Grux digital

BACKGROUND

Please describe your company and position.

I am the Demand Generation Marketing Manager of SurveySensum

Describe what your company does in a single sentence.

SurveySensum is an AI-enabled end-to-end CX management platform that helps businesses streamline feedback collection, gain deeper insights, and make data-driven decisions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grux digital to accomplish?

• Launch and Manage Linkedin Ads
• Expand to new geographies and share about product offerings
• Run ABM campaigns

SOLUTION

How did you find Grux digital?

Referral

Why did you select Grux digital over others?

• Pricing fit our budget
• Company values aligned
• Other

How many teammates from Grux digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Grux Digital helped us scale our qualified pipeline through LinkedIn Ads. Their team handled everything from audience research and campaign setup to continuous optimization and retargeting. They helped us identify our ideal customer profile (ICP), launched targeted text ads, and built a structured nurture campaign to engage potential leads. Additionally, they guided us in optimizing our landing pages to improve conversions and implemented account-based retargeting to re-engage high-intent prospects. Throughout the project, they refined audience segmentation, optimized budgets, and tested different ad formats to enhance performance.

Their structured execution and data-driven approach helped us generate more qualified leads while keeping ad spend efficient.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Secured 2 Enterprise SQLs within the first 30 days of the campaign launch
2. Improved conversion rates through optimized ads and refined audience targeting.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Right from the start, the team was on point—responsive, focused, knowledgeable and helped us through and through and understood the requirements at every turn. Plus, we picked up a ton of useful insights from them along the way. 

What was your primary form of communication with Grux digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their structured approach to LinkedIn Ads and ABM stood out. Instead of just running ads, they continuously refined targeting, experimented with different formats, and optimized landing pages to improve lead quality.

Are there any areas for improvement or something Grux digital could have done differently?

Nothing at the moment

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of procurement solutions company. 

Describe what your company does in a single sentence.

Empower procurement to transform supplier relations, transactions, and communications in a smart & strategic manner!​

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grux digital to accomplish?

• Lead Generation

SOLUTION

How did you find Grux digital?

Online Search

Why did you select Grux digital over others?

Pricing fit our budget

How many teammates from Grux digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for Grux Digital includes optimizing our digital advertising with a structured Account-Based Marketing (ABM) approach to drive qualified leads efficiently. Grux will start with a comprehensive audit to refine our targeting framework and establish advanced audience segmentation, ensuring ads reach high-quality prospects. 

A personalized ABM strategy will be developed for enterprise-level accounts, and paid ad performance will be continually optimized to reduce cost per lead. Grux will implement Google Tag Manager for real-time tracking, and weekly action plans and performance reports will keep us aligned with goals. 

Success metrics include a targeted reduction in cost per lead, increased MQL and SQL growth, and a higher volume of booked meetings, supporting our growth with improved ROI. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Driving qualified booked meetings and increasing our marketing pipeline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Grux provided clear action items for the upcoming week during our meetings. Their support was excellent, with quick responses via WhatsApp and Slack. We appreciated working directly with their experts, not through a project manager, which made communication more effective.

What was your primary form of communication with Grux digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Grux Digital improved our paid ads through advanced audience segmentation, leading to a 39% increase in MQL growth. They set up a personalized ABM plan for key accounts, resulting in a 22% drop in cost per lead and significantly improved ROI. Their tech stack revamp included GTM tracking for real-time insights, and their audits and weekly action plans kept us aligned with our goals.

Are there any areas for improvement or something Grux digital could have done differently?

Not as of now

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of Fretron Pvt Ltd

Describe what your company does in a single sentence.

Fretron is a logistics and supply chain management platform that helps enterprises in the manufacturing and logistics sectors optimize their operations. It provides real-time visibility and predictive analytics. With features like end-to-end shipment tracking, Fretron empowers businesses to make informed decisions and improve delivery performance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grux digital to accomplish?

• We chose Grux Digital because of their expertise in combining ABM with personalized outreach. They understood our product and ICP, creating an effective ABM campaign. The team is skilled and stays up to date with the latest practices.

SOLUTION

How did you find Grux digital?

• Online Search
• Other

Why did you select Grux digital over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Grux digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Opportunity / Challenge

Our marketing efforts relied heavily on cold emails and calls, resulting in low conversion rates and extended sales cycles. Our lead generation approach was not effective. We needed a personalized approach to effectively engage key decision-makers and a strategic method to consistently attract qualified enterprise leads 

Solution & Strategy

Grux Digital first segmented our ICP into different tiers and worked with our founding and sales teams to identify 3-5 key messages that resonated with each segment. They launched targeted campaigns, like webinars and product walkthroughs, which helped us connect with cold leads. They also created helpful resources like checklists and handbooks and set up email campaigns to nurture those leads. Their full-stack ABM strategy helped us consistently generate qualified enterprise accounts and improve lead conversion.

Results & Feedback:

As a result of their efforts, we scheduled 20 discovery calls with sales-accepted leads and re-engaged 57 contacts that had been marked as lost by the sales team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a result of their efforts, we scheduled 20 discovery calls with sales-accepted leads and re-engaged 57 contacts that had been marked as lost by the sales team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was efficient, with timely delivery of all items. They responded promptly to our needs, showing flexibility and clear communication throughout.

What was your primary form of communication with Grux digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They understood our product and ICP, creating an effective ABM campaign. The team was skilled and stayed up to date with the latest practices.

Are there any areas for improvement or something Grux digital could have done differently?

Grux Digital performed well overall.

BACKGROUND

Please describe your company and position.

I am the Head of Growth of Qoruz

Describe what your company does in a single sentence.

We help brands and agencies run influencer marketing efficiently at scale.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grux digital to accomplish?

• Increase SQLs from Hitlist

SOLUTION

How did you find Grux digital?

Online Search

Why did you select Grux digital over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Grux digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ABM Strategy: Develop a targeted ABM strategy, including account identification, audience segmentation, and personalized messaging aligned with Qoruz’s Ideal Customer Profile (ICP).
Campaign Execution: Run multi-channel campaigns (email, social media, paid ads) to engage decision-makers, nurture leads, and improve product understanding among prospects.
Lead Qualification: Define Marketing Qualified Leads (MQL) criteria and implement a lead scoring system for high-intent leads.
Optimization: Track and adjust campaigns based on performance insights to maximize MQLs and opportunities.
Project Management: Regular updates, flexible scheduling, and clear communication on campaign progress.
Results Analysis: Analyze conversions and pipeline development to maintain a steady flow of qualified opportunities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Grux helped us set up a personalized ABM strategy and execute multiple targeted campaigns. The results were impressive: we generated 247 MQLs and secured 40 opportunities, which significantly increased our deal closures. 

Overall, we built a steady pipeline, moving towards a more predictable flow of opportunities. 

Wonderful experience, and been working with them for almost 8 months. Great results delivered.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Grux Digital did a fantastic job managing the project with Qoruz. They kept everything super organized and stayed in touch regularly, so Qoruz always knew what was happening and what to expect next. They shared weekly and monthly updates, which made it easy to see how campaigns were performing and whether any tweaks were needed.

One of the best things about working with Grux was how they consistently delivered everything on time. Every part of the project stayed on schedule, which helped Qoruz meet its own targets without any last-minute scrambles.

Plus, Grux was super responsive and flexible. If Qoruz needed a shift in focus or a quick change in campaign direction, Grux was ready to adapt. This flexibility made it feel like they were truly committed to Qoruz’s goals and willing to adjust as needed to get the best results.

In the end, Grux’s project management approach made the whole process smooth, and their attentiveness played a huge role in boosting lead quality and conversions for Qoruz.

What was your primary form of communication with Grux digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

 
Grux digital's standout feature was their comprehensive approach to account-based marketing (ABM). They excel in crafting personalized strategies that align with a client's Ideal Customer Profile (ICP), ensuring targeted and effective campaigns. Their ability to seamlessly integrate various marketing channels and adapt to evolving client needs demonstrates a deep understanding of B2B marketing dynamics. This holistic and flexible methodology sets them apart in the industry.

Are there any areas for improvement or something Grux digital could have done differently?

One area where Grux Digital could potentially improve is by offering more proactive insights and suggestions. While they did an excellent job managing the campaigns and meeting targets, taking an even more consultative approach could add extra value. For example, suggesting innovative campaign ideas or sharing new trends in ABM could help their clients stay ahead of the curve.

Additionally, adding more detailed reporting or deeper data analysis might provide clients with a better understanding of campaign impacts and areas for further optimization. This level of insight could help clients like Qoruz refine their strategy continuously, enhancing long-term outcomes.