Growtika

BACKGROUND

Please describe your company and position.

I am the Head of Product Marketing of a software company 

Describe what your company does in a single sentence.

Our Company is a Universal Non-Human Identity Security Platform offering visibility, lifecycle management, posture and risk management, detection and response, and Zero Trust protection for NHIs across all terrains: Cloud, SaaS, and on-prem.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growtika to accomplish?

• Strengthen our organic presence and authority in the emerging Non-Human Identity (NHI) security space - Driving targeted organic traffic from security, DevOps, and engineering audiences
• Improving keyword rankings around core category terms and problem spaces
• Supporting our GTM efforts with optimized content and technical SEO
• Enhancing our overall domain authority through high-quality backlinks and structured on-page improvements

SOLUTION

How did you find Growtika?

Referral

Why did you select Growtika over others?

• Great culture fit
• Good value for cost
• Referred to me
• Great reviews

How many teammates from Growtika were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Growtika worked with us on a comprehensive SEO and content program designed to build category ownership, increase organic visibility, and drive qualified traffic to our site. The engagement included both strategic advisory and hands-on execution.

Scope of Work:

SEO Strategy & Planning

• Keyword research aligned with our product, ICP, and competitive landscape
• SEO roadmap development to prioritize initiatives across technical SEO, content, and link building

Technical SEO Optimization

• Full audit of our website, including site structure, speed, crawlability, and indexing
• Fixes and improvements across metadata, page hierarchies, schema markup, and internal linking
• Monitoring and recommendations based on performance metrics (Core Web Vitals, crawl errors, etc.)

Content Strategy & Execution

• Development of a high-impact breifings and Table of Contents (ToC) for strategic content, based on prioritized keywords
• Optimization of existing content to improve performance and keyword alignment

Key Deliverables:

• Strategic keyword maping and prioritization
• Technical SEO audit with implementation plan
• Monthly content briefs and ToCs
• Performance dashboards and monthly analytics reports

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw clear, measurable progress across multiple key SEO metrics. These outcomes reflect the agency’s strategic focus, technical expertise, and content optimization efforts, all contributing to stronger visibility and discoverability for our brand.

• Organic traffic increased month-over-month, supported by a consistent rise in both page views and sessions.
• We also observed notable improvements in keyword rankings, including several high-priority keywords moving onto the first page of search results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was smooth and easy, primarily via Slack. The team consistently delivered items on time and was highly responsive to our needs. 
They were proactive, flexible, and quick to adapt to shifting priorities, making the collaboration seamless and efficient.

What was your primary form of communication with Growtika?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their combination of high-quality work and tangible results, paired with a great attitude. They are genuinely fun to work with, and consistently make collaboration both productive and enjoyable.

Are there any areas for improvement or something Growtika could have done differently?

-

BACKGROUND

Please describe your company and position.

I am the CEO & cofounder of a development company.

Describe what your company does in a single sentence.

Dev tools for customer data protection.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growtika to accomplish?

• SEO
• Content writing

SOLUTION

How did you find Growtika?

Meet up

Why did you select Growtika over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Consultancy and expertise

How many teammates from Growtika were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Technical SEO - making sure all the web site is up to latest SEO best practices.
Stategical key words research - coming up with all relevant keywords needed for our niche.
Content writing - writing blogs and helping us writing blogs on our topics.
Implementation - hands on team, access to the website to apply changes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We started getting ranked number #1 on Google search engine results!
And many top10 for various key words too.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is very professional, hands on, and proactive. They pushed us and were very patient also to explain everything, how it's done, why it should be done, etc. They work with Trello to manage the projects and tasks.

What was your primary form of communication with Growtika?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

You can't argue with seeing your brand name first in Google.
Top tier delivery, we saw amazing results within a few months. We learned a lot from them.

Are there any areas for improvement or something Growtika could have done differently?

Writing highly technical blogs are a big challenge for everybody.

BACKGROUND

Please describe your company and position.

I am the CMO of Checkly

Describe what your company does in a single sentence.

Checkly enables code-first synthetic monitoring for modern DevOps. Monitor your APIs and apps at a fraction of the price of legacy providers. Powered by Monitoring as Code and Playwright. Detect and Resolve Issues 10x Faster.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growtika to accomplish?

• SEO strategy

SOLUTION

How did you find Growtika?

Referral

Why did you select Growtika over others?

• High ratings
• Great culture fit

How many teammates from Growtika were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our collaboration with Growtika has been transformative for Checkly. They executed a comprehensive SEO strategy, including meticulous competitive research, on-page and technical SEO, and strategic backlinking. Their work on optimizing our website and landing pages significantly improved our search engine rankings and user experience.

Growtika's team also developed technical content and continously updated and improved our existing content, creating high-quality, engaging material that resonated with our developer audience. This content not only boosted our SEO performance but also established Checkly as an industry authority.

Additionally, Growtika's efforts in building high-quality backlinks have enhanced our domain authority, driving more organic traffic to our site. Their holistic approach, combining SEO, content creation, and strategic optimizations, has significantly elevated Checkly’s online presence and growth. We highly recommend Growtika for their exceptional expertise and innovative strategies​ 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Partnering with Growtika has led to significant growth for Checkly. Their comprehensive SEO strategy, including competitive research, on-page optimization, backlinking, and technical content development, has greatly enhanced our online presence. 

Additionally, their optimization of our website and landing pages has improved user experience and engagement. Growtika’s holistic approach has been instrumental in driving our substantial growth and establishing Checkly as an industry leader​

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Growtika's project management was exemplary. They consistently delivered items on time and were highly responsive to our needs. Their team maintained clear communication throughout the project, quickly addressing any questions or adjustments we had. 

Their proactive approach and dedication to meeting deadlines ensured that all project milestones were achieved smoothly and efficiently. This responsiveness and reliability were key factors in the successful execution of our SEO and marketing strategies​.

What was your primary form of communication with Growtika?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Growtika was the results - their ability to deliver substantial growth and improved online visibility through their innovative and comprehensive SEO and marketing strategies

Are there any areas for improvement or something Growtika could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Group Principal Engineer of johnnyreilly.com

Describe what your company does in a single sentence.

I provide a high quality technical blog focusing on Microsoft related technologies such as TypeScript, Azure, Bicep, .NET etc

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growtika to accomplish?

• Fix my SEO blocklisting (I wasn't ranking at all)
• Improve my approach to SEO in general

SOLUTION

How did you find Growtika?

Hacker News

Why did you select Growtika over others?

• Pricing fits our budget
• Great culture fit
• Good value for cost
• Was really impressed by initial conversations

Describe the scope of work in detail. Please include a summary of key deliverables.

To read a full story it's worth reading this post: https://johnnyreilly.com/how-we-fixed-my-seo - I will draw from this to summarise the work done:

• Improve approach to E-E-A-T
• Fix duplicate content
• Perform a tags review
• Work on internal linking / improving site footer link story
• Reducing pages crawl depth
• Enriching structured data support
• Improving backlink support
• Adding meta description to posts

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I couldn't get arrested from a search perspective in February 2023; showing up a mere 5,000 times in search results. That sounds like a big number, but in search terms it's really not. But by October / November 2023 I was back in the game, showing up 274,000 times in search results. That's a 55x increase!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Growtika were with me for the long haul. They kept checking in and bringing ideas and suggestions.  When things were looking tricky they stayed the course, helping me and bring the project to completion.  They were a joy to work with.  

What was your primary form of communication with Growtika?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was incredibly impressed by the breadth of their expertise, as well as the way they could make it directly applicable to my project really quickly.  They were also really pleasant to work with - I greatly enjoyed the experience of working with them!

Are there any areas for improvement or something Growtika could have done differently?

Honestly, no. They were outstanding.

BACKGROUND

Please describe your company and your position there.

I'm the SEO manager of Mesh Payments, a fintech company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growtika?

we wanted to create large-scale content & high-quality content for our inbound and acquisition teams in order to drive organic and paid traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

we tested several contractors but were ultimately convinced by the flexibility, attitude, and speed, as well as the fact Growtika know our industry inside and out. In addition their pricing was more than decent.

Describe the project in detail and walk through the stages of the project.

actually, we had (and still have) multiple projects, some are one-time and some are ongoing. within these projects, Growtika were asked to provide customized B2B professional content in order to target a specific audience, while describing our technology and products. After a very short phase of learning our needs and requirements, they went on to draft the content, hand it out, get our feedback, make the requested changes, learn, and improve, so that very quickly we were getting the exact content we needed.

How many resources from the vendor's team worked with you, and what were their positions?

we had a writer and an editor working with us, as well as a project manager who was available almost 24/7

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

the new category created by Growtika's content team went from 0 to 2,500 monthly organic sessions within a bit more than 6 months

How effective was the workflow between your team and theirs?

workflow was highly effective, quick and professional

What did you find most impressive or unique about this company?

Their can-do attitude and ability to meet strict deadlines are impressive.

Are there any areas for improvement or something they could have done differently?

nothing substantial I can think of

BACKGROUND

Please describe your company and position.

I am the VP Marketing of groundcover

Describe what your company does in a single sentence.

groundcover is a cloud-native application monitoring solution that reinvents the domain with eBPF. Built for modern production environments, it enables teams to instantly monitor everything they build and run in the cloud without compromising on cost, granularity, or scale.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growtika to accomplish?

• SEO-optimized content
• On Page technical SEO
• Content Distribution (Off-page linking)

SOLUTION

How did you find Growtika?

Referral

Why did you select Growtika over others?

Company values aligned

How many teammates from Growtika were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Monthly keyword research, topical website architecture, on page and off page linking, distribution of content, seo-optimized content development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Helped us gain a lot of organic and direct traffic to website, reached 1st-5th place on all relevant KWs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very attuned to our timelines, always provided all deliverables on time and followed up to ensure project management tasks were completed 

What was your primary form of communication with Growtika?

Virtual Meeting

What did you find most impressive or unique about this company?

They are super agile and very dedicated to the tech industry. They led us in the right direction and ongoing support as we scaled 

Are there any areas for improvement or something Growtika could have done differently?

not that I can think of

BACKGROUND

Please describe your company and position.

 I am the Head of Marketing of an IT company 

Describe what your company does in a single sentence.

We are an automated Kubernetes cloud resource management platform. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growtika to accomplish?

• SEO Optimization
• Improve Organic Traffic
• Improve Traffic in Our Target Regions

SOLUTION

How did you find Growtika?

Referral

Why did you select Growtika over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Growtika were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To assist us in establishing our organic footprint in our ecosystem. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Impressive increase in organic traffic to our website. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered on time, and their availability was consistent and quick. 

What was your primary form of communication with Growtika?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They quickly learned about our target audience and ecosystem, enabling them to deliver value in a space that typically takes much longer to yield results. 

Are there any areas for improvement or something Growtika could have done differently?

Not in our use case. They were great. 

BACKGROUND

Please describe your company and your position there.

I was the VP marketing in a developer tool startup.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growtika, and what were your goals?

One of our goals was to drive bottom-up awareness, traffic and opportunities in the developer community. Growtika’s team was leading our dev content initiatives.

SOLUTION

How did you select this vendor and what were the deciding factors?

Experience and success in previous position.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The team mapped our key SEO goals and main developer interests in our community. The goal was to drive awareness and traffic from those topics to fuel our PLG funnel. We did it by creating content and distributing it in Growtika’s unique sources. The results were exceptional and leveled up our SEO tremendously.

How many resources from the vendor's team worked with you, and what were their positions?

Content writers and project manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Doubled our traffic and converted leads in our PLG funnel.

How effective was the workflow between your team and theirs?

Very effective, including clear KPIs and monthly reporting.

What did you find most impressive or unique about this company?

Their growth hacking capabilities and ability to reach the right audience is impressive.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

Head of Marketing at Agora. A real estate investment management platform made to boost operational efficiency, increase investor satisfaction and build trust & transparency in the real estate industry

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growtika?

We wanted to create a solid organic growth strategy and implementation. Growtika works with us to create amazing organic growth strategy, from website building, link building and content creation to everything in between

SOLUTION

How did you select this vendor and what were the deciding factors?

The most professional, straight forward, no BS provider. They presented the best plan, best knowledge and are always to the point and honest

Describe the project in detail and walk through the stages of the project.

• KW analysis
• Build a content strategy around KW
• Briefs and content planning
• URL link structure
• Backlinks

How many resources from the vendor's team worked with you, and what were their positions?

2. 1 was the owner and CEO, Asaf the other is Yuval Halevi, super professional SEO talent that operates our account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Amazing results, organic growth, high quality leads, and much better ranking on google compared to our competitors

How effective was the workflow between your team and theirs?

Amazing. All managed on Monday / Trello, super straightforward and easy

What did you find most impressive or unique about this company?

Super boutique, above and beyond service and full agility to the state of the market. They know their SEO!

Are there any areas for improvement or something they could have done differently?

No