GrowthOS

BACKGROUND

Please describe your company and position.

I am the Director of Axia Data Technologies

Describe what your company does in a single sentence.

At Axia, our purpose is to add value by helping enterprises adapt to AI. Our Core Services revolves around AI development such as building AI agents, AI products while consulting on AI and Data fronts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrowthOS to accomplish?

• Content strategy for our clients in AI and technology space
• CRO audits to improve conversions
• Copy writing for our own website

SOLUTION

How did you find GrowthOS?

Same Coworking Space

Why did you select GrowthOS over others?

• Great culture fit
• Company values aligned
• Quick turnaround & understanding of new trends

How many teammates from GrowthOS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Since we work with multiple B2B business around India and beyond, we have had a long partnership with GrowthOS where they have contributed on multiple fronts including conversion optimisation on website, content strategy, and more. The exact deliverables until now includes - CRO audits for 2x websites, scripting and editing of 50 short form videos, and copy writing for Axia's website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The videos scripted and edited by GrowthOS generated 20K views in less than 3 months. After the CRO audit and landing page changes, website conversions jumped by 15%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Since this was primarily an in-person project where GrowthOS deployed 4 shared resources, including a strategist, 2 editors, and a content writer, on our projects. Earlier, the project management tool was a simple Google sheet, but later, with complexities and multiple projects, they managed on a Zoho PM tool. The team works in a weekly sprint format, making it easier to track tangible progress made within each week, unlike many agencies where the work isn't easily trackable.

What was your primary form of communication with GrowthOS?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The workflow is simply managed with weekly sprints, making it easy for everyone across the team to work in one single direction and a common milestone. Also, the approach to solving for retention on watch time for video and CRO audits for optimising the user flow was analysed with very good understanding of data analytics.

Are there any areas for improvement or something GrowthOS could have done differently?

The initial setup and onboarding to kick off project can be better, otherwise efficiency is lost at the start. But once the work was started full feldgedly, it was very smooth

BACKGROUND

Please describe your company and position.

I am the Co-founder of a marketing agency.

Describe what your company does in a single sentence.

We are a Finance Content Marketing Agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrowthOS to accomplish?

• Content Strategy

SOLUTION

How did you find GrowthOS?

Referral

Why did you select GrowthOS over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from GrowthOS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Content Ideation: The structured ideation process enabled us to produce highly engaging finance content, leading to increased audience retention and brand collaborations.
• IP Creation: By launching exclusive IPs in the finance space with GrowthOS, we built long-term brand assets that attracted premium clients and positioned us as industry leaders.
• Scripting: GrowthOS's scripting enabled us to create finance content that simplifies complex topics, leading to higher engagement and shareability.
• Channel Management: Through optimized channel strategies, GrowthOS scaled our clients’ digital presence, leading to higher visibility, organic growth, and increased inbound leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

YouTube views increased by 2.5x in a span of 2 months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was streamlined on Zoho and hence the communication gap was near about zero. Every time there was an issue, we could easily connect with the team.

What was your primary form of communication with GrowthOS?

Virtual Meeting

What did you find most impressive or unique about this company?

Making sense of data and performance and tweaking the content strategy is something I had never seen before.

Are there any areas for improvement or something GrowthOS could have done differently?

Script writing process could have been faster and efficient.

BACKGROUND

Please describe your company and position.

I am the Sr. Growth Manager of Angel One

Describe what your company does in a single sentence.

Fintech app for stockbroking, mutual funds, lending

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrowthOS to accomplish?

• Designing ad creatives for lending business unit for Angel One

SOLUTION

How did you find GrowthOS?

Referral

Why did you select GrowthOS over others?

• High ratings
• Referred to me

How many teammates from GrowthOS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope was to design creatives in alignment to brand guidelines for better ad performance on digital channels (Google ads, Meta ads). 

Work included deliverables on creatives with usage of different design elements, style in 3 different aspect ratios. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Click through rate (CTR) on ad platforms increased by 35%
2. Conversions from the ad increased by 15%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed professionally on Zoho projects. It was delivered on time as promised and the needs on creative iterations were fulfilled with diligence. 

What was your primary form of communication with GrowthOS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality of work was top-notch. Collaboration with the team at GrowthOS has been seamless. The needs of the project were understood and the project was handled professionally. 

The creatives were taken live on ad platforms and basis the performance of conversion and CTR data, the GrowthOS team took data-driven decision to iterate on the creatives further. 

Are there any areas for improvement or something GrowthOS could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Director of Lakhani Financial Services

Describe what your company does in a single sentence.

Investment banking company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrowthOS to accomplish?

• Brand building
• Youtube management & growth
• Content

SOLUTION

How did you find GrowthOS?

• Referral
• Other

Why did you select GrowthOS over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from GrowthOS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1) Youtube management & growth

2) Video marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Youtube subscriber growth & rentention growth, better quality videos,

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good quality work, completing work on time, hand holding very well

What was your primary form of communication with GrowthOS?

In-Person Meeting

What did you find most impressive or unique about this company?

Their personal touch to marketing is impressive.

Are there any areas for improvement or something GrowthOS could have done differently?

Better communication