SMM Services for Beauty Company
- Social Media Marketing
- $10,000 to $49,999
- June 2025 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Working with Intactdia feels like working with colleagues who are invested in our success."
- Manufacturing
- Miami, Florida
- 5,001-10,000 Employees
- Online Review
- Verified
Intactdia provides social media marketing services for a beauty company. The team creates strategies, manages communities, produces content, and tracks performance.
Intactdia has successfully helped the client achieve significant improvements in social media engagement, visibility, and brand interaction. The team is highly responsive, proactive, and organized. Moreover, their strategic approach and cultural sensitivity have been key to the project's success.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Global CMO & Brand President of Wella Company
Describe what your company does in a single sentence.
Wella Company is an innovative global beauty leader with a portfolio of iconic hair, nails, and beauty tech brands for industry professionals and consumers.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Intactdia to accomplish?
- When we engaged Intactdia, we were at a pivotal moment in our social media journey. As a global beauty leader with a diverse portfolio of professional and consumer brands, our challenge was not a lack of content or ambition, but alignment, consistency, and impact across platforms.
- Our primary goals were to strengthen our brand storytelling on social media, elevate engagement with professional stylists and beauty enthusiasts, and create a more cohesive digital voice that reflected Wella’s legacy of innovation while remaining culturally relevant and trend-forward. We also wanted to translate complex product innovation—science-backed formulations, patented technologies, and professional-grade performance—into content that felt accessible, inspiring, and emotionally resonant.
- Another important objective was to support key brand moments such as product launches, seasonal campaigns, and education-driven initiatives for salon professionals, while maintaining always-on content that nurtured community and conversation. We needed a partner who could think both strategically and creatively, and who understood the nuance of global beauty audiences without losing the human touch.
SOLUTION
How did you find Intactdia?
Online Search
Why did you select Intactdia over others?
- Great culture fit
- Good value for cost
- Company values aligned
How many teammates from Intactdia were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Intactdia provided end-to-end social media marketing support, functioning as an extension of our internal brand and marketing teams. Their scope of work went far beyond basic content posting and included strategic planning, creative execution, community engagement, and performance tracking.
Key deliverables included:
- A comprehensive social media strategy aligned with Wella’s brand vision, values, and business priorities
- Monthly and campaign-specific content calendars tailored to different platforms and audiences
- Creative direction and production support for posts, including copywriting, visual concepts, and storytelling frameworks
- Ongoing community management, including responding to comments, engaging with creators, and nurturing professional conversations
- Campaign support for major launches, brand moments, and education-focused initiatives
- Regular performance reports with insights, learnings, and recommendations for optimization
What stood out was how Intactdia adapted content to reflect the realities of salon professionals and beauty consumers alike. For example, during a product education campaign, they translated technical product benefits into short-form content that felt practical and relatable mirroring real salon conversations rather than marketing jargon.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Throughout the engagement, we saw clear indicators of progress across engagement, visibility, and brand interaction. Our social channels experienced stronger conversation quality, with more thoughtful comments from stylists, educators, and beauty enthusiasts. Content tied to education and artistry generated sustained discussion, rather than one-off reactions, which was a key success metric for us.
Campaign posts consistently achieved higher reach and longer engagement lifecycles compared to previous efforts, and we noticed an increase in direct messages related to product inquiries, salon use cases, and collaboration opportunities. Importantly, internal stakeholders across regions began referencing social content as a valuable brand asset, not just a marketing output.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Intactdia’s project management was one of their strongest attributes. Timelines were clearly communicated from the outset, and deliverables were consistently shared on or ahead of schedule. Their team maintained a structured workflow, but remained flexible when priorities shifted which is often the reality in a fast-moving global beauty organization.
They were highly responsive to feedback and proactive in addressing potential challenges. For instance, when we needed to pivot messaging quickly due to a last-minute campaign adjustment, they responded with revised concepts within a short turnaround, without compromising quality. Communication was clear, organized, and solution-oriented, which built a strong sense of trust.
What was your primary form of communication with Intactdia?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What impressed us most about Intactdia was their ability to combine strategic thinking with genuine cultural sensitivity. They didn’t just create content; they took the time to understand our brand heritage, our professional community, and the emotional connection people have with beauty and self-expression.
Their team demonstrated a strong understanding of how stylists think, how consumers engage, and how trends evolve across platforms. They also brought fresh ideas to the table often suggesting creative formats or storytelling angles we hadn’t previously explored while still respecting brand guidelines and long-term positioning.
Equally important was their collaborative mindset. Working with Intactdia feels like working with colleagues who are invested in our success, not just an external agency executing tasks.
Are there any areas for improvement or something Intactdia could have done differently?
As with any fast-paced partnership, there were moments where we would have welcomed even earlier visibility into emerging platform trends or experimental formats. While Intactdia was proactive overall, expanding exploratory pilots slightly earlier in the engagement could have unlocked additional learning opportunities.
That said, whenever this feedback was shared, they were receptive and quick to integrate it into future planning, which speaks positively to their adaptability and growth mindset.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS