HBT Digital

BACKGROUND

Please describe your company and position.

I am the Founder of Mpressed

Describe what your company does in a single sentence.

MPRESSED is a marketing agency based in Covington, Louisiana, that creates smart, efficient digital marketing solutions for its clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HBT Digital to accomplish?

• Google Ad Campaigns
• Lead Generation
• Digital Marketing Strategy

SOLUTION

How did you find HBT Digital?

Referral

Why did you select HBT Digital over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from HBT Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Build an online advertising plan. Create campaigns on marketing channels, set-up conversion actions and tracking, and review final campaigns (pre-launch). Provide monthly reporting by marketing channel so that we can make data driven decisions. Adjust campaigns based on performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable outcomes for this project include improved ad performance metrics such as higher click-through rates, lower cost per click, and increased conversion rates. Success can be demonstrated through enhanced return on ad spend, growth in relevant website traffic, and expansion of effective keywords. A/B testing results, larger quality audience lists, and increased tracked conversions also indicate progress. Ultimately, alignment with client goals, better understanding of customer behavior via pixel data, and positive trends in key performance indicators reported monthly will showcase the project's effectiveness in advertising management and campaign optimization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project team demonstrated effective management skills throughout the engagement. They consistently delivered items on schedule, meeting agreed-upon deadlines. Their responsiveness to your needs was excellent, addressing concerns and requirements promptly and appropriately. Overall, the project management aspect of their service was satisfactory, with no significant issues or shortcomings noted. The team's performance in terms of timeliness, communication, and adaptability to your needs was good across the board.

What was your primary form of communication with HBT Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

The most impressive aspects of this company were their exceptional responsiveness and excellent communication. They stood out for their ability to quickly address inquiries and concerns, maintaining a high level of engagement throughout the project. Their communication skills were particularly noteworthy, ensuring clear, consistent, and effective information exchange. This combination of rapid responsiveness and superior communication likely contributed significantly to a smooth project flow and positive client experience, setting them apart from other service providers in their field.

Are there any areas for improvement or something HBT Digital could have done differently?

HBT Digital demonstrated excellence across all aspects of their service. Their performance met or exceeded expectations, leaving no notable areas for improvement. The client found their work to be of high quality, with strong project management, responsiveness, and communication. Given the positive feedback, there were no apparent shortcomings or aspects that needed to be handled differently. HBT Digital seems to have delivered a thoroughly satisfactory experience, living up to their commitments and leaving the client highly pleased with their services.

BACKGROUND

Please describe your company and position.

I am the Founder, Executive Producer of Pixelab Studios

Describe what your company does in a single sentence.

Pixelab Studios is a full-service Pittsburgh video production company that partners with brands to create story-driven marketing videos that attract, convert and delight!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HBT Digital to accomplish?

• PPC Marketing
• Social Media Management

SOLUTION

How did you find HBT Digital?

Referral

Why did you select HBT Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from HBT Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Managed LinkedIn, Facebook, and Google Ads campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received nearly 10,000 impressions on Google and 33 clicks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I've been fortunate to collaborate with HBT Digital since 2019, and I appreciate their thoughtful approach to digital marketing and responsive customer support.

What was your primary form of communication with HBT Digital?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were customer-focused and strategic in their approach.

Are there any areas for improvement or something HBT Digital could have done differently?

N/A