Imagine Marketing

BACKGROUND

Please describe your company and position.

I am an executive of Wow Things, Inc.

Describe what your company does in a single sentence.

•  CONSULTANT - D2C / B2B Strategist, Affiliate/Digital Marketing, Startups

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Imagine Marketing to accomplish?

• Affiliate Marketing
• Brand Awareness

SOLUTION

How did you find Imagine Marketing?

Referral

Why did you select Imagine Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Imagine Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work and Key Deliverables

Our collaboration with Imagine Affiliate focused on enhancing multiple Direct-to-Consumer (D2C) affiliate projects across a few verticals including Fashion, Wellness, and Home. The comprehensive services they provided were:

Affiliate Program Strategy and Management

• Development and execution of tailored affiliate marketing strategies.
• Recruitment and management of high-value affiliates specific to our industry needs.
• Continuous optimization of campaigns to ensure peak performance.

Brand Awareness and Affiliate PR

• Creation and dissemination of press releases to increase brand visibility.
• Leveraging influencer partnerships to amplify our presence in targeted markets.
• Strategic placement of content in relevant media outlets to attract quality traffic and enhance affiliate interest.

Performance Analysis and Reporting

• Regular reporting on campaign performance, affiliate engagement, and conversion metrics.
• In-depth analytics to gauge the effectiveness of different channels and strategies.

Custom Affiliate Promotions and Campaigns

• Design and implementation of custom promotions to boost affiliate participation and sales.
• Seasonal and thematic campaign initiatives tailored to current market trends and consumer behaviors.

Consultation and Support

• Ongoing support and advisory services to navigate the evolving affiliate landscape.
• Proactive suggestions for improvements based on the latest industry insights and performance data.

Overall, the company delivered a comprehensive suite of services that not only enhanced our affiliate program's performance but also significantly boosted our brand's visibility in highly competitive markets. Their strategic approach to integrating affiliate marketing with brand awareness efforts was instrumental in our projects' success.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our collaboration with Imagine Affiliate yielded significant and measurable outcomes that are obvious in the success and progress of our affiliate marketing and PR initiatives. Some of the key metrics demonstrating this success include:

• PR Publication Placements. Secured placements in over 40 top-tier PR publications, which significantly increased brand awareness and contributed to a broader market reach.
• Influencer Engagements. Successfully collaborated with over 30 prominent YouTube influencers, leading to increased visibility and credibility within targeted consumer segments.
• Affiliate Sales Contribution. Affiliate channels accounted for 30% of total e-commerce sales, underscoring the effectiveness of the affiliate strategies and partnerships.
• Engagement and Conversion Rates. Notable improvement in both engagement and conversion rates from affiliate-driven traffic, demonstrating the quality and relevance of the affiliate networks engaged.
• Brand Recognition and Customer Acquisition. Enhanced brand recognition and customer acquisition as evidenced by a measurable uptick in new customer sign-ups and repeat purchases directly attributed to affiliate and PR efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management approach adopted by Imagine Affiliate was efficient and responsive, ensuring that all deliverables were met on time and aligned with our strategic goals. Key aspects of their project management included:

• Communication Tools. Utilized Slack for daily communications, which facilitated quick exchanges of information and real-time updates, ensuring that all team members were aligned and responsive.
• Regular Updates and Meetings. Conducted bi-weekly video calls that allowed for comprehensive reviews of progress and strategic discussions to enhance project outcomes.
• Reporting. Provided weekly and monthly reports via email, which detailed performance metrics and insights, ensuring transparency and ongoing alignment with project objectives.
• Responsiveness. They were consistently responsive to our needs, adapting strategies and workflows as required to address any challenges or changes in project scope effectively.
• Timeliness. All deliverables were completed on schedule, demonstrating a strong commitment to maintaining timelines and project milestones.

What was your primary form of communication with Imagine Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• High-Quality, Custom Reporting. They provided detailed, customized reports that were not only informative but also actionable. This level of detail in reporting enabled us to make data-driven decisions quickly and effectively.
• Exceptional Public Relations Performance. The quality and quantity of PR placements they achieved were on par with, if not superior to, those provided by dedicated PR firms. Remarkably, they delivered this high level of service at a fraction of the cost typically associated with traditional PR agencies.
• Innovative Affiliate Opportunities. They consistently identified and leveraged unique out-of-the-box affiliate opportunities that were not readily available through other channels. This included partnerships with niche publishers and innovative promotional strategies that significantly enhanced our brand's visibility and engagement.
• Strategic Approach. Their strategic foresight in combining affiliate marketing tactics with robust PR initiatives created a synergistic effect that amplified our project's success far beyond conventional methods.
• Website Optimization Suggestions. They provided actionable insights on improving our website's user experience and conversion rate optimization. This included layout changes, navigation improvements, and enhanced call-to-action placements, which directly increased visitor engagement and sales conversions.
• Other/Extra. Customer Journey Enhancements, Product Positioning, Content Marketing Strategies, and more - not relevant to Affiliate Marketing services, but enrich our marketing positioning overall.

Are there any areas for improvement or something Imagine Marketing could have done differently?

• Expansion of Service Offerings. Imagine Marketing has done a great job of blending affiliate marketing with PR strategies. Expanding their offerings to include more in-depth market analysis and consumer behavior insights could provide clients with an even greater competitive edge, making their campaigns not only reactive but also predictively effective.

BACKGROUND

Please describe your company and position.

I am the Partnerships of INNR

Describe what your company does in a single sentence.

Wild Foods Co offers whole-family wellness with our science-backed, nature-provided supplements.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Imagine Marketing to accomplish?

• Project Details: Wild Foods Co is contracting Imagine Marketing LLC to implement and manage an affiliate program on Levanta for a three-month testing period.

SOLUTION

How did you find Imagine Marketing?

Referral

Why did you select Imagine Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Imagine Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Deliverables:
To execute this strategy, the following deliverables are expected:
● Levanta platform launch
● Affiliate partner recruitment
● Affiliate performance reporting
● Ongoing campaign tracking

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

•   Building out reviews for you 
•   Getting to ~$6,000 in month 3 ($5,700) 
•   Building out a Reddit strategy for you ($800+) in November 
•   Security 20+ content placements with tier 1 affiliates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they delivered items on time. There were a few hiccups with accessing some of the technology (Squaredance) which delayed further success in our 3 month test as we could not use the platform effectively in the 3 month test. 

What was your primary form of communication with Imagine Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Imagine Marketing's creative use of Reddit was impressive.

Are there any areas for improvement or something Imagine Marketing could have done differently?

The only area for improvement was around effectively using/registering the tools that were recommended. 

BACKGROUND

Please describe your company and position.

I am an executive of Luma Nutrition

Describe what your company does in a single sentence.

Health supplement ecommerce brand. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Imagine Marketing to accomplish?

• Drive revenue through affiliate partnerships

SOLUTION

How did you find Imagine Marketing?

Referral

Why did you select Imagine Marketing over others?

• Good value for cost
• Referred to me

How many teammates from Imagine Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Imagine Affiliate has managed our affiliate marketing program. They have driven new revenue to our Amazon products by leveraging expert partners and content makers. Imagine Affiliate brings new ideas and partnership opportunities that include organic search, paid search, big publishing partners, influencers, Reddit, and more. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase affiliate revenue

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver on time and work independently. They are proactive and come up with new ideas and pursue them on their own. We talk about priorities and they go out and make it happen. 

What was your primary form of communication with Imagine Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Proactive, good contacts and connections for partnerships, ability to think creatively and bring new and interesting ideas to the table. 

Are there any areas for improvement or something Imagine Marketing could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the CEO of an e-commerce company

Describe what your company does in a single sentence.

ecommerce. We sell telemedicine and wellness supplements to health-enthusiasts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Imagine Marketing LLC to accomplish?

• Launch an affiliate program
• Prove incremental ROI
• Scale to 6 figures in 3 months

SOLUTION

How did you find Imagine Marketing LLC?

Online Search

Why did you select Imagine Marketing LLC over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

I tasked Josh at Imagine to develop an affiliate strategy for my health/wellness ecom brands, set up two different tracking systems (shareasale + levanta), recruit  partners, and drive 6 figures in incremental revenue within 6 months. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Imagine crushed it and Josh reached the goal of 6 figures in incremental revenue from affiliates 3 months ahead of schedule. I was shocked. Since then, growth has continued up and to the right, with no signs of stopping. It's been one of the best marketing investments I've ever made.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication has been fast and transparent. Imagine stood up our affiliate tracking systems on time and delivered results in half the time we initially expected. Did Josh at Imagine sandbag with his initial estimate, or did performance simply exceed his own expectations? I don't know. It doesn't really matter. In the end, Imagine Marketing has grown my business tremendously, and I'm extremely happy with the service. 

What was your primary form of communication with Imagine Marketing LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Creative deal structures with affiliates and a willingness to test new traffic sources. Never did I think that Reddit would be our biggest source of affiliate conversions, even outpacing Google, but Josh at Imagine surprised me with many delightful sources of positive ROI. He seems to have his finger in the pulse of high intent traffic, regardless of where that shifts to.

Are there any areas for improvement or something Imagine Marketing LLC could have done differently?

So far none that I can think of.