Iterate

BACKGROUND

Please describe your company and position.

I am the Chief Product Officer of Sharge

Describe what your company does in a single sentence.

SHARGE Management Co., Ltd. is Thailand's leading electric vehicle (EV) charging solutions provider, established in 2019 as a pioneering force in the country's sustainable transportation revolution. Operating under the brand "ReverSharger" for public charging services, SHARGE has positioned itself as the premier EV operator in Thailand, dedicated to building a comprehensive charging ecosystem that connects drivers to every station in their network.

• Market Position & Achievements
  Infrastructure Milestones
  1,000+ Charging Points installed across Thailand
  50+ Premium Locations in Bangkok CBD including Central Embassy, Central Chidlom, BITEC Bangna, True Digital Park
  4.8-Star Rating with over 17,000 reviews on App Store
  Target: 213 stations operational by 2025
• Financial Performance
  2023 Revenue: 300+ million baht (6x growth from 56 million baht in 2022),
  2025 Revenue Target: 1,200 million baht
• Social Contribution
  serving more than 300k Ev driver throughout contry wide with 40% active users  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Iterate to accomplish?

• Building great products and solutions that scale
• Being a consultant for technology adoption

SOLUTION

How did you find Iterate?

Referral

Why did you select Iterate over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Iterate were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

EV Charging Platform - Scope of Work

• 1. Project Planning & Architecture
  Requirements analysis and competitive research
  System architecture design (microservices, security, integrations)
  Database and API architecture planning
• 2. Backend Development
  User management and authentication system
  Charging session management (start/stop/monitoring)
  Payment processing and billing engine
  Charging station inventory and status management
  Real-time notifications and alerts
  Third-party integrations (hardware, payments, maps)
• 3. Frontend Development
  Mobile Apps: Native iOS and Android applications
  Web Platform: Responsive web application
  Admin Dashboard: Management interface for operations
  Key features: station finder, charging control, account management
• 4. Infrastructure & DevOps
  Cloud infrastructure setup (AWS)
  CI/CD pipeline implementation
  Monitoring, logging, and security implementation
  Backup and disaster recovery systems
• 5. Testing & Quality Assurance
  Unit, integration, and performance testing
  User acceptance testing
  Security and penetration testing
• 6. Deployment & Launch
  Production deployment and data migration
  User training and soft launch
  Go-live support
  Key Deliverables Summary
• Core Platform
  Complete EV charging management system (start/stop charging functionality)
  User management and payment processing system
  Real-time charging session monitoring and notifications
• Applications
  iOS mobile app (App Store ready)
  Android mobile app (Google Play ready)
  Responsive web application
  Admin dashboard for operations management
• Technical Assets
  Full source code ownership (backend, frontend, mobile)
  Production-ready cloud infrastructure
  Database with migrated legacy data
  API documentation and integration guides
• Business Tools
  Reporting and analytics system
  Customer support tools
  Operations management dashboard
  User training materials and documentation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The EV charging platform project successfully transitioned from an outdated legacy system to a market-competitive solution, achieving strong user adoption with 95%+ charging session success rates and 99.9% platform uptime. The launch demonstrated measurable business impact through increased monthly active users, higher station utilization rates, and improved revenue generation. Most importantly, the custom-built architecture established scalability foundations that support 10x current user load and rapid geographic expansion, positioning the company for sustained market leadership. The platform's modern technology stack reduced operational costs while enabling faster feature development, creating a sustainable competitive advantage in the growing EV charging market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Iterate demonstrated professional project management with reliable delivery, good planning practices, and responsive communication that met business expectations and supported successful project completion

Project Management Performance
Delivery Excellence
The development team consistently delivered all project milestones on time as promised, demonstrating strong commitment to agreed timelines. Their reliable delivery schedule allowed for predictable planning and budget management throughout the project lifecycle.

Project Planning & Organization
Iterate maintained good project planning practices with clear milestone definitions, realistic timeline estimates, and proactive communication about progress. Their structured approach provided visibility into development stages and helped identify potential issues before they became blockers.

Responsiveness & Communication
The team showed strong responsiveness to business needs and requirements changes. They maintained regular follow-up communications, provided timely updates on project status, and were accessible for questions and clarifications throughout the development process.

Reliability & Trust
Their track record of meeting commitments built confidence in the partnership. The consistent on-time delivery created a reliable working relationship that supported smooth project execution and stakeholder confidence.

What was your primary form of communication with Iterate?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Most Impressive Company Qualities
Product-First Development Philosophy
What stood out most was their genuine product-first approach to development. Rather than simply building to specifications, they focused on creating a solution that would actually succeed in the market and serve users effectively. This mindset showed they understood the bigger picture beyond just code delivery.

Cost & Time Efficiency Balance
The company demonstrated exceptional ability to optimize both cost and timeline without compromising quality. They found smart ways to deliver maximum value within budget constraints while maintaining aggressive timelines - a rare combination in custom development projects.

Continuous Service Improvement
Perhaps most impressive was their commitment to ongoing service enhancement driven by goodwill rather than contractual obligations. They proactively identified opportunities to improve their processes, communication, and deliverables throughout the project, showing genuine investment in client success.

Holistic Business Understanding
Their approach went beyond technical execution to understanding the business impact and market positioning goals. This comprehensive perspective enabled them to make development decisions that supported long-term business objectives, not just immediate technical requirements.

Are there any areas for improvement or something Iterate could have done differently?

The main area for improvement is tracking and documentation of service enhancements. While their continuous improvement efforts are valuable, the frequent updates sometimes made it difficult to maintain clear records of what changes were implemented and when.

BACKGROUND

Please describe your company and position.

I am the CEO of Valinity

Describe what your company does in a single sentence.

Valinity is a patent-pending ERC20 DeFi ecosystem that is continuously acquiring the world’s strongest tokenized assets WBTC, ETH, PAXG to back and enhance its native token, VY. The world’s first completely decentralized fund manager ! Newly acquired assets along with interest from loans and transaction fees steadily increase the asset‑to‑VY ratio, allowing VY not only to leverage the performance of the underlying assets but also outperform them.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Iterate to accomplish?

• design
• develop

SOLUTION

How did you find Iterate?

• Online Search
• Referral

Why did you select Iterate over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Iterate were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Iterate has been an exceptional partner in bringing Valinity to life. From our very first conversations, they embraced a “less-is-more” philosophy that kept our product focused, intuitive, and scalable. Their expertise spans the full stack: they architected and implemented our smart contracts with rigor and security best practices, built out a rock-solid back end, and crafted a clean, user-friendly front end and mobile experience.

Beyond core development, Iterate’s team has been incredibly responsive quickly diagnosing and resolving bugs, refining UX flows, and offering proactive suggestions at every turn. They’ve demonstrated not only technical mastery but also genuine ownership of our vision. Thanks to Iterate’s thoughtful guidance and handson support, we launched Valinity , confident that the product is both robust and elegant. I couldn’t recommend them more highly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project has truly stood the test of time, delivering a consistently smooth and reliable user experience from day one. The application’s interface flows effortlessly, smart contracts execute flawlessly, and we’ve encountered no security concerns throughout its operation. Overall, the solution feels polished and robust, inspiring confidence in both its stability and long-term viability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been great milestones were consistently met , and deliverables arrived . The team demonstrated a deep commitment to our priorities, proactively adjusting their workflow to address emerging needs and promptly incorporating our feedback. Their clear communication, transparent progress updates, and flexible approach ensured that our objectives were always alignedresulting in a seamless collaboration and timely, high-quality outcomes.

What was your primary form of communication with Iterate?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Iterate was their genuine dedication to our success they didn’t treat us like just another client, but like true partners. From the very start, they invested time to understand our vision, anticipated our needs before we even voiced them, and consistently went the extra mile to ensure every detail reflected our goals. That level of personal care and ownership made us feel truly heard and valued throughout the entire project.

Are there any areas for improvement or something Iterate could have done differently?

Honestly, there’s nothing significant I would change Iterate has consistently exceeded our expectations in every aspect of the engagement. I’m extremely happy with their work and collaboration, and I look forward to continuing our partnership on future phases of the project. 

BACKGROUND

Please describe your company and position.

I am the SVP Content / CEO of IZEA & Ebyline

Describe what your company does in a single sentence.

IZEA Worldwide, Inc. is a marketing technology company founded in 2006 and headquartered in Orlando, Florida. As a pioneer in the Creator Economy, IZEA provides software and professional services that connect brands with social influencers and content creators, ranging from bloggers and social media personalities to celebrities and journalists.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Iterate to accomplish?

• Integration of SaaS Creator Marketplace into IZEA's Tech Stack
• Build a smooth SaaS operating system for content buyers & sellers

SOLUTION

How did you find Iterate?

• Online Search
• Referral

Why did you select Iterate over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

The key deliverables for integrating Ebyline’s legacy platform with IZEA’s Creator Marketplace include:
Integration Plan: A detailed roadmap outlining phases, timelines, and milestones for merging Ebyline’s platform with IZEAx, based on stakeholder requirements and gap analysis.
Unified Backend System: A consolidated backend infrastructure with aligned databases, APIs, and server-side logic to support both journalism-grade content creation and influencer marketing workflows.
Data Migration: Complete migration of Ebyline’s 12,000+ creator profiles and content data into IZEA’s network, ensuring data integrity and compatibility with IZEA’s 250,000+ influencer database.
Integrated Feature Set: A combined platform featuring Ebyline’s content creation tools (e.g., project briefs, freelancer search, editorial support) and IZEA’s influencer marketing capabilities (e.g., campaign management, social amplification, analytics).
Enhanced APIs: Robust APIs enabling seamless data exchange for creator profiles, content assets, payment processing, and tax-compliant transactions (e.g., 1099 generation).
Unified User Experience: A cohesive interface for brands, publishers, and creators to access both content creation and social distribution tools, improving workflow efficiency and scalability.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Progress Points that Unlocked Full Scope of Project:
Data Migration Progress: Migrated 30% of Ebyline’s 12,000+ creator profiles (approximately 3,600 profiles) into IZEA’s database. Data integrity checks confirmed 98% accuracy, with minor issues in mapping journalistic credentials now resolved. 
Payment System Integration: Integrated Ebyline’s tax-compliant payment system (including 1099 generation) with IZEA’s transaction processing module. Initial tests processed 50 sample transactions without errors.
API Development: Initiated development of new APIs to enable data exchange between platforms. Successfully tested endpoints for creator profile syncing and payment processing, achieving 90% functionality in sandbox testing. 
Success of Project at Completion:

Expanded Creator Network: The integration combined Ebyline’s 12,000+ vetted content creators (journalists, writers, photographers, and videographers across 73 countries) with IZEA’s 250,000+ influencers, creating a unified network of over 260,000 creators. This significantly broadened the talent pool available to brands and publishers.

Enhanced Service Offerings: The integration enabled IZEA to offer a new revenue stream by matching journalism-level content creators with brands for blog posts, photos, videos, and infographics, independent of social media distribution. This expanded service scope was evidenced by Ebyline’s existing management of over 200,000 content projects for clients like Microsoft, Levi’s, and Allstate, now accessible within IZEA’s platform.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timeliness and Responsiveness:
The project was completed on schedule, meeting all major milestones, including backend unification, data migration, and feature rollout. Iterate's project management team responded proactively to stakeholder needs, incorporating feedback from clients and creators through iterative testing and regular syncs. The involvement of Ebyline’s co-founders ensured alignment with original platform capabilities, while Iterate’s leadership team addressed technical challenges, such as legacy code refactoring, promptly.
The integration of Ebyline’s platform into IZEA’s Creator Marketplace was a resounding success, delivering a unified, scalable solution that enhanced IZEA’s market position in the Creator Economy. The project not only expanded IZEA’s creator network and service offerings but also drove significant revenue growth and operational efficiency, solidifying its reputation as a leader in influencer marketing and content creation.

What was your primary form of communication with Iterate?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team demonstrated exceptional skill in handling Ebyline’s legacy codebase, including its patent-pending technology, while integrating it with IZEAx’s modern cloud-based infrastructure.
We can't say enough good things about working with Lance and the Iterate team. Iterate's developers were instrumental in the IZEA-Ebyline integration, delivering a unified platform that transformed IZEA’s capabilities in the Creator Economy. Their impressive qualities—agile expertise, technical versatility, scalability focus, client collaboration, and innovative problem-solving—set them apart as a unique and high-performing team. By blending technical excellence with a client-first approach, Iterate ensured the project’s success, driving operational efficiency, user satisfaction, and significant revenue growth for IZEA

Are there any areas for improvement or something Iterate could have done differently?

No, They were great ! 

BACKGROUND

Please describe your company and position.

I am the Owner of Lunatech

Describe what your company does in a single sentence.

Software Development 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Iterate to accomplish?

• Build Decentralized ticketing app
• Build custom smart contracts
• Interact with smart contracts and ethereum wallets

SOLUTION

How did you find Iterate?

Referral

Why did you select Iterate over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Iterate were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Blocktix is a trustless, decentralized platform for ticket sales and event promotion

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They built a SOW document, created 4 different tranches and delivered the all at the end of the 4th SOW period 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were excellent 

What was your primary form of communication with Iterate?

Virtual Meeting

What did you find most impressive or unique about this company?

Very awesome people, very clever, they were down to earth and eager to work.

Are there any areas for improvement or something Iterate could have done differently?

Nope, they do it well