Hatch Advertising

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Union Gospel Mission Inland Northwest

Describe what your company does in a single sentence.

UGM is a 501(c)3 nonprofit that provides shelter, food, recovery and individualized pathways out of homelessness for individuals struggling with homelessness, abuse, and addiction.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hatch Advertising to accomplish?

• awareness, traffic, donations
• awareness and traffic
• Google Ad management
• radio, tv, billboard, print ad space
• advertising consulting

SOLUTION

How did you find Hatch Advertising?

Referral

Why did you select Hatch Advertising over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Hatch Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Though our in-house marketing team can handle all of the creative and production of materials, we depend immensely on Hatch to purchase and place all of our ongoing ads for digital, radio, print, tv, and more. They work closely with us year-round and then ramp up efforts alongside us for our Q4 multi-channel campaign. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increases in website traffic, online Conversions and donations

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Acting as an extension to our team, Hatch is an invaluable resource, helping us make informed decisions, providing monthly insights into our performance, and partnering closely with us seasonally in strategizing and testing new efforts. They keep us on schedule, send reminders as needed, and regularly touch base to see how we're doing and what's coming up.

What was your primary form of communication with Hatch Advertising?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Because of their extensive knowledge and frequent, personal communication with us, I feel secure and supported in every effort. Whenever we have unique questions or want insight on something, they take the time to either email or call with a thoughtful review of our situation and informed suggestions. They also never upsell or push us to work beyond our resources. Truly, it's the best agency dynamic I could ask for to propel our mission forward!

Are there any areas for improvement or something Hatch Advertising could have done differently?

They typically don't offer opinions or new ideas unless asked. But because of the trust we've built together, they have more room to make suggestions and give opinions than our other external and internal relationships, so I'd welcome more of that.