and collaborations with complementary organizations and platforms.
Analytics, Reporting & Continuous Optimization:
- Monitor performance across website traffic, SEO ranking, engagement metrics, and brand visibility indicators.
- Provide ongoing reports with insights, performance analysis, and recommended actions.
- Continuously refine strategies to ensure steady growth in brand awareness and digital impact.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Just Web Agency’s team integrated seamlessly into our workflow, enabling efficient collaboration and rapid execution. The new corporate website and supporting landing pages were fully developed and launched within 2–3 months, providing a strong digital foundation for upcoming marketing initiatives. Following launch, the campaigns generated significant traction—achieving over 10,000 mentions within the first week, with visibility continuing to grow steadily. PR and investor-relations communications were successfully established across multiple marketing channels, enhancing corporate exposure and credibility. Additionally, investor engagement was strengthened through ongoing digital updates, news distributions, and structured communication efforts that improved transparency and support for the corporation’s market positioning.
Growth in social media followers and engagement
Website traffic and returning visitor rate
Increased brand recall and recognition
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Just Web Agency demonstrated strong and reliable project management throughout the engagement. They are highly responsive to our needs, adapting quickly to feedback, accommodating adjustments, and proactively offering solutions to improve outcomes.
What was your primary form of communication with Just Web Agency?
- In-Person Meeting
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What impressed us most about Just Web Agency was their exceptional communication and ability to integrate seamlessly with our team. They consistently brought proactive ideas and maintained full commitment to achieving the best possible results. Their reliability, attention to detail, and results-driven approach truly set them apart.
Are there any areas for improvement or something Just Web Agency could have done differently?
More detailed progress checkpoints could further streamline alignment and help anticipate adjustments earlier in the process. However, this point are minor compared to the strong results delivered and do not detract from the overall quality of their work.
RATINGS
-
Quality
5.0Service & Deliverables
"Highest standards!"
-
Schedule
5.0On time / deadlines
"Always on top of any request within an hour!"
-
Cost
5.0Value / within estimates
"Can't find anything close!"
-
Willing to Refer
5.0NPS
"Recommend them all the time!
