Growth Spin

BACKGROUND

Please describe your company and position.

I am the CEO of Moonworkers

Describe what your company does in a single sentence.

Payroll and HR software for SMBs employing shift workers in the UK

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Spin to accomplish?

• Develop a marketing plan
• Structure our digital marketing strategy

SOLUTION

How did you find Growth Spin?

Referral

Why did you select Growth Spin over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Growth Spin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Growth Spin's contribution, providing fractional CMO services, has been invaluable from the inception of our product idea to its successful release to become a leading SaaS payroll and HR software in the UK. Growth Spin was instrumental in developing a marketing plan and selecting the right team to execute it. 

The fractional CMO wasn't afraid to get involved in the actual execution when necessary. With exceptional competence, she managed and set up all our campaigns, including SEM, SEO, SMM, and email marketing. She has deep marketing and brand strategy knowledge, and her empathetic approach significantly impacted our project. We highly recommend Growth Spin for any marketing and brand strategy need.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Delivering a marketing plan within budget and timeframe
• Defining KPIs
• Delivering a brand strategy
• Providing a brand voice document
• Selecting the right marketing execution team
• Managing a £10,000 marketing budget after the launch
• Reaching our revenue goal in Y2 and Y3

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Growth Spin is very experienced in delivering a qualitative marketing plan. Given their confidence and rapid understanding of our project, I had no doubts that it was routine work for them, which was reinsuring as this part can be unclear and stressful for founders initially. From day one, Growth Spin deployed a framework and has proactively delivered the highest-quality deliverables within time and budget. 

What was your primary form of communication with Growth Spin?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What I found most impressive and unique about Growth Spin is its entrepreneurial mindset. They truly understand the challenges I face as a founder, allowing them to provide tailored solutions that address my needs. Their affordability, combined with their ability to take ownership and lead initiatives, makes them stand out. 

Moreover, the team at Growth Spin seamlessly integrates with our own, making it feel like they are an integral part of our company rather than an external partner. Their commitment and capability to drive results have been instrumental in our success.

Are there any areas for improvement or something Growth Spin could have done differently?

Growth Spin could benefit from providing more frequent updates on emerging market trends. Their strategic approach is robust, and adding this proactive element would help us stay ahead of the curve and capitalise on new opportunities even faster.

BACKGROUND

Please describe your company and position.

I am the Co-founder of a Financial Services Company

Describe what your company does in a single sentence.

Provide B2C and B2B products and services within the financial services sector

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Spin to accomplish?

• Customer acquisition
• Brand building
• Scale customer numbers
• User journey improvements
• Customer support operations consulting

SOLUTION

How did you find Growth Spin?

Referral

Why did you select Growth Spin over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Growth Spin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Growthspin were thoroughly professional. They went above and beyond all the time and always delivered exceptional results.

We were struggling to acquire cusotmers effectively. Once growthspin joined our project, we built a winning proposition with industry leading CACs. Growthspin also tested and experimented with a variety of campaigns and brought new ideas to the table.
Additionally, they also helped us in UI/UX/product conversion and funnel analysis and helped us build a streamlined marketing and product function. I cannot recommend them highly enough

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. CAC - We achieved industry leading CACs (they helped reduce our CAC by 80%+)
2. Significant improvements to overall campaign tracking, analysis and content management
3. Improvement of user journey conversion by 40% 
4. Built end to end marketing and product journeys

Describe their project management. Did they deliver items on time? How did they respond to your needs?

1. Always delivered on time
2. Always exceeded expectations
3. Very professional
4. Excellent at stakeholder management
5. Brought new ideas to the table

What was your primary form of communication with Growth Spin?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

1. The attention to detail
2. Very professional including backing up ideas and feedback with well thought through analysis and arguments
3. Immense indsutry knowledge
4. Culture - very respectful and likeable

Are there any areas for improvement or something Growth Spin could have done differently?

None!

BACKGROUND

Please describe your company and position.

I am the Ms of ISRA

Describe what your company does in a single sentence.

We are a training company which offers leadership interventions across the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Spin to accomplish?

• Reduce Customer Acquisition Costs by 45%
• Increase leads for our online courses
• Increase our reach and awareness and website visitors
• Increase leads for our online courses
• Increase our reach and awareness and website visitors

SOLUTION

How did you find Growth Spin?

• Online Search
• Referral

Why did you select Growth Spin over others?

• High ratings
• Company values aligned
• Great interaction with the founder

How many teammates from Growth Spin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Growth Spin helped us achieve our goal with respect to marketing and online digital strategy. They have helped us increase our leads, and reduce our Cost per Customer Acquisition 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• CPC - Reduce CPC by 60%
• CPL - Reduce CPL by 55%
• CAC- Reduce CAC by 45%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Yes, they responded on time. 
• They delivered the project as promised. 
• Growth spin also sent us relevant reports.

What was your primary form of communication with Growth Spin?

Virtual Meeting

What did you find most impressive or unique about this company?

• The commitment to delivery. 
• Delivering as promised. 
• Personalised reporting.
• On time communication

Are there any areas for improvement or something Growth Spin could have done differently?

Not applicable.