SEO for Swimwear Fashion Blog
- Search Engine Optimization
- Less than $10,000
- Feb. - Mar. 2024
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"The agency showed a genuine commitment to turning things around and providing value."
- Media
- Italy
- 1-10 Employees
- Online Review
- Verified
Incrementors Web Solutions provided SEO services for a swimwear fashion blog. The project scope included detailed planning, site evaluations, optimizing content, performance review, and ongoing adjustments.
Despite a rocky start, Incrementors Web Solutions proved their professionalism by demonstrating a deep understanding of the client's needs. The team restarted from scratch, offered quality services, and showed attention to detail. Their massive improvement provided confidence in the partnership. This review is an update by the client company. The original content is located below the new review.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of a swimwear fashion blog.
Describe what your company does in a single sentence.
Our company operates an affiliate blog dedicated to swimwear trends, offering in-depth coverage of the latest styles, prominent brands, and influential figures within the swimwear fashion industry.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Incrementors Web Solutions to accomplish?
- SEO strategy
- SEO
SOLUTION
How did you find Incrementors Web Solutions?
- Online Search
- Clutch Site
Why did you select Incrementors Web Solutions over others?
- High ratings
- Pricing fit our budget
How many teammates from Incrementors Web Solutions were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The contract outlined a strategic approach to SEO, segmented into three key phases: The initial phase, 'Strategy and Setup,' encompasses detailed planning, comprehensive site evaluations, and the configuration of critical tools like Google Analytics and Webmaster.
This sets the groundwork for Phase 2, 'Implementation and Progress Tracking,' where the focus shifts to actively enhancing SEO through resolving technical challenges, optimizing content directly on the site, and conducting thorough competitor analysis, all complemented by consistent reporting.
The final phase, 'Performance Review and Optimization,' concentrates on assessing progress, fine-tuning strategies based on crucial metrics, and ongoing adjustments to secure sustained search engine visibility. The agreement specifies a timeline of three months for these activities, alongside a one-month satisfaction guarantee, offering a full refund should the services not meet expectations.
RESULTS & FEEDBACK
How did your relationship with your partner evolve?
After a rocky start with Incrementors, I am pleased to say that our relationship has significantly improved. Initially, my experience was far from satisfactory, leading to a very negative review. At that time, I was also not satisfied with their initial refund policy, which was very slow. However, they eventually processed the refund and took a commendable step by starting to work for free to prove their good faith.
The company has since undergone a complete overhaul and restarted from scratch. Following this restart, we had another initial meeting, and the change was immediately apparent. The team was professional, and attentive, and demonstrated a deep understanding of our business needs.
After a couple of weeks of impressive work, I decided to reopen a contract with them. Overall, the evolution of our relationship has been remarkable. The agency showed a genuine commitment to turning things around and providing value. I am now confident in their abilities and look forward to continuing our partnership.
In what ways can they improve?
One area where Incrementor can improve is in their onboarding process for new clients. During my first experience, I had the impression that they used a standard procedure for every customer without paying enough attention to each client's unique needs and expertise.
Enhancing the onboarding process to be more personalized and tailored to the specific requirements of each client would be highly beneficial. This would involve taking the time to understand the client’s business, industry, and specific goals right from the start, ensuring that the strategy and approach are customized accordingly.
What advice do you have for clients with similar needs to yours?
I strongly encourage clients with similar needs to clearly explain the specific requirements and nuances of the sector they are involved in. While many SEO activities are standard across different industries, every business has unique aspects that must be understood and addressed to ensure the service is truly worthwhile.
What was your primary form of communication with Incrementors Web Solutions?
- Virtual Meeting
- Email or Messaging App
UPDATED REVIEW
This review was published on April 19, 2024
Filippo Chiusano
Founder, Swimwear Fashion BlogMedia
Italy
1-10 Employees
Feb 2024 - Mar 2024
Less than $10,000
Verified
Project summary
Incrementors Web Solutions was tasked with providing SEO services for a swimwear fashion blog. The tasks included planning, site evaluations, and configuration of site tools.
Feedback summary
The client found Incrementors Web Solutions' reports too generic, resulting in inaccurate assessments of SEO strategies. The team was responsive and timely. However, their press release failed to reflect the company's activities. Their understanding of the project could be improved.
BACKGROUND
Please describe your company and position.
I am the Founder of a Swimwear Fashion Blog
Describe what your company does in a single sentence.
Our company operates an affiliate blog dedicated to swimwear trends, offering in-depth coverage of the latest styles, prominent brands, and influential figures within the swimwear fashion industry.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Incrementors Web Solutions to accomplish?
- seo strategy
- seo
SOLUTION
How did you find Incrementors Web Solutions?
- Online Search
- Clutch Site
Why did you select Incrementors Web Solutions over others?
- High ratings
- Pricing fit our budget
How many teammates from Incrementors Web Solutions were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The contract outlined a strategic approach to SEO, segmented into three key phases: The initial phase, 'Strategy and Setup,' encompasses detailed planning, comprehensive site evaluations, and the configuration of critical tools like Google Analytics and Webmaster.
This sets the groundwork for Phase 2, 'Implementation and Progress Tracking,' where the focus shifts to actively enhancing SEO through resolving technical challenges, optimizing content directly on the site, and conducting thorough competitor analysis, all complemented by consistent reporting.
The final phase, 'Performance Review and Optimization,' concentrates on assessing progress, fine-tuning strategies based on crucial metrics, and ongoing adjustments to secure sustained search engine visibility. The agreement specifies a timeline of three months for these activities, alongside a one-month satisfaction guarantee, offering a full refund should the services not meet expectations.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
In evaluating the outcomes of the project undertaken by the SEO company, it's apparent that the measurable progress and success were not fully aligned with expectations, despite a structured approach to reporting and deliverables. The weekly reports, while consistent, often highlighted updates and changes without demonstrating a clear and significant impact on the key performance indicators (KPIs).
The reports were too generic and lacked a tailored analysis specific to my website's structure and scope, hindering my ability to accurately assess the real-time effectiveness of the implemented strategies and making it difficult to justify their continued deployment. The monthly summary reports aimed to provide a broader perspective on the project's achievements and shortcomings.
However, these too sometimes fell short of delivering the depth of analysis needed to fully understand actionable insights for substantial improvement. While they aggregated data, the connection between actions taken and results achieved often remained unclear. Furthermore, the performance tracking dashboard, although a valuable tool for real-time monitoring, frequently presented data that was either too generic or lacked the granularity necessary for in-depth analysis.
Although the deliverables provided were designed to ensure transparency and accountability, they were rendered useless due to the lack of understanding of the project-specific activity.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The project management was entrusted to a team member from the company who always responded promptly to my requests, including through virtual meetings. The reports were always delivered on time; however, the process felt automated, lacking a genuine understanding of the project. After three weeks of working together, they sent me a press release for distribution that was completely inaccurate, not at all reflecting my company's activities.
This led me to believe that beyond the facade, there was no real personal engagement or appropriate attention to the project and its specific needs.
What was your primary form of communication with Incrementors Web Solutions?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
Nothing
Are there any areas for improvement or something Incrementors Web Solutions could have done differently?
The SEO company should have fully understood my business and not just offered routine solutions that were not applicable to my specific project. Furthermore, they should have been more diligent in processing the refund that had been contractually negotiated, which, two months after the end of our relationship, has still not been reimbursed, despite my repeated requests. Each time, I was told everything was in order and to just wait a few more days.
STAR RATINGS
Overall rating 0.5
Quality: 0.5
Cost: 0.5
Schedule: 4.0
Willing to refer: 1
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS