Hi There!

BACKGROUND

Please describe your company and position.

I am the CEО of ELLE Uzbekistan

Describe what your company does in a single sentence.

ELLE Uzbekistan is a leading media brand that celebrates global fashion and culture through a local perspective, reflecting the vibrant spirit of modern Uzbekistan.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hi There! to accomplish?

• To launch the ELLE brand in Uzbekistan
• To adapt the global ELLE identity for a new market

SOLUTION

How did you find Hi There!?

Referral

Why did you select Hi There! over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Strategic partnership

How many teammates from Hi There! were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hi There! Agency handled the full creative development for the launch of ELLE Uzbekistan. Their team led the brand localization, visual identity, and art direction for both print and digital platforms.

Key deliverables included:

1. Development of the brand concept and visual guidelines aligned with the global ELLE standards.

2. Art direction and layout design for the first and subsequent print issues.

3. Design and structure of digital and social media assets to support the brand’s online presence.

4. Ongoing consulting and creative supervision to ensure consistency across all platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Successful launch of ELLE Uzbekistan in both print and digital formats

2. All magazine issues were produced on time and with exceptional quality.

3. All digital and print materials met the high creative and brand standards of ELLE.

4. The project achieved strong brand recognition among fashion and lifestyle audiences across Central Asia, and led to the establishment of long-term partnerships with leading local creatives.

Over 20,000 copies distributed per issue

Established strong local readership and partnerships within 6 months

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Hi There! team demonstrated excellent project management throughout our collaboration. They delivered all materials on time, maintained clear communication, and were highly responsive to our needs and feedback. Their approach was organized, flexible, and proactive, ensuring that every stage — from concept development to final delivery — met both deadlines and the creative standards of the ELLE brand.

What was your primary form of communication with Hi There!?

Virtual Meeting

What did you find most impressive or unique about this company?

Hi There!'s tailored, human-centric approach to every aspect of the collaboration. They went beyond our needs, combining creativity with strategic thinking to help shape the ELLE Uzbekistan brand on a deeper level. We saw them not just as contractors, but as true strategic partners who genuinely cared about the success and long-term vision of the project.

Are there any areas for improvement or something Hi There! could have done differently?

No, we were fully satisfied with the collaboration. The team delivered excellent results and met all expectations.