Mobile App Dev for Wellness Platform
- Mobile App Development
- $10,000 to $49,999
- July 2017 - Dec. 2019
- Quality
- 0.5
- Schedule
- 0.5
- Cost
- 0.5
- Willing to Refer
- 0.5
“It was very unnerving to just have people disappear, having given that much money over.”
- Other industries
- United Arab Emirates
- 1-10 Employees
- Phone Interview
- Verified
Igniva Digital was hired to create a platform where spas can advertise different packages and promotions to local residents.
Igniva Digital’s efforts failed to meet expectations and the work wasn’t completed. The team constantly shifted and communication wasn’t frequent at all. The project kept being pushed back until it was finally terminated after three years of inaction.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
BACKGROUND
Introduce your business and what you do there.
We’re developing a wellness app set to launch in the UAE. It’s a platform where spas can advertise different packages and promotions to local residents.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Igniva Digital?
The challenge for me was that I had no idea how to build an app or a backend website, and needed help doing it. I knew what the gap was and what was needed in order to fill it, but I didn’t know how to execute it. I went to Igniva Digital for the actual building of the platform.
SOLUTION
What was the scope of their involvement?
I did a few calls with various members of his investment team, and I was ultimately asked to transfer £23,000 to Igniva Digital, which is owned by Raj (CEO). In return, they would build the app and the backend website, and they would do my branding as well. They’d give me a branding pack with a logo, designs, and fonts and colors.
I transferred the funds over on the 26th of July 2017, and I have nothing so far. I don’t have an app, a website, or anything else.
They gave me an expensive learning curve. There was no communication from day one. They assigned a project monitor, and I told him that I wanted a critical path, and I wanted to know what the nature of the milestones was going to be, and what timeline we were working toward. Raj told me that the whole thing would take 3–4 months for his team to build. It would’ve been fine for me if it would’ve been 5–6 months, but I asked them time and time again to get a critical path and milestones and work toward a deadline, and I never got it.
The last time I heard from Raj was at the beginning of December when he said he’d need another six months in order to complete it. I told him it had been three years, and the features we were building weren’t as modern as they were three years ago. A competitor launched on the market at the beginning of 2018. I’m still working in this industry, and I actually had a meeting with that competitor. They had no idea of what it was I was working on. It’s an untouched goal of mine, and it breaks my heart.
We could’ve built something fantastic together, but the very people I needed and trusted to build this are the very ones who’ve been like an anchor for the last few years.
What is the team composition?
Over the last three years, the team working on my project has changed every four months. Only one person has been on the project for the last three years, on and off. Everyone else would come for four months and then leave. Doing some more research on Igniva, I’ve seen a lot of employees talking about not being paid their salaries. The team I spoke to was originally fully based out of the UK. Gradually, they introduced people based out of India, after which it was constantly new people. I was never told that there would be an overall change of people; I just got emails from people I didn’t know, saying that they’d be taking over the project. I’d have to have a call with them and make sure they were briefed on what was happening with the project, whereas that should’ve been the job of a project manager, in my opinion. There were at least five project managers on the project over the course of three years.
How did you come to work with Igniva Digital?
I was contacted by Raj (CEO). I did my research on him, and he was very well-publicized at the time. He was selecting companies to invest in, and I was told that he actually contacted me after reading my concept and business plan. He said that it was something he wanted to help get off the ground, that he saw great opportunities.
How much have you invested with them?
I spent £23,000 (approximately $24,500).
What is the status of this engagement?
I transferred the funds over in July, 2017, and the relationship ended around December 2019.
RESULTS & FEEDBACK
Describe the impact this engagement has had on your business.
Initially, it was kind of a dream come true. There’s an element of risk involved when going for something like that. The competitor in my field is a company originally from the US. They didn’t have a lot of the features that my app had. When they launched onto the market, I looked at the features they had and what kinds of salons and spas they were going after. Initially, they were going after a different market, including nail salons. My target market were the five-star hotel spas, because I know those and I’m well-connected in the space. I already had a list of potential partners, and how I wanted those partnerships to work.
The competitor’s business model was almost a copy and paste of mine, in terms of revenue generation and partnerships. Over the last two years, I’ve seen their accelerated growth and the feedback they’re getting from spas that are looking for the features my app had. It’s very difficult to see that the opportunity was definitely there, had it been executed on time and delivered as promised. It wouldn’t have been an instant hit, but it’s been a huge missed opportunity. I will eventually launch it with someone who can actually deliver it, but we’re launching in a space dominated by a company with a lot more capital at its disposal, rather than to a captive market, had we launched at the end of 2017.
How was project management handled?
Raj promised that someone would get in touch with me within 10 days. I replied and told him no one had been in touch with me, and I’ve not heard back from anyone since then.
We communicated through email and Skype. I had an initial Skype meeting with the first project manager, and further communication was over email. They were never really communicating with me; it was always I who was asking for updates. It was my understanding that the manager was working on several projects at one time. Whenever I asked him for an update, it would take him 10–14 days to actually give me one. It felt like they didn’t actually do anything until I got in touch with him and asked for updates.
They would go blank. They set up a Basecamp, where they could upload information, and I could give my feedback on it. It was clear and open. I got an alert every time there was an update. What happened was that it would go dead every few months. There would be nothing. I’d ask them if there was anyone there and if I could get an update. It was very unnerving to just have people disappear, having given that much money over.
Weeks and weeks would go by, and I’d have nothing, then Raj would eventually reply. He’d always have a different version of the same excuse. There was always some unplanned event that happened, either on the business end or in his personal life, that required him to leave my project in the hands of another team member, whom he trusted, and it was that team member’s fault that it wasn’t happening. He said he would change the team and it would be done in 3–4 months, and the exact thing happened again.
What advice do you have for clients with similar needs to yours?
They should do their research, contact previous companies they’ve worked with, and get a clear critical path in writing before handing over a single penny. There should also be a clause stating that any delays will bring penalties to the provider.
At the time, they had a good portfolio of half a dozen clients. I’ve found out that none of those companies are still running, and Igniva hasn’t actually delivered anything in the last three years.
RATINGS
-
Quality
0.5Service & Deliverables
-
Schedule
0.5On time / deadlines
-
Cost
0.5Value / within estimates
-
Willing to Refer
0.5NPS