Halobrand

BACKGROUND

Please describe your company and position.

I am the CEO of Octo

Describe what your company does in a single sentence.

Community management SaaS platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Halobrand to accomplish?

• Full Scale Branding
• Digital Strategy
• Web and Mobile App UI UX

SOLUTION

How did you find Halobrand?

Referral

Why did you select Halobrand over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Halobrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Halobrand:

• Developed a full-scale branding strategy, defining OCTO’s vision, purpose, mission, and core values.
• They crafted ot brand promise and target audience personas.
• Engaged in culture immersion and values alignment.
• Created employer branding and internalization programs.
• Conducted research, audits, and analysis for insights.
• Established brand positioning, architecture, and narrative.
• Developed naming, visual, and verbal identities.
• Provided digital strategy consulting and designed engaging digital experiences and products.
• They designed our website using webflow
• Provided UI UX services for our SaaS platform for mobile + desktop.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Brand recognition skyrocketed after launch
• Boosted new customer acquisition by 400% with a compelling brand narrative and targeted personas.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Halobrand delivered the project on time, with clear communication and efficient management

What was your primary form of communication with Halobrand?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Halobrand are tech nerds who grasp complex details that traditional agencies often miss. They treat each project like their own, always going the extra mile to achieve the best results. That’s just how they tick.

Are there any areas for improvement or something Halobrand could have done differently?

We look forward to Halobrand’s continued growth. Godspeed!

BACKGROUND

Please describe your company and position.

I am an executive of MAP360

Describe what your company does in a single sentence.

MAP360 is a comprehensive sustainability management platform that helps companies measure, manage, and report their ESG performance in alignment with global standards.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Halobrand to accomplish?

• Corporate Identity Enhancement
• New Website & Improvements
• UX Enhancement

SOLUTION

How did you find Halobrand?

Referral

Why did you select Halobrand over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Halobrand were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Halobrand to renew our website, retaining some initial branding and corporate identity as core elements, but enhancing and modernizing it to better fit our identity and market positioning. Halobrand's creative touches helped us develop a more attractive, modern, and classy website that effectively communicates our services to our key markets.

The enhancements to our corporate identity documents and the UX of our software screens made it much easier for us to express ourselves. Specific tasks were outlined and regular meetings were held to ensure timely delivery of the outcomes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website and communication materials we regularly use for engaging with our clients and potential clients have been successfully updated. The renewed website, in particular, has received a lot of positive feedback from our entire ecosystem. It not only looks sleek and sophisticated but also accurately reflects what we do and who we do it for.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project manager was committed to the deadlines and closely monitored the deliverables.

What was your primary form of communication with Halobrand?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

"What I found most impressive was that they truly embraced our brand. They don't just see it as a job; even when it's not part of the project, they come up with other digital or marketing strategies that align with the new website and branding. Overall, they treat the project as their own, which is a fantastic quality to have.

Are there any areas for improvement or something Halobrand could have done differently?

Not at the moment.