Growth Hub (formerly Horizon Marketing)

BACKGROUND

Please describe your company and position.

I am the CMO of REDD

Describe what your company does in a single sentence.

We provide technology for professionals in the commercial real estate industry. We are PropTech.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Horizon Marketing to accomplish?
Optimization of performance marketing campaigns

SOLUTION

How did you find Horizon Marketing?

Referral

Why did you select Horizon Marketing over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Horizon Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Horizon has supported us in optimizing our existing campaigns and kickstarting new ones. They provide ongoing advice, are highly responsive, and are laser-focused on achieving goals. 
Our collaboration is based on direct communication—day-to-day on Slack and monthly online meetings to review results, analyze reports, and draw actionable insights for the future. 
Throughout our collaboration, we tidied up our accounts and significantly improved our performance. June (cooperation start month) vs. October (last full billing month) -> a 146% increase in conversions (completed forms) and a 46% decrease in cost per conversion.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

June (cooperation start month) vs. October (last full billing month) -> a 146% increase in conversions (completed forms) and a 46% decrease in cost per conversion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We feel we’re in good hands. Above all, we appreciate the professionalism (everything is delivered on time, we’re achieving more leads with smaller budgets, so it’s perfect! Plus, our account managers approach each issue thoroughly and are very responsive in day-to-day communication). 
The cherry on top is the collaboration style —we wanted a partnership, and that’s exactly what we got with Horizon Marketing. There was lots of initiative, straightforwardness, and precision. Highly recommended!

What was your primary form of communication with Horizon Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

Direct communication and a partnership-driven approach. That’s how we achieve more together.

Are there any areas for improvement or something Horizon Marketing could have done differently?

So far, so good.

BACKGROUND

Please describe your company and position.

I am the CEO of Frontier Experiences Holding

Describe what your company does in a single sentence.

Real Estate development and management.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Horizon Marketing to accomplish?

• Boost sales of real estate
• Create brand presence

SOLUTION

How did you find Horizon Marketing?

• Online Search
• Referral

Why did you select Horizon Marketing over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Horizon Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

 Horizon Marketing has been an invaluable partner in transforming our marketing strategy and driving substantial growth for our company. Their scope of work included a comprehensive range of services, from initial market research and strategy development to the execution of multi-channel marketing campaigns. 

Key deliverables from Horizon Marketing included:

• Market Research and Analysis: Horizon Marketing conducted in-depth market research to identify key trends, target demographics, and competitive insights. This thorough analysis provided a solid foundation for our marketing strategy.
• Brand Development: They played a crucial role in refining our brand identity, including the creation of a new logo, brand guidelines, and messaging that resonates with our target audience.
• Digital Marketing Campaigns: Horizon Marketing executed highly effective digital marketing campaigns across various platforms, including social media, email marketing, and PPC advertising. Their efforts significantly increased our online visibility and engagement.
• Content Creation: The team produced high-quality content for our website, blog, and social media channels. This content was not only engaging but also optimized for SEO, helping to drive organic traffic and improve our search engine rankings.
• Website Redesign: Horizon Marketing redesigned our website to be more user-friendly, visually appealing, and optimized for conversions. The new design has improved user experience and increased our conversion rates.
• Performance Tracking and Reporting: They provided detailed performance reports and analytics, allowing us to track the effectiveness of our marketing campaigns and make data-driven decisions.
• Consultation and Support: Throughout our collaboration, Horizon Marketing has been incredibly responsive and supportive, offering valuable insights and advice to continuously improve our marketing efforts.

Overall, Horizon Marketing's expertise and dedication have exceeded our expectations. Their strategic approach and execution have played a pivotal role in our company's growth, and we highly recommend their services to any business looking to elevate their marketing efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with Horizon Marketing has yielded significant and measurable outcomes that clearly demonstrate progress and success. Some of the key metrics and results include:

• Increased Website Traffic: Our website traffic saw a substantial increase of 40% within the first six months, attributed to their effective SEO strategies and engaging content creation.
• Improved Conversion Rates: The website redesign and optimized landing pages resulted in a 25% improvement in our conversion rates, turning more visitors into leads and customers.
• Higher Social Media Engagement: Social media campaigns led to a 50% increase in engagement across our social media platforms, with a notable rise in likes, shares, and comments on our posts.
• Enhanced Brand Awareness: Brand recognition and awareness grew significantly, evidenced by a 30% increase in brand mentions and positive reviews online.
• Lead Generation: Horizon Marketing's lead generation tactics resulted in a 35% increase in qualified leads, contributing directly to our sales pipeline and revenue growth.
• Email Marketing Performance: Our email marketing campaigns saw a 20% increase in open rates and a 15% increase in click-through rates, indicating higher engagement with our content.
• Return on Investment (ROI): The overall ROI from our marketing initiatives with Horizon Marketing was impressive, with a 3:1 ratio, meaning for every dollar spent, we gained three dollars in return.
• Search Engine Rankings: Our search engine rankings improved significantly, with several of our targeted keywords ranking on the first page of Google, driving more organic traffic to our site.

These measurable outcomes highlight the effectiveness of Horizon Marketing's strategies and the tangible benefits they have brought to our business. Their expertise and dedication have been instrumental in achieving these results, and we look forward to continued success with their support.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Horizon Marketing demonstrated exceptional project management throughout our collaboration. They delivered all items on time, consistently meeting or exceeding our expectations. Their team was highly organized and efficient, ensuring that each phase of the project was completed according to the agreed timeline.

Communication was a standout aspect of their project management; they were highly responsive to our needs and always available to address any questions or concerns. Their proactive approach meant that potential issues were identified and resolved quickly, ensuring smooth progress. Horizon Marketing's ability to adapt to our evolving requirements and their commitment to our success made the entire process seamless and stress-free.

What was your primary form of communication with Horizon Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Horizon Marketing was their innovative approach to marketing strategy and their deep understanding of our industry. They were able to craft highly effective campaigns that resonated perfectly with our target audience. Additionally, their commitment to personalized service and their ability to quickly adapt to our specific needs set them apart.

The level of creativity and originality they brought to our projects was truly unique, making each campaign not only effective but also memorable. Their dedication to staying ahead of industry trends and their proactive communication ensured that we were always informed and confident in the direction of our marketing efforts.

Are there any areas for improvement or something Horizon Marketing could have done differently?

While our experience with Horizon Marketing was overwhelmingly positive, there are a few areas where there could be room for improvement. One aspect is the frequency and detail of the progress updates. While they provided regular reports, more frequent and detailed updates could enhance our ability to make real-time adjustments.

Additionally, incorporating more face-to-face or virtual meetings could strengthen the collaborative process and ensure that all team members are aligned on project goals and progress. Finally, expanding their service offerings to include more advanced analytics and data-driven insights could further enhance the effectiveness of their marketing strategies. Overall, these are minor suggestions in the context of an otherwise excellent partnership.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of Sun & Snow Sp. z o.o.

Describe what your company does in a single sentence.

Sun & Snow Sp. z o.o. is the largest operator in Poland, managing the rental of nearly 2,800 apartments in over 60 resort towns and cities across the country.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Horizon Marketing to accomplish?

• Increase in sales through the Sun & Snow website
• Higher ROAS (Return on Ad Spend)
• Increase in returning customer rate
• Increase in online campaign conversion rate

SOLUTION

How did you find Horizon Marketing?

Google Ads Online Course

Why did you select Horizon Marketing over others?

• Personalized approach
• Comprehensive perspective on our industry
• Highly substantive conversations

How many teammates from Horizon Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Comprehensive digital campaign management based on the sales funnel, from awareness building to retention. Main channels: Google Ads, Meta Ads, Bing Ads and others, such as Seznam and Tripadvisor.
• Digital Strategy
• Media data analysis and weekly summary meetings with recommendations for further actions
• Implementation of tracking codes in GTM (Google Tag Manager)
• CRO (Conversion Rate Optimization)
• Consulting
• Project management 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Higher ROAS
• Increase in online sales through the Sun & Snow website 
• Higher online campaign conversion rate 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Horizon Marketing Project management deserves the highest praise. From the very beginning of our collaboration, the agency has demonstrated excellent organization and a precise approach to project execution. Every stage of the work is meticulously planned, and deadlines are strictly adhered to.

Horizon Marketing stands out for its exceptional responsiveness. All inquiries and needs are addressed promptly and professionally, significantly facilitating the collaboration process. The quick response to our needs reflects the high level of commitment and flexibility of the team.

The agency has a highly personalized approach to our collaboration. They have meticulously tailored their services to our specific needs and requirements. As a result, we are confident that our goals are fully understood and executed according to our expectations.

What was your primary form of communication with Horizon Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

First of all, the substantive value of Horizon Marketing agency is at a very high level. Their deep knowledge of digital marketing, analytical skills, and familiarity with the latest trends and tools make them not only a business partner but a true advisor in media strategy.

Another aspect is their ability to quickly analyze data and make accurate conclusions. At every stage of our collaboration, the agency skillfully interprets the media results, which allows us to optimize our campaigns and adapt strategies to changing market conditions.

I must also highlight the experienced team of Horizon Marketing specialists. Each team member brings valuable skills and knowledge to the collaboration, leading to high-quality services and effective results. Their professionalism and commitment are of the highest standard, significantly impacting the results of our partnership.

Horizon Marketing has a broad view of our entire business. The team does not limit itself to executing assigned tasks but also understands and analyzes the broader context of the company's operations, enabling the development of more comprehensive and effective strategies. This holistic approach to collaboration is crucial for achieving long-term success.

Are there any areas for improvement or something Horizon Marketing could have done differently?

In our opinion there are no areas for improvement. Horizon Marketing is excellent and has exceeded our expectations in every aspect. 

BACKGROUND

Please describe your company and position.

 I am the Demand Generation Team Leader of an it services company 

Describe what your company does in a single sentence.

We help ramp up software engineering and design capacity, speed up product and MVP development, automate processes, and cut costs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Horizon Marketing to accomplish?

• Optimize Conversion Rates
• Optimize Paid Campaigns
• Increase Traffic on High Intent Pages
• Optimize Account Based Marketing Targeting

SOLUTION

How did you find Horizon Marketing?

Referral

Why did you select Horizon Marketing over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Horizon Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Horizon Marketing was responsible for setting up account based marketing campaigns to help us reach our ICP on Linkedin and other paid channels. Our goal was to increase lead velocity from high segment of clients in very competitive and hard industry of software development.

They've planned whole customer journey, content (including creation), lead generation and set up of CRM with the integrations. Their goal was to also improve organic traffic from Google on high intent landing pages and improve the journey on the website, as well as increase converison rate on our final form.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

THey improved clickthrough, conversions and still optimized the budget for better efficiency thanks to great targeting options. They've increased organic traffic on selected pages by 400% within 3 months, and the paid campaigns spent 30% less while driving 35% more conversions, which was a great result. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was being cooperated by project manager on their side. We had discovery workshops at the beginning, followed up by an audit. After that, they came with precise roadmap filled with action plans, which they discussed with us and after approval started delivering.

What was your primary form of communication with Horizon Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a great understanding of complex sales cycles, lasting for more than a month, yet worth hundreds of thousands. They do not focus on easy lead generation just to show the numbers that will never convert to sales, rather than that they understood the market and showed relevant information to decision-makers at our targeted companies, showing them why our company is the best choice.

Are there any areas for improvement or something Horizon Marketing could have done differently?

Nothing comes to my mind.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing manager for Polcode, a software house located in Poland. We have over 150 employees and specialize in many areas of software development. We focus on web development and e-commerce development, using PHP and Magento. Additionally, we provide a staff augmentation service.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Horizon Marketing?

I joined Polcode in April 2024 to improve the company's marketing efforts. At the same time, Horizon Marketing started working for us as well for the same purpose. Thus, I'm the one responsible for managing our cooperation.

SOLUTION

What was the scope of their involvement?

We've hired Horizon Marketing to run our PPC campaigns on LinkedIn. They denominate themselves as a demand generation company, which is what they do for us. We use their marketing and demand generation services to help us improve our LinkedIn presence. With their help, we're targeting specific verticals and target groups of potential customers. Basically, they help us reach out to those customers.

Initially, we provided Horizon Marketing with more than a simple brief. Our collaboration started with a series of four online workshops in which several members of our company were involved, including sales representatives, project managers, developers, delivery managers, and me, representing our marketing department.

As mentioned, we're currently running LinkedIn ads, we plan to include Google Ads and Meta Ads as part of our strategy. Horizon Marketing already works as if they were part of our marketing team, so we want to continue working together on additional campaigns and marketing media.

Horizon Marketing also offers other services, such as SEO, but we don't use them yet. However, we've leveraged their expertise to configure our HubSpot environment. Their team has also helped us configure our analytics tools.

What is the team composition?

During the initial workshops, two teammates from Horizon Marketing were involved. Currently, we work with Nikodem (Head of Growth) on a daily basis, who acts as our project manager. He's my main point of contact. Moreover, Mateusz (Owner) takes care of the technical side, which includes the analytics and HubSpot configuration, as well as setting up our ads.

How did you come to work with Horizon Marketing?

As mentioned, Horizon Marketing started working for us at the same time I joined, so I wasn't part of the initial hiring process. As far as I know, it was actually Horizon Marketing who reached out to Polcode. After some interviews, my company decided to hire them.

How much have you invested with them?

We pay them a $2,000 fee per month, not including the actual cost of the ads.

What is the status of this engagement?

As mentioned, we started working together in April 2024. We plan to continue our engagement as a long-term partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our initial workshops with Horizon Marketing were very helpful in understanding and narrowing down our target audience. Thanks to that initial assessment, our ads are now running quite successfully. The results have come relatively quickly; we weren't expecting to get leads from these ad campaigns so fast.

Just after two weeks of setting up and launching our first campaigns, we started getting marketing-qualified leads. Now, we're receiving a regular volume of leads, which is very important for us. These results show that the initial workshops worked out very well because we're now targeting companies we already would like to work with. Although the volume of leads hasn't increased, the quality of those leads is really great.

How did Horizon Marketing perform from a project management standpoint?

Horizon Marketing's performance in that regard has been great.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I would like to give a shout-out to Nikodem and Mateusz. Both of them are very helpful and competent. Moreover, they're proactive and respond very quickly to all our inquiries. I really enjoy working with them and appreciate their expertise.

What did you find most impressive about them?

I'm satisfied with what Horizon Marketing has done and has been able to deliver.

Are there any areas they could improve?

I don't see any areas of improvement for them, to be honest.

Do you have any advice for future clients of theirs?

Although Horizon Marketing can run workshops very well, it's best to be prepared and know what you want to advertise. That way, you will shorten the time it takes from hiring them to launching the first campaign. The best approach is to do some preliminary work before starting your marketing activities with Horizon Marketing.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Neontri

Describe what your company does in a single sentence.

Software Development and IT Outsourcing for enterprise-sized clients, mostly in banking and retail.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Horizon Marketing to accomplish?

• LinkedIn Ads optimization
• Content Strategy
• Website Conversion optimization
• Account Based Marketing
• Lead-Gen

SOLUTION

How did you find Horizon Marketing?

Referral

Why did you select Horizon Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Horizon Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As a company, we needed to reach out for support in managing our LinkedIn Ads account, in addition to Content Strategy optimization and Marketing Strategy review. Back then, I was almost a one-man marketing army in the company, so although I had expertise in fields that guys from Horizon opted to deliver, I just needed additional pairs of hands to keep things going.

My main goal was to create a strategy for Account Based Marketing activities from scratch. With a new website and some content support on top of that, we wanted to start creating awareness throughout our clientele. Then, after creating the strategy, their main goal was to basically report and optimize existing campaigns, on top of new ideas, to create demand within our ICP in a convincing way. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Blog visits
• leads from PPC campaigns
• website visits from companies within our ICPs
• LinkedIn company page followers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was really on point; they were dedicated to their tasks, and they assigned their best people to manage our accounts. They were also full of ideas to improve the results

What was your primary form of communication with Horizon Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

They are easy-going, creative bunch of guys who were highly informed when it comes to specifics of our industry. Also, they were up to date with all of the nuances related to the LinkedIn Ads ecosystem.

Are there any areas for improvement or something Horizon Marketing could have done differently?

Well, I think in some cases, the things we were going through while we were reporting were pretty hard to sell to the C-Level executives in our company. Also, focusing just on ABM is a pretty long-term goal, and it requires consistency and commitment, which sometimes can be missed in an environment of hard pressure and lead-focused goals.

However, I'm pretty sure that guys learned their lesson from the time we were cooperating, and they can be extraordinary partners for companies without a clear marketing vision. 

BACKGROUND

Please describe your company and position.

I am the Mareting Manager of an it services company 

Describe what your company does in a single sentence.

We're a technology company that started its operations in 1995. It is considered a leader in designing and implementing dedicated technological solutions for banking, insurance, e-commerce, and many other industries. With over 140 experts on board, our company has a proven track record of 350 completed projects with brands such as LPP, T-mobile, mBank, Credit Agricole, BNP Paribas, Nationale Nederlanden, Nordea, and ING in areas such as software development, UX/UI, and consulting. 

Our projects have repeatedly earned prestigious titles. We have also been recognized with a spot on "The FinTech 50" list, showcasing the most significant companies in the FinTech industry. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Horizon Marketing to accomplish?

• Build a lead generation process
• Help with definition of targeted groups
• Implement ads to choosen platforms

SOLUTION

How did you find Horizon Marketing?

Recommendation

Why did you select Horizon Marketing over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Horizon Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I collaborated extensively with Horizon on the end-to-end implementation of a comprehensive demand generation strategy. This involved not only defining target audiences and crafting tailored messaging, but also providing hands-on support in executing personalized advertising campaigns designed for each audience segment. As part of this effort, we developed and refined a structured approach to Account-Based Marketing (ABM), ensuring that our campaigns were highly targeted, with a focus on high-value accounts.

In addition to executing five strategic campaigns across different stages of the funnel, I played a key role in shaping the overall marketing strategy. This included aligning our tactics with the company’s broader business objectives and optimizing the engagement with targeted accounts through precise targeting, data-driven insights, and close collaboration with the sales team. Our efforts resulted in a more cohesive demand generation framework that successfully engaged both top-tier prospects and wider audience segments. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes of this project were significant, showcasing both progress and success. We successfully launched five targeted campaigns at different stages of the marketing funnel, which directly contributed to an increase in lead quality and engagement from high-priority accounts. The Account-Based Marketing (ABM) approach allowed us to focus on key accounts, leading to more personalized outreach and higher conversion rates.

In addition, by aligning our demand generation efforts with the broader business strategy, we were able to enhance cross-team collaboration, particularly with the sales department, which resulted in more efficient lead nurturing and a shorter sales cycle. The data-driven insights gained from this initiative helped us optimize future campaigns, leading to a measurable uplift in campaign performance and a more refined approach to targeting.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exemplary, characterized by a great approach that balanced structure with flexibility. They remained highly focused throughout the project, consistently meeting deadlines while maintaining a strong commitment to delivering quality outcomes. Their deep understanding of the IT industry was evident in every phase, allowing them to anticipate challenges and navigate complex situations with ease.

They were always open-minded and responsive to my needs, frequently thinking outside the box to propose creative solutions tailored to the project’s specific requirements. Whether it was a technical challenge or a strategic pivot, they were quick to recommend actionable solutions, demonstrating a strong focus on delivering results. Their proactive and collaborative approach made them a pleasure to work with, and I’d gladly recommend their project management expertise to anyone looking for a reliable and innovative partner.

What was your primary form of communication with Horizon Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Horizon Marketing was their incredible attitude and unwavering willingness to help. From the very start, they demonstrated an extensive depth of knowledge that truly set them apart, especially in the IT sector. Their ability to combine creativity with precision was equally impressive, consistently delivering innovative solutions while maintaining an exceptional level of detail and accuracy. It’s rare to find a team so dedicated to not only meeting expectations but exceeding them, all while fostering a collaborative and supportive environment.

Are there any areas for improvement or something Horizon Marketing could have done differently?

n/a

BACKGROUND

Please describe your company and your position there.

I am a Business Consultant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Horizon Marketing, and what were your goals?

I hired Horizon Marketing to help me with online marketing for one of my clients. The aim was to optimize conversions costs and generate more sales. Both these goals were achieved.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was working with Mateusz from Horizon Marketing in marketing agency so I knew the quality he is able to deliver and how good online strategy skills he has.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They helped me to set up the online marketing strategy for my client including: Adwords Ads, Facebook Ads, Linkedin and email marketing. They created the Business accounts in each channel and integrated with client website. Since Jan 2018 they are running the campaigns in the mentioned channels with a big success.

How many resources from the vendor's team worked with you, and what were their positions?

I have been working with 3 people: growth hacker (owner of the company) and 2 campaign managers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thanks to them we were able to decrease the marketing budget for around 60%, keeping 10% annual sales growth.

How effective was the workflow between your team and theirs?

We had a weekly calls during the first 2 years of cooperation. Now we are using mostly Slack and emails on a daily basis and we have calls when we ar planning bigger changes in the current strategy.

What did you find most impressive or unique about this company?

What I like the most about Horizon Marketing is that they are very good sparring partners - they challenged me many times which caused that together we were finding the best, often out of the box solutions.

Are there any areas for improvement or something they could have done differently?

They could think about in-house graphic designers because working with freelancers is sometimes not effective enough.

BACKGROUND

Please describe your company and your position there.

I'm a Performance Marketing Manager at a fast growing EdTech company, Boclips.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Horizon Marketing?

Recently our company has experienced a period of fast growth, and shifted its services from B2T to B2B. We needed that change to be reflected in our advertising campaigns.

SOLUTION

How did you select this vendor?

We pre-selected 4 companies based on peer recommendation. We found Horizon Marketing the most responsive and transparent. Comparing to other companies they were very clear about the scope of work. Contrary to some competitors who focused on impressing us with demand generation jargon, Horizon team explained their process and reasoning behind it in a manner understandable to all stakeholders.

Describe the scope of their work in detail.

After the intro meeting during which we provided Horizon with information about our business goals, personas, we shared all existing assets with Horizon. During the following weeks the team conducted a full audit of our Google Ads account and came back with a set of detailed recommendations on structure, key word strategy, bidding approach, assets, copy, audience and more. They explained how to prioritise our GA overhaul and provided us with extremely detailed best practice guide.

What was the team composition?

We were pleasantly surprised with Founder / CEO attending most meetings, and taking an active part in the project. His deep expertise was priceless.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen a steady improvement in conversion rate, as well as lead quality. Above all we now have a structure we can continue to build on, and a template for quick delivery of effective assets such as landing pages, forms, and ad assets.

How effective was the workflow between your team and theirs?

Very effective. We communicated via Slack and limited calls to absolute minimum, with each live call being closer to workshop full of practical advice.

What did you find most impressive about this company?

The ownership and transparency. They were proactive in understanding our business and keen to share their growth-hacking know-how.

Is there any area for improvement or anything that could have been done differently?

No. We're hoping to work with them again soon.

BACKGROUND

Please describe your company and your position there.

I am a marketing manager in a sports club in Wrocław. We teach people to train in groups. We made functional training.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Horizon Marketing, and what were your goals?

We have a great product - a club for absolutely for everyone. If you want to start, you need to buy a beginner's course. We want to create a better life for everyone of us. We needed specialists to help us with this, and - we found them.

SOLUTION

How did you select this vendor and what were the deciding factors?

Understanding our product and the topic, experience ind digital marketing and flow.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, Horizon analyzes our website. They help to optimize the website and activities. Than - the tests new solutions. The publish our campaigns on Facebook and Google. They prepare detailed reports for us. The have a great contact with us. We act for a common goal. That is great!

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 3 persons. Mateusz, Ania and Radek.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Facebook Ads and Google Ads are very successfull. For one mounth we need to sale 72 places for the course. We have achieved the result 77 for this moment - it's half of the month. Wow! Retention after the course is 67%, but we planned 60%.

How effective was the workflow between your team and theirs?

If we have a question, we get back informations. We feel the flow. We contant with slack, we have a meeting online - when we need.

What did you find most impressive or unique about this company?

I am impressed with their support, and I know we can always count on them.

Are there any areas for improvement or something they could have done differently?

Even more effective in action, if possible. But I know that is possible.