Journeyman - video production & video marketing

BACKGROUND

Please describe your company and position.

I am the Communications Specialist of CLIMAtlantic

Describe what your company does in a single sentence.

Free climate services organization helping Atlantic Canadians become resilient to the risks caused our changing climate.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Journeyman - video production & video marketing to accomplish?

• Create a video that promotes the organization and explains climate adaptation

SOLUTION

How did you find Journeyman - video production & video marketing?

Referral

Why did you select Journeyman - video production & video marketing over others?

• Close to my geographic location
• Pricing fit our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

Journeyman produced an animated promotional video for CLIMAtlantic. In the process, they provided the following:

- Project management
- Discussion around strategy and goals for animation content
- Research & creative development
- Styleboard, storyboard, animation, voiceover, music, editing
- Reviews & changes/edits
- Delivery of final videos in French and English, including a short cut for social media. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Positive feedback from stakeholders
• Video views, interactions, watch time
• Link clicks from video caption

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Journeyman was great at meeting due dates and keeping the project running on time. They were clear on project milestones, transparent about what they needed from our team to keep things moving, and realistic about timelines.

What was your primary form of communication with Journeyman - video production & video marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I really appreciated Journeyman's attention to our company's identity, mission, and vision. They did everything they could to create a product that not only aligns but also helps us move toward our goals. 

Are there any areas for improvement or something Journeyman - video production & video marketing could have done differently?

Not that I can think of. 

BACKGROUND

Please describe your company and position.

I am the Physician and Associate Professor of University of Kansas School of Medicine-Wichita

Describe what your company does in a single sentence.

I’m a physician and educator at the University of Kansas School of Medicine-Wichita, where I direct the Proximal Health Innovation and Research Initiatve; our group explores the ways that health is co-generated through human interactions; we call this “Proximal Health” — health that arises through human connections, and flows from and among from the people and environments closest to us.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Journeyman - video production & video marketing to accomplish?

• Produce a documentary film

SOLUTION

How did you find Journeyman - video production & video marketing?

Online Search

Why did you select Journeyman - video production & video marketing over others?

Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to collaborate with Journeyman Films to produce an update to a documentary film that had been created by Journeyman 13 years earlier, about a young girl named Donna growing up amid social and structural health challenges. The original film has become a key teaching resource for us. We hoped to revisit Donna’s story to see how her life has progressed through the years — and hopefully to bring the ideas of proximal health to life through Donna’s ongoing life experiences.

We had followed the original film for years — it was created by Mathew and Journeyman Film Company, and it had been incredibly impactful in our teaching. We reached out directly to Mathew to ask if an update might be possible.

The scope of work included researching and developing a follow-up film centered on Donna’s life in the years since the original story.The follow up story involved sensitive subject material — including family trauma, personal trauma, and social stressors — and required time, trust, and emotional sensitivity. Mathew led a creative process of interviewing, filming, editing, and narrative construction for the film, while inviting us into regular creative discussions. The final deliverable was a 12-minute documentary film, publicly available online, that we use for teaching, research, and advocacy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The film has been used in our classrooms and the response from students has been powerful — emotional engagement, deep questions, and nuanced reflection. There’s a sense of insight and continuity from Donna’s story that has helped to humanize the abstract ideas we teach. Learners don’t just learn about the idea of proximal health — they experience it emotionally through the film. They feel it – the film brings the ideas to life for them. That’s success to us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mathew’s process is thoughtful and intentional, especially important for a project of this sensitivity. He was responsive to timelines, communicated very well, and was deeply respectful of the content and the people involved. He was notably responsive to our ideas and feedback.

Our production team was located throughout the US and Canada. Most of our collaboration took place through regular Zoom meetings, along with follow-up emails and occasional phone calls. Despite being geographically diverse, we felt closely connected throughout the process.

What was your primary form of communication with Journeyman - video production & video marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was Mathew’s ability to take a complex, layered idea – proximal health –and give it emotional resonance through storytelling. He brought heart, clarity, and humanity to a subject that is often explored in abstract ways. His care for Donna and his care for us, the integrity with which he approached the project, and his collaborative spirit were exceptional.

Are there any areas for improvement or something Journeyman - video production & video marketing could have done differently?

This was a unique project with emotional complexity and high expectations. Journeyman - video production & video marketing exceeded our hopes in every way. We knew that telling this story would take time, and we allowed for that creative emergence — in a project like this, we knew time would be required. Mathew and Journeyman Film Company were remarkable to work with.

BACKGROUND

Please describe your company and position.

I am a developer at Membertou First Nation

Describe what your company does in a single sentence.

Membertou is an urban and progressive Mi’kmaq community located on Unama’ki – Cape Breton Island. 

With a strong focus on community growth through economic development, the spirit of Membertou is driven by its close-knit and vibrant people.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Journeyman - video production and video marketing to accomplish?

• video storytelling

SOLUTION

How did you find Journeyman - video production and video marketing?

• Online Search
• Other

Why did you select Journeyman - video production and video marketing over others?

• Close to my geographic location
• Company values aligned
• Storytelling through video production

Describe the scope of work in detail. Please include a summary of key deliverables.

• Storytelling. 
• Cultural educational accuracy. 
• Willingness to learn. 
• Understand our intended audience. 
• A video told in the form of a story, including all of the above-mentioned. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Journeyman provided us with the ability through video production to share the "The story of Membertou’s Reconciliation" with the world and younger generations to come. The main deliverable was their ability to tell our story through means of video storytelling. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All project scope requirements and milestones reflected a positive outcome. 

What was your primary form of communication with Journeyman - video production and video marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to tell our story through means of video storytelling. We asked for a video. They provided an experience. As a Mi'kmaq First Nation located in Nova Scotia, Membertou has always valued the power of storytelling as a way to preserve our history and culture. Nearly a decade ago, we partnered with Journeyman to create a video that would serve as an enduring tool for cultural education and awareness. The video they produced has since become a cornerstone for our Mi'kmaq Medicine Walk, community bus tours, and educational presentations, allowing us to share the powerful story of the King’s Road Reserve Relocation.

What truly sets Journeyman apart is their ability to not only capture the essence of our story, but to infuse it with a deep respect for our heritage. The team at Journeyman took great care in ensuring that the narrative of our people, their forced relocation over a century ago, and our resilience as a community, was told in a way that honours our traditions.The final result was a video that isn’t just a product — it’s a legacy. One that we proudly share at conferences and on educational platforms to educate the world about our history. Thanks to Journeyman, we have a powerful storytelling tool that will be passed down for generations to come.We are grateful for their dedication and thoughtful approach, and we would highly recommend their services to anyone looking to bring their story to life in a meaningful way.The Journey On… The story of Membertou’s Reconciliation.

Are there any areas for improvement or something Journeyman - video production and video marketing could have done differently?

Not applicable. 

BACKGROUND

Please describe your company and position.

I am the Communications Manager of an international company.

Describe what your company does in a single sentence.

International Company. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Journeyman - video production and video marketing to accomplish?

• Inspire internal audience to adoption

SOLUTION

How did you find Journeyman - video production and video marketing?

Recommendation

Why did you select Journeyman - video production and video marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Responsible for story mining from a few options

Pitching the best option for filming

Filming, editing and delivering a final film for internal distribution. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

10,000 views internall/23,000 views externally 

72 video likes 

143 post likes 

Shared in 6 different internal channels 

75 comments 

__PRESENT

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Efficient and responsive project management. 

The film was delivered on time and they were always responsive. 

What was your primary form of communication with Journeyman - video production and video marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

As a communications professional at a large corporation, you are often asked to help solve problems in the business through creative communications and content.  I was approached about a particular problem, and I was convinced that a film had the ability to help fix the issue.  Many looked at me with skepticism and other communications professionals were not convinced.  But, I just knew that the right storyteller would understand my vision and be able to bring to bring it to life.  

Mathew was like a gift from the heavens.  He was the storyteller I needed, and he absolutely knocked it out of the park.  If you are looking to tell a human story that will captivate and motivate your audience, look no further than Mathew and Journeyman.  

Here are just a few quotes from people who watched the film: 

“This is the single, best piece of content/storytelling that I have seen since I’ve been at this company.” 

“This felt like something I would see on Netflix or CBS. It didn’t feel corporate.”

“I can’t believe I watched every minute of it and wanted more.”

“Love the honesty of your story.  Sometimes these videos have a tendency to gloss over the hard parts/difficult times and make it seem like it all came together seamlessly.” 

We turned to Journeyman when we had a difficult ask. I couldn't be more impressed with the work we did together. 

Are there any areas for improvement or something Journeyman - video production and video marketing could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Senior Communications Advisor of PVSC

Describe what your company does in a single sentence.

Property Valuation Services Corporation (PVSC) is an independent, municipally funded, not-for-profit organization that provides property assessment services and information to Nova Scotia’s municipalities and property owners.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Journeyman - video production and video marketing to accomplish?

• What we do. Build trust.
• Why CAP exists, what it does, how to see it on your assessment notice.

SOLUTION

How did you find Journeyman - video production and video marketing?

• Online Search
• Referral

Why did you select Journeyman - video production and video marketing over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Journeyman - video production and video marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ourneyman will undertake to provide the following Services as discussed:

• Project management
• Research & creative development
• Style board, Storyboard, Animation, voiceover, music
• Editing, including up to two rounds of client reviews & changes/edits
• Delivery of final videos 1 x 30 seconds & 1 x 60 seconds (formats TBD)

One video will help communicate who the PVSC is and what you do, and the second will help explain the Capped Assessment Program (CAP) program.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Video #1 Goal: Educate/build understanding why CAP exists and what it does. We want property owners to look at their assessment and understand the difference between assessed value, taxable assessed value and the role CAP plays.  

Video #2 Goal: Build trust in our expertise and product.  Explain who we are/designation/expertise of employees.

The final videos accomplish these goals, as well as meeting our tight deadline (fall/winter 2024) and budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mathew was a consumate professional - organized, friendly, received and applied feedback, and outlined clear expectations and timelines for all parties. The delivery schedule was adhered to  Mathew's openness to working on the script details more diligently up front helped ensure a smooth process to completing the final products.

What was your primary form of communication with Journeyman - video production and video marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

The one-on-one relationship and interactions with the team helped personalize and centralize our project. His insights, feedback and edits were helpful, and he was engaged and ready to act on our feedback.

Are there any areas for improvement or something Journeyman - video production and video marketing could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Director, Marketing Communications and Strategic Initiatives of Halifax Partnership

Describe what your company does in a single sentence.

Halifax Partnership is Halifax, Nova Scotia's private-public economic development organization, which is committed to attracting, growing and retaining business, talent and investment. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Journeyman - video production and video marketing to accomplish?

Position Halifax, Nova Scotia as a global leader in marine technology, talent and business.

SOLUTION

How did you find Journeyman - video production and video marketing?

Organizational partner

Why did you select Journeyman - video production and video marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Creative vision and storytelling

How many teammates from Journeyman - video production and video marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop a suite of videos positioning Halifax, Nova Scotia as a global leader in marine science, technology, talent and business. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Journeyman produced a series of videos highlighting the various strengths of Nova Scotia's ocean economy. These videos were used by several economic development, post-secondary, and industry partners to attract new ocean sector businesses and investments to our city and province. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Journeyman was an excellent partner who went above and beyond to anticipate and respond to our needs on this project and deliver a high-quality video series. 

What was your primary form of communication with Journeyman - video production and video marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Journeyman excels at storytelling and producing content that speaks to the hearts and minds of audiences. 

Are there any areas for improvement or something Journeyman - video production and video marketing could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the President of Premium Seafoods Ltd

Describe what your company does in a single sentence.

Premium Seafooods is an integrated seafood producer located on Cape Breton Island,
Nova Scotia, employing over 200 fulltime and seasonal employees, buying, processing
and marketing seafood to the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Journeyman - video production and video marketing to accomplish?

• Corporate Video

SOLUTION

How did you find Journeyman - video production and video marketing?

Referral

Why did you select Journeyman - video production and video marketing over others?

Referred to me

How many teammates from Journeyman - video production and video marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

It is with great pleasure that I can recommend Mathew Welsh and Journeyman Film Company. Premium Seafoods Group hired Mathew and Journeyman to create a corporate video. The company undertook a rebranding initiative that included the creation of a company video. The video was to be the first our company has ever had and we demanded a high standard; a standard Mathew and Journeyman met without question. Creating a video/film is part science and part art. From reviewing their previous work, we felt confident Journeyman would create an excellent video in terms of the cinematography. The unknown was the art of creating the story that captured the essence of who the company is and what we have to offer. Trying to pull all the pieces together, from functions and processes of what we do; relationships with suppliers; importance of community; what we believe in; and who our employees and owners really are was a daunting task. However, Mathew was a consummate professional and skilled filmmaker in bringing all of the pieces together to create a compelling and interesting story that did just that. Mathew's commitment to the project was always evident. Whether it was the dawn to dusk film shoots or countless hours of footage to get it just right, I knew we were going to get a quality video. In choosing Journeyman, we realized we would be spending a lot more than what we had originally budgeted for. Our decision to make the greater investment to hire Journeyman came with some nervousness as well as an increased expectation in the quality of video we would receive. The saying "you get what you pay for" held true. We now have a video that is exactly what we had hoped it would be. One that that does a great job of presenting who we are and what we do and is something that the entire company, from the employees to the owners, is proud of. For that reason I do not hesitate in recommending Mathew and Journeyman Film.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A lot of positive feedback from the industry

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time 

What was your primary form of communication with Journeyman - video production and video marketing?

In-Person Meeting

What did you find most impressive or unique about this company?

Their professionalism and work ethic were impressive.

Are there any areas for improvement or something Journeyman - video production and video marketing could have done differently?

None that I can think of 

BACKGROUND

Please describe your company and position.

I am the Sustainability Consultant of SKC Consulting

Describe what your company does in a single sentence.

SKC focuses on climate change, the environment, clean energy, and inclusive sustainable development. We concentrate on essential people and organizational skills (sometimes called ‘soft skills’) including: 

Design Thinking, Strategic Planning / Reassessment
Stakeholder / Rightsholder Engagement
Strategic Communications, Storytelling for Impact
Climate Communications & Comms Training

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Journeyman - video production and video marketing to accomplish?

• Video storytelling on energy efficiency

SOLUTION

How did you find Journeyman - video production and video marketing?

Referral

Why did you select Journeyman - video production and video marketing over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Journeyman - video production and video marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A video on an energy efficiency program for low-income citizens. Journeyman did scripting, shooting, editing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Highly rated video that was used in marketing and education for many years. Brought in new clients and built the brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent communications, excellent service. Delivered on all accounts.

What was your primary form of communication with Journeyman - video production and video marketing?

In-Person Meeting

What did you find most impressive or unique about this company?

It may be a cliché, but it’s true -- people are hardwired to understand our world through emotions and stories, not just facts. Rational, scientific data often loses against a compelling, emotional story that speaks to people’s core values.

But that story needs to be well crafted, well told, and get into the hearts, minds, and if need be, wallets, of your core audiences.

Journeyman Films has been my go-to video storyteller on work in both community development and clean energy. Professional, creative, thorough – they won’t let you do the hackneyed and over-done. They respectfully push you to tell the most impactful story you can. And I believe asking the right questions is as important as the answers, so I appreciate Journeyman’s process and approach. -

Are there any areas for improvement or something Journeyman - video production and video marketing could have done differently?

Nothing comes to mind. They were really solid and responsive.

BACKGROUND

Please describe your company and position.

 I am the Corporate & Internal Communications Advisor of an energy company 

Describe what your company does in a single sentence.

Help meet the world's energy needs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Journeyman - video production and video marketing to accomplish?

• Highlight our company's commitment to diversity, equity and inclusion

SOLUTION

How did you find Journeyman - video production and video marketing?

Previous client

Why did you select Journeyman - video production and video marketing over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

To deliver a video for use internally and externally that demonstrates a corporate committment to diversity, equity and inclusion by highlighting an Indigenous art installation at an operating site. The project involved story mining, lengthy interviews and unique film perspectives to tell a story of Indigenous cultural celebration. Deliverables included several different cuts of the same video for use on various communications channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Final products garnered significant positive social media engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 Journeyman is quick and responsive, always ensuring open and timely communication and willing to go over and above expectations.

What was your primary form of communication with Journeyman - video production and video marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Beyond technical skills, Journeyman is able to serve as true thought partner, helping identify powerful storytelling opportunities and drawing out human elements for more engaging and relatable content.

With regards to a recent project, Journeyman has demonstrated sensitivity and respect for Indigenous culture and history, ensuring that all content was handled with care and authenticity. They have been equally committed to preserving our brand’s visual identity and message alignment.

Are there any areas for improvement or something Journeyman - video production and video marketing could have done differently?

None