Idea Hall

BACKGROUND

Please describe your company and position.

 I am the Marketing Associate of a banks company 

Describe what your company does in a single sentence.

We provide multifamily financing solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Idea Hall to accomplish?

• We hired Idea Hall to help us build and maintain positive brand recognition, increase brand awareness, and secure media opportunities.

SOLUTION

How did you find Idea Hall?

Referral

Why did you select Idea Hall over others?

We have worked with them for 10 plus years and Are happy with their work.

How many teammates from Idea Hall were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Idea hall has been instrumental in creating a voice for us. They create all our content including press releases, thought leadership blogs, articles, and award nominations and this has helped us not only stay in the game but also create a stronger voice and presence for ourselves. The process of  creating this content with them is truly enjoyable and easy. They always come prepared with research and are ready to ask questions that help  create a story. We especially appreciate their strong relationships with various publications and the media that has helped secure great opportunities. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There's not necessarily any measurable outcomes since most of what we do is organic PR, social media, and blogging. I'm hoping to change that in the near future.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management skills have been great. They worked with our needs very well. 

What was your primary form of communication with Idea Hall?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with their willingness to work with us and understand our procedures and processes.

Are there any areas for improvement or something Idea Hall could have done differently?

I think we can both work on delivering some new and fresh ideas in 2025. The past couple years have been much of the unknown since we were acquired but I think we are settling in and can start to push the envelope more. I think we pay more than the work we have been able to give Idea Hall. Things have slowed down with the acquisition and we just don’t require as much as we used to because we have many more resources. I’d like to revisit this at the end of 2025 and see what the workload is like then.

BACKGROUND

Introduce your business and what you do there.

I run the marketing team and assist the originations team at a commercial real estate finance firm. We're a direct lender and rated servicer of commercial real estate loans. We're focused on loan sizes between the $5 million–$200 million range. We're a nationwide company, and I support process-based items and organizational tasks.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Hall?

We needed assistance with our company's rebranding.

SOLUTION

What was the scope of their involvement?

Idea Hall has created a new logo and brand guidelines, refacing our look and messaging in the marketplace. The team is also working on our website. Initially, Idea Hall flew to our headquarters and had a brief meeting with us, during which they had one-on-one interviews with some of our employees to gain a full understanding of our company and identify our messaging. The team then provided follow-up surveys and interviews to ensure they fully understood our company before proceeding with the rebranding. 

Idea Hall has created graphics and brochures, as well as our company messaging. The team has rebranded our mission statement and company identity. Idea Hall has also created a marketing communications brief, which outlines our marketing communications.

What is the team composition?

We've worked with four teammates from Idea Hall: Christina, Paul, Michelle L., and another teammate.

How did you come to work with Idea Hall?

Our CEO had a good experience working with Idea Hall at a previous company, so the team was at the top of our list for this project.

What is the status of this engagement?

We started working with Idea Hall in the third quarter of 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've received incredibly positive feedback about our company's rebranding from the market and at conferences we've attended. We've received several positive compliments about our new look. Working with Idea Hall has been an interactive and collaborative process.

How did Idea Hall perform from a project management standpoint?

Idea Hall is incredibly organized and works collaboratively with us. The team provides detailed and updated timelines on project deliverables, informing us of what they need from us to produce the desired outcome successfully. Idea Hall is helpful in providing guidance and feedback. The team is easy to reach via email, Zoom, and Microsoft Teams.

What did you find most impressive about them?

Idea Hall stands out for their experience and knowledge of our specific industry, which allows them to provide guidance and insights throughout the process. The team has made the process easy and enjoyable.

Are there any areas they could improve?

I can't think of anything Idea Hall can improve on.

Do you have any advice for potential customers?

I highly recommend working with Idea Hall and listening to their guidance and feedback. I suggest walking into the engagement with an open mind.

BACKGROUND

Please describe your company and position.

I am the Executive of Masons of California

Describe what your company does in a single sentence.

Masons of California is a non-profit fraternal organization that provides community to our members and social services to our communities.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Idea Hall to accomplish?

• Positive Public Awareness
• Membership Development

SOLUTION

How did you find Idea Hall?

Online Search

Why did you select Idea Hall over others?

• Great culture fit
• Company values aligned

How many teammates from Idea Hall were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Idea Hall helps Masons of California build positive awareness of our brand through:

• planning and issuing press releases 
• pitches stories to various news outlets
• message and creative development for social media membership campaigns and fundraising efforts
• manages and optimizes our search campaign media buys for our senior communities

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For two years, we have run 10-week social media campaigns to build awareness of our membership.  We had 30k to spend to advertise throughout California, and ran this campaign on Facebook and Instagram.  The most recent campaign resulted in:

• 13,907 link clicks
• 1.23% click through rate
• $9.52 cost per lead

We generated leads throughout California, and the campaign was highly successful over the course of the 10 weeks.  Additionally, we were happy to see the cost per lead drop over time, becoming more efficient than previous years.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our Idea Hall team is very responsive, thoughtful, and full of ideas. Additionally, they are able to pull on various resources to facilitate our variety of needs, and serve as additional staff in many ways.  

What was your primary form of communication with Idea Hall?

Virtual Meeting

What did you find most impressive or unique about this company?

I loved Idea Hall's dedication to doing work that helps communities and their ability to connect us to partners who can help us achieve our mission of helping more people.  

Are there any areas for improvement or something Idea Hall could have done differently?

In my experience, it takes time for an agency to truly understand a new client.  I think we could have made this transition more quickly if we had had more in-person meetings together.  As a membership organization based in in-person interactions, I think that would have been helpful in truly understanding who we are.   However, we became partners towards the end of the COVID-19 pandemic, so face time was limited.  

BACKGROUND

Introduce your business and what you do there.

I’m the president and CEO of the Sandra Day O’Connor Institute for American Democracy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Hall?

We were trying to create a strategic digital marketing plan for a new brand.

SOLUTION

What was the scope of their involvement?

Idea Hall developed two campaigns for our review and consideration. Ultimately, we decided on the campaign title Be Your Best Citizen. The creative process involved many rounds of Zoom meetings with their team. They prepared a list of questions, and we exchanged ideas. Finally, Idea Hall prepared an 80-page presentation that included research into other companies, a SWAT analysis, and background information in the context of our new initiatives to roll out the brand.

Beyond that, they developed a strategy and several tactics that contemplated multiple channels, including social media and traditional PR. Additionally, they created an email campaign for the strategy.

What is the team composition?

We dealt with six teammates on average. Our main point of contact was an account director.

How did you come to work with Idea Hall?

We issued an RFP and identified Idea Hall as one of the companies in the nonprofit space. We looked at their core values and liked that they had similar ideas, which was important to us. Ultimately, we awarded them the contract.

What is the status of this engagement?

We worked with them from May–December 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The initiative won’t be deployed until early 2023, but we had a pleasant working relationship with Idea Hall. They were compatible with our ideals, and we liked their work ethic and team dynamics. They were very cooperative and collaborative.

How did Idea Hall perform from a project management standpoint?

They communicated regularly, were responsive, and stayed on budget. In general, we used emails to communicate and Zoom for our creative meetings.

What did you find most impressive about them?

They stood out for their ideas and creative thinking. They understood our goals and objectives and succinctly gathered them to create a campaign.

Are there any areas they could improve?

No, I don’t have any suggestions. They’re an exemplary company; we have nothing but praise.

Do you have any advice for potential customers?

I’d encourage anyone to consider Idea Hall.

BACKGROUND

Please describe your company and your position there.

I am one of the principal researchers and co-authors of the "Restoring The California Dream" project. A research fellow at Chapman University's Center for Demographics and Policy, I am also Clinical Assistant Professor of Management Science at the George L. Argyros School of Business and Economics at Chapman University.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Hall, and what were your goals?

Our objective has been to raise awareness of the difficulties ordinary, middle-class people in California face, and how the state's high housing costs and adversarial business climate is causing people and companies to leave the state for the first time in its history.

SOLUTION

How did you select this vendor?

We were referred to two PR agencies, and selected Idea Hall because they understood the nature of the issue and how to accomplish the task of generating earned media for our report.

Describe the scope of their work in detail, including any steps and the final deliverables.

They began with an analysis of the issue and a review of how media outlets are treating it. From there, they created a list of potential media outlets which might be interested in highlighted the issues in editorial coverage, and how we might position the issues for each one. Finally, they contacted those media outlets and pitched the stories.

How many people from the vendor's team worked with you, and what were their positions?

A core team of three people from Idea-Hall worked on the project, including an account coordinator, account executive and management supervisor.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project generated several high profile print articles, which in turn generated a dozen requests for in-person meetings with business and civic groups to explore the potential solutions to the problem.

Describe their project management style, including communication tools and timeliness.

The Idea-Hall team was very collaborative, creating a series of weekly work sessions to update progress and revise ideas.

What did you find most impressive or unique about this company?

Their team clearly took the time to understand the nuances of the issues and worked collaboratively with us.

Are there any areas for improvement or something they could have done differently?

It would have been great if they had a larger base of influential national media contacts.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Community Preservation Partners. We’re an affordable housing developer focused on transforming communities for low-income families and seniors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Hall?

We wanted to rebrand our company, so we needed a fresh, new look for our organization.

SOLUTION

What was the scope of their involvement?

Idea Hall started by helping us with brand positioning. The team first interviewed our stakeholders, customers, and other internal staff to get a feel for who we were. They then conducted a marketing pitch and submitted a white paper to help us move forward. This process helped us establish what we stood for, with the main deliverable being our mission, vision, and values statements.

Afterward, the Idea Hall team completely redid our website according to the new branding design they created. In line with that, they designed a new logo, color scheme, and business cards. Finally, the team managed the actual launch of our new brand. Although the bulk of the project is finished, they continue to help us with PR and marketing.

What is the team composition?

We worked with about six teammates: 2–3 people handled the brand positioning, and 2–3 individuals worked on the website.

How did you come to work with Idea Hall?

We met Idea Hall and immediately hit it off. We liked their creativity in terms of design and messaging, and they seemed really thoughtful when we were brainstorming.

How much have you invested with them?

We spent about $175,000.

What is the status of this engagement?

The project lasted from June 2020–September 2021. They continue to provide maintenance.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their creative input was a crucial part of our rebranding efforts — the team took our vision and brand stories and synthesized them in a way that we thought wasn’t possible. For example, they were able to incorporate the name of our brand into our values statement. Basically, they took the initials of our brand and used them to develop our tagline of “Creativity. Performance. Purpose.” That really helped us stand out within the industry. Furthermore, it reminded our internal team of what we stood for.

In terms of metrics, we just launched, so we’re still waiting to see how much traffic we’ll get on the site. However, their rebranding did increase our LinkedIn followers by 30%, and our engagement in that platform also improved by 30%. Additionally, our rebranding efforts received a lot of positive feedback from our industry peers.

How did Idea Hall perform from a project management standpoint?

Their project management was good. The team laid everything out very carefully and identified the steps we needed to get from one point to the next. The level of organization Idea Hall displayed undoubtedly kept us on track throughout the process. We had a biweekly call with the team, but we primarily communicated via email.

What did you find most impressive about them?

Idea Hall was incredibly thoughtful about their work — before recommending anything to us, they first took the time to get to know us. The team also approached challenges methodically, which kept things moving. Furthermore, their services were truly comprehensive because they had experts in every field. 

Are there any areas they could improve?

There was some turnover along the way, which was no fault of theirs. It was a challenge to keep everything moving while going through personnel changes, but we understood that the teammates who left found better opportunities.

We were also hoping to get everything launched earlier this year, but the COVID-19 pandemic caused a lot of delays. Ultimately, it wasn’t their fault, and they did a great job. We couldn’t have hoped for a better outcome.

Do you have any advice for potential customers?

Know what you’re looking for and be as prepared as possible. It’s better if the team has something to work with already. Idea Hall will take your ideas and do something great with it.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a real estate investment and development firm that focuses on building and buying assets throughout the western US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Hall?

We’re one of the largest building developers in California, but very few people knew of us. We thought it would make sense to broaden our brand and strengthen our profile.

SOLUTION

What was the scope of their involvement?

First, we spent some time at the beginning of our relationship explaining our business to them. Then, we put together a strategy to roll out a broader brand for ourselves. We looked into different channels we should be accessing with media interviews, including attending industry events or moderating panels, and press releases.

What is the team composition?

We worked with 2–3 people from their team. Our main point of contact is Alvina (Account Manager). Our last contact was Jade (Former Account Manager).

How did you come to work with Idea Hall?

I don’t remember how we found them. They’re very good at what they do, and we find the team to be very responsive. They’re strategic in understanding our business, and they’re proactive with ideas.

What is the status of this engagement?

We started working together two years ago, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We look at how often we get the media placement we want, the quality of the publications we get, and if we’re speaking at the right industry panels.

They’ve significantly raised the profile of our firm and gotten the word out about what we’re doing. It helps with investors and the broader real estate and brokerage community. It also helps us with elected officials since we’re more well-known. Overall, they’ve gotten us great results.

How did Idea Hall perform from a project management standpoint?

Their project management has been a high point. They set clear deadlines, and they’re not shy about following up to make sure we’re on track. The team communicates very well, and they’re proactive. Any time there’s media coverage of us, they organize it all and put it in a monthly report. There’s also a regular call between our teams.

What did you find most impressive about them?

Their ability to give coverage in periodicals we care about really stands out. They’re always on point. They also know our industry, too. They understand the subject matter, they have relationships with the right reporters, and they understand the conferences. It’s nice to have that subject matter expertise.

Are there any areas they could improve?

I’d like to get them more engaged on speechwriting. It would also be great to get more proactive placement in general media versus trade media. Earlier on in the relationship, we did that as well and it was really effective.

Do you have any advice for potential customers?

Make sure they understand your business and your goals. Spend time on the front end explaining your company. At least once a year, have an in-person meeting where you discuss where the business has been and where it’s going. That way they can be strategic about opportunities.

BACKGROUND

Introduce your business and what you do there.

I’m the president of CW Driver Companies, a 102-year-old general contracting firm. We’re the oldest Southern California licensed contractor, so we have a great history and legacy. We build many things, including schools, theaters, city civic halls, and science buildings. Our coverage expands from San Diego up to Santa Barbara and the Inland Empire.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Hall?

At the time we engaged Idea Hall, I had just taken over as president of the company, and I felt that we needed a fresh brand. Although we were around 100 years old, we still needed to be progressive and do great things to attract great talent, so we hired the Idea Hall team.

SOLUTION

What was the scope of their involvement?

At the start of our relationship, Idea Hall helped us figure out how to pull together our annual meetings and deliver our company message. Several entities existed within Driver Companies, but we wanted to portray ourselves as a single company that didn’t have different silos. Given that, we came up with a One Driver theme for our 2020 annual meeting, which was done virtually. This incorporated bringing everyone together and getting away from the theme of working individually. On top of that, Idea Hall helped us come up with a fresh logo that incorporated our One Driver initiative.

During our regular conversations, we come in with a vision of what we want to accomplish, while Idea Hall has a table full of people, including their cinematographers and video editors. We tell them our story, our challenges, the trials and tribulations that we’ve gone through, and where we want to go. After that, Idea Hall picks up on what our message should be. It’s a collaborative and creative process that basically makes them an extension of our team. Every year, we get back together to talk about what we need to accomplish and discuss all the events and publications that we’re going to do. They then receive a budget and continue to provide services for us. 

Over the years, our relationship with Idea Hall has expanded and blossomed into other projects, such as PR, media, and client videos. Their team creates videos and thought leadership articles for us. Meanwhile, our marketing and PR efforts are centered on key local and industry-specific publications. We also do a whole array of campaigns that help us get millions of impressions on social media. 

What is the team composition?

We work with Rebecca (President & CEO), who’s our main contact. She’s introduced us to around 12 people from their organization, and we work with them throughout the year. They have professional voiceover talents and creative teammates who take my words and incorporate them in photos and videos. 

How did you come to work with Idea Hall?

Rebecca and I were in the same circles and events, and we became friends as we continued to bump into each other. When we needed to rebrand and invest in marketing campaigns, I went to her, and we hit it off. 

We received original proposals from other people, but everything led us back to Idea Hall because of the events that we went to and the people we knew. In fact, Rebecca and I had good friends between the two of us, and they highly recommended her services in the business. That was how we started the engagement. 

How much have you invested with them?

We’ve spent more than $500,000 on their services over the years. Our budget for our company events is $60,000 per event, along with Idea Hall’s scope of work. On top of that, the publications and everything else that we do add up to the cost. 

What is the status of this engagement?

We jumped right into the engagement in January 2016, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Idea Hall did a good job filming and editing our 2020 virtual meeting, which was a challenge for us. They also ensured that everybody stayed engaged. In the end, we had a 97% attendance rate in that Zoom meeting, which was outstanding because we never had that level of attendance during in-person meetings. We also surveyed the people in our company after the meeting. Around 28% of them gave the presentation 4 out of 5 stars, while 69% gave us 5 out of 5 stars. Based on these results, we did a good job. 

Moreover, the platform that Idea Hall put us on let people hype up the meeting, which was great. Based on our employees' positive comments, the presentation molded and motivated them to work hard and think outside the box. They also felt we were headed in a great direction as a company, and they were proud to work for us. They were also excited about the future. In other words, the meeting was a homerun for us. 

Aside from that, we’ve also done well during the COVID-19 pandemic. One of the articles that we’ve done with Idea Hall is about how we thrive in the pandemic and how we’ve grown our revenues by 15%. That article alone has hit 12 publications in Orange County and Los Angeles. In fact, my phone has blown up with comments for that article. Overall, Idea Hall has really done a great job.

How did Idea Hall perform from a project management standpoint?

I like that they have a project manager, who’s also our main contact. We work closely and hand-in-hand with that person on all the moving parts of whatever projects we have. Their skill level in project management is quite high, and I’ll rate them highly for their performance, execution, and timing. Moreover, Idea Hall has systematic reports that contain all of our tasks, how they’re coming along, and what issues are encountered. As a result, our communication is more of a narrative written process. 

What did you find most impressive about them?

The most impressive thing about Idea Hall is the quality of their engagement with us, which makes us comfortable. They’ve worked with us in the last six years, and they know our story. They live with the changes in our organization, so it’s easy for us to collaborate. We never have to explain new things to them or tell them what has happened in the past. Simply put, our relationship has evolved nicely. 

Are there any areas they could improve?

No, there aren’t any in the present. In 2020, however, all of us have been challenged in terms of getting things done in a virtual environment. We’ve lost a bit of our touch because we can’t get in front of each other, and there hasn’t been much that Idea Hall could do to improve. 

Right now, things are re-engaging and lightening up, and it’s nice to be meeting in person again with Idea Hall. In other words, 2020 has been a challenging year since we’ve been in isolation, but we’re coming out of it now, and we’re getting back to our normal work. 

Do you have any advice for potential customers?

Open up your communication; don’t be embarrassed or shy, and don’t hold your thoughts back. Engage with Idea Hall and speak from your heart. They will translate that into a beautiful media message and help you get through challenging times. 

BACKGROUND

Introduce your business and what you do there.

RD Olson Construction is a general contractor focused on the hospitality and multi-unit industries. I’m William J. Wilhelm, president, and CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Hall?

Idea Hall represents our ideals within the branding, media presentation, and the overall leadership perspective.

SOLUTION

What was the scope of their involvement?

The primary focus for Idea Hall is to help put RD Olson’s name out in front of players and prospects within the industries — whether it be customers, architects, designers, or even community members. They more or less, take the lead on media project releases, groundbreakings, and successful turnovers.

They also support our ideals with the objective of pushing my name as an experienced and skilled individual, with a wealth of knowledge within these industries. It helps to encourage and enhance our brand, by having my name associated with what we do out there, as a kind of expert within various forms of our business. In addition, I provide the vision and objective and Idea Hall will come back and provide general outline recommendations. We will then strategize based on what I feel and fine-tune the message from there. I consult with them often about what we can do and where we can reach out, and they’ve given us some thoughts, general ideas, vision, and guidance.

Moreover, they’ve been helping us with the verbal branding that’s been taking place in a couple of forms. One is within the industry by thought leadership and proper releases that build the brand — which is largely supported by our people and culture. Six years ago, I really wanted to focus on our people, so we brought in a handful of people within the company at various levels, and we created articles and a cultural video. We’re really focused on our community involvement, so the people and culture are very important to our brand’s ultimate success.

What is the team composition?

We have an account manager who communicates with us on a weekly basis, but they have supporting individuals at Idea Hall — whether it’s one of their executives or even Rebecca (President & CEO).

How did you come to work with Idea Hall?

Idea Hall was introduced to us and was awarded a contract for our sister company on a marketing campaign — in which they did a great job. Then, I took over the construction company seven years ago, and I brought them in and had them help us rebuild and revitalize our website. What I liked about them is they were very boutique and very hands-on. I knew I was getting the top people of the company interested in our articles, and they weren’t just going to be handed off to an account manager. The true visionaries of Idea Hall are fully in the background.

What is the status of this engagement?

Our ongoing partnership started in March 2014, and they’re under a contract with us on an annual basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our company has tripled in size since our relationship started — we’ve doubled our employee count and that’s a big investment with great returns. The branding, recognition, thought leadership, and having my name as an industry expert, are all mechanisms that Idea Hall has been strategically developing.

In addition, our turnover ratio is at a very low percentage. Putting a focus on the culture within the industry and community is what our employees are looking for. They want a company that has the power within the industry they can be proud of.

Our branding materials have done a remarkable job from a recruiting perspective, to elevate our existing employees to want to grow within the company, and become part of something bigger. They’ve become a powerful tool in our marketing efforts, since a large percentage of our work is in hospitality and multi-unit affordable housing. Next year is probably going to be our biggest year ever, coming out of a pandemic. Whether Idea Hall makes up 10–15% of the results, they’re still instrumental in laying the foundations of who our company is.

How did Idea Hall perform from a project management standpoint?

I’ve got no gripes with their approach to project management whatsoever — the new account manager is always around the account. It’s almost like they anticipate what I’m going to need, and I think a lot that goes back to Rebecca, their founder. They know our company as if they’re fully engaged within our organization, and that makes our partnership very smooth.

We do a lot of phone conversations and emails, but what I like about them is they’re not afraid to pick up the phone — they’re very proactive and they follow up. They display very effective leadership, and I’m proud to say that I try to use that same approach in educating our managers, as well as our customers. 

What did you find most impressive about them?

What I enjoy about them is they’re always prepared. Whether we’re having visionary meetings, or doing some kind of press release, they’re always prepared to where they can take the lead to get me focused on the right objective right out of the gate — I’ve got very limited time so they make my life very easy. That in itself creates a tremendous value that we didn’t have in the last PR company that I dealt with briefly.

Are there any areas they could improve?

If I were over Rebecca’s court leading the charge with her, I would continue to really get to know our customers, because they need a change from different perspectives often. Being in business for over 40 years, and leading the company for the last seven years, I’ve learned that you have to adapt every day.

We’re only as good as the last experience we delivered to our customer. It’s not that they could do better at that, but that’s something I would give to them as advice. Don’t lose focus especially in the market today and the future. There’s a bubble out there and something’s going to happen, and when it does, they’ll be able to respond a little better and quicker.

Do you have any advice for potential customers?

I would advise them not to hold back on their thoughts and creativity, and think outside the box. Let Idea Hall come back and give you options right out of the gate. I understood the value of marketing, but I held back a little bit because I had to see the power behind it myself. Think and dream big, and don’t be afraid to agree or disagree. They’re professionals who know how to take that kind of critique. They’re great communicators and that’s what I love about them.