Grow Metrix >> Boutique Digital Marketing Agency

BACKGROUND

Please describe your company and position.

I am the CEO of DEMA Marketing

Describe what your company does in a single sentence.

We help businesses grow online by providing extensive digital marketing services, including UI/UX design, building websites, SEO services, content marketing, and social media..

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grow Metrix to accomplish?

• Set up, launch, and optimization of PPC campaigns for us and our clients
• Improve conversions and ROI

SOLUTION

How did you find Grow Metrix?

Referral

Why did you select Grow Metrix over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Grow Metrix were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Grow Metrix helped us with the following tasks:

• Setting up our YS-base client GA, GSC and GTM accounts
• Setting up, launch, monitoring and optimization of 3 Google engagement campaigns for our client, including KWs, target segment identification, competitors, locations, budgets, performance tracking,reporting and optimization
• Setting up 3 video (Youtube) campaigns 
• Setting up our conversion campaign , including KWs, target segment identification, competitors, locations, budgets, performance tracking,reporting and optimization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We highly recommend Grow Metrix as a PPC partner. Both we and our clients saw a significant increase in conversions, engagement and ROI. The team demonstrated exceptional expertise and professionalism and guided us throughout the whole project. We achieved excellent results fast - we had conversions in the very first week of running the campaigns, although the profiles were newly set. Seamless communication and collaboration.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent organization. The deliverables were submitted on time and perfectly met our needs.

What was your primary form of communication with Grow Metrix?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The expertise and commitment they put into every project were impressive.

Are there any areas for improvement or something Grow Metrix could have done differently?

I can't think of anything they should have done better.

BACKGROUND

Please describe your company and position.

I am the CEO of ServiceTube

Describe what your company does in a single sentence.

Servicetube connects businesses with skilled operational, logistical, and cleaning professionals - on a flexible, cost-effective basis - while also offering management consulting and performance tools to streamline short- and long-term projects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grow Metrix to accomplish?

• Increase qualified inbound leads through website optimization and targeted local SEO.
• Boost online visibility and trust through performance marketing and Google Business profile improvements.

SOLUTION

How did you find Grow Metrix?

• Referral
• Clutch Site

Why did you select Grow Metrix over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Grow Metrix were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Conducting a full technical SEO audit and resolving core web vitals, indexing, and crawlability issues
2. Creating optimized service page content targeting commercial and residential cleaning keywords
3. Writing SEO-optimized blog articles focused on user intent and local search queries
4. Implementing on-page SEO improvements (titles, meta descriptions, headers, internal linking)
5. Building a localized SEO strategy including Google Business Profile optimization, location page development, and citation consistency
6. Monitoring performance via Google Analytics and Search Console with monthly reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Increase in organic website traffic within the first 3 months.
2. 40+ new keyword rankings on the first page of Google.
3. 3× more Google Business Profile views and direction requests.
4. Increase in local service inquiries submitted via the website.
5. Bounce rate reduced by 27% due to improved on-page content and internal linking.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Grow Metrix demonstrated excellent project management from start to finish. All milestones were delivered on time, communication was clear and consistent, and they were highly responsive to our needs. 

What was your primary form of communication with Grow Metrix?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Grow Metrix was their ability to blend strategic thinking with hands-on execution. They didn’t just follow a checklist -they proactively brought ideas, adapted to our industry, and made every part of the project feel tailored and performance-driven.

Are there any areas for improvement or something Grow Metrix could have done differently?

There’s nothing I would have changed. Everything was handled professionally, delivered on time, and aligned with our goals. The experience was smooth and exceeded expectations.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Lions Group

Describe what your company does in a single sentence.

We are a real estate agency that helps people sell, buy, or rent a property in Varna, Sofia, and Plovdiv. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grow Metrix to accomplish?

• Generate Qualified Leads for Lions Group
• Increase Brand Awareness and Credibility
• Uplift Our Digital Marketing Strategy

SOLUTION

How did you find Grow Metrix?

Referral

Why did you select Grow Metrix over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Grow Metrix were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

They built our Google Ads strategy from scratch, optimized our Google My Business profile, and implemented precise call tracking. Within six months, we experienced a 300% increase in qualified leads, a 70% reduction in CPA, and a 3x return on ad spend. Indeed a game-changing partnership!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered outstanding measurable outcomes for Lions Group, including:

300% Increase in Qualified Leads. Higher-quality inquiries led to more transactions.
70% Reduction in CPA. Optimized bidding and targeting significantly lowered acquisition costs.
100% Increase in Closed Deals. More high-intent leads converted into actual sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Grow Metrix excelled in project management, delivering every milestone on time and with great attention to detail.

What was your primary form of communication with Grow Metrix?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Grow Metrix was the time and effort they invested in truly understanding our business and goals. They didn’t just launch ads - they took the time to analyze our market, target audience, and competitive landscape to craft a strategy that made sense for us.

Are there any areas for improvement or something Grow Metrix could have done differently?

Overall, our experience with Grow Metrix has been outstanding, and the results have exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the Associate Director of E-Tabs

Describe what your company does in a single sentence.

E-Tabs has been providing award-winning, leading data visualization and reporting solutions to the market research industry for over 30 years. We help businesses all over the globe boost their productivity and engagement by making the process of producing their reports and visualizations quick, simple and cost effective.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grow Metrix >> Boutique Digital Marketing Agency to accomplish?

• To redesign our existing website into a more modern and responsive platform that would reflect the innovation and trustworthiness that E-Tabs has built over the past three decades in the market research sector. Our previous site no longer communicated our evolving brand effectively and did not perform well on mobile.
• To simplify and modernize our backend infrastructure so that internal teams could manage content without depending on developers. We needed a CMS that allowed marketing, sales, and support teams to independently update pages, add case studies, or launch product announcements quickly and accurately.
• To improve user experience across all touchpoints on the site. Our analytics showed users were dropping off after the home page or struggling to navigate toward key information like our automation solutions or case studies. We wanted a clean, intuitive design that would improve navigation, reduce friction, and ultimately generate more qualified leads through better engagement.

SOLUTION

How did you find Grow Metrix >> Boutique Digital Marketing Agency?

Clutch Site

Why did you select Grow Metrix >> Boutique Digital Marketing Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Grow Metrix >> Boutique Digital Marketing Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project started with discovery sessions that helped both teams align on the business goals, target audiences, and current pain points of the existing site. Grow Metrix led these sessions and distilled the insights into a detailed project roadmap. The UX and UI phases included wireframes and high-fidelity mockups for both desktop and mobile versions of the site. Each layout was reviewed by multiple stakeholders from our side, and the Grow Metrix team implemented revisions without hesitation. The development stage included building a fully custom theme, integrating it with a CMS platform that supported multilingual content, dynamic sections, lead forms, and SEO best practices. They connected our CRM and analytics tools to capture data on user behavior and form submissions. The QA phase was detailed and covered usability, browser compatibility, mobile responsiveness, and performance. Key deliverables included a fully functional, modern website, a scalable and user-friendly CMS, integration with internal platforms, training for our staff, and a launch playbook outlining how to handle content updates and troubleshooting post-launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Shortly after launch, we observed a clear increase in time spent on site, particularly on product pages and case studies, which had previously been underutilized. The bounce rate on mobile devices dropped noticeably, indicating that users were finding it easier to engage with the site. The new contact forms began generating a higher volume of meaningful inquiries, which was one of our core objectives.

Internally, our marketing team can now manage and publish content without the constant need for development support. This change alone has improved our ability to respond to business needs faster, whether it is publishing event news, launching a product update, or sharing a client success story.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed with an impressive level of structure and transparency. We had weekly video calls where tasks were reviewed, blockers were addressed, and upcoming deliverables were discussed. There was a shared project board where we could see progress in real time. All communications were clear, and we always knew who to contact for specific issues.

There was one instance where we decided to change the homepage hero design quite late in the development phase. Despite this being a big shift from the original concept, the team handled it with flexibility. They quickly regrouped, reviewed the new requirements with us, and turned around a revised design in just a few days without any delay to the schedule.

Every deadline was met without compromise on quality. We appreciated their responsiveness and willingness to engage in dialogue whenever our team needed to clarify something, test new ideas, or make adjustments midstream.

What was your primary form of communication with Grow Metrix >> Boutique Digital Marketing Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

What truly set them apart was the depth of their strategic thinking. They didn’t just treat the project as a technical assignment. From the start, they immersed themselves in understanding our market, our positioning, and how our clients interact with us online.

Their ability to combine user-centric design with robust technical execution was impressive. Every recommendation they made was supported by insight, not assumption. During the design process, for example, they explained user behavior patterns that influenced layout decisions. This made our internal team more confident in signing off on design directions we might not have considered on our own.

There was also a genuine sense of partnership. We never felt like we were just a client passing tasks back and forth. It was clear they were invested in the outcome and not just the delivery.

Are there any areas for improvement or something Grow Metrix >> Boutique Digital Marketing Agency could have done differently?

The only aspect that stood out for future improvement was around training materials. While the CMS training sessions were helpful, the written documentation leaned slightly toward a technical audience. For some of our less tech-savvy users, it took a bit more time to get comfortable navigating the backend. A more simplified guide or a few short video tutorials would have made that transition smoother.

Aside from that, the experience was highly positive, and we would not hesitate to work with Grow Metrix again. Their team delivered an outstanding product and supported us at every step with professionalism, insight, and dedication.

BACKGROUND

Please describe your company and position.

I am the President of Perceptics

Describe what your company does in a single sentence.

As North America’s most trusted vehicle imaging company, Perceptics understands the mission-critical need to manage operations with the highest intelligence at your fingertips. For more than 40 years we have designed, engineered and delivered vehicle identification and license plate recognition products to safeguard national borders; to optimize tolling operations; and to ensure that roadways, commercial vehicle traffic and the motoring public are kept safe. We are driven to understand your needs, and we can deliver the accuracy and reliability required for your mission’s success.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grow Metrix >> Boutique Digital Marketing Agency to accomplish?

• To modernize our web presence in a way that communicated our 40-year legacy of engineering excellence without compromising on clarity or visual appeal.
• To develop a robust content management system that empowered our internal marketing and communications teams to publish technical documents, update case studies, and share insights without depending on developers.
• To optimize the site for high-conversion engagement from key client segments including federal agencies, state departments of transportation, and enterprise-level tolling authorities, ensuring that visitor journeys were intuitive and informed.

SOLUTION

How did you find Grow Metrix >> Boutique Digital Marketing Agency?

Clutch Site

Why did you select Grow Metrix >> Boutique Digital Marketing Agency over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Grow Metrix >> Boutique Digital Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included a full redesign and rebuild of our corporate website from the ground up. This meant custom development tailored to our operational and branding needs, not a template or CMS skin. The project started with stakeholder interviews and in depth discovery sessions where they took the time to understand our industry, our buyer personas, and our technological positioning. Following that phase, they produced a new architecture for the site, a redesigned user interface, and a detailed plan for integrating analytics and lead capture tools. They built a custom backend that gave our marketing and communications teams the ability to manage everything from product updates to video content without technical assistance. The final deliverables included the launch of the new website, a set of internal training sessions for our team, and a post launch support window to address any immediate needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project were noticeable within the first month of going live. We saw a higher quality of inbound leads especially from the government sector which told us that the new structure and messaging were landing effectively. Our average time on site increased and our bounce rate dropped significantly, which confirmed that users were finding the site both useful and intuitive. Internally, our content publishing process became much more efficient. Our marketing team no longer needed to rely on developers to publish updates and case studies, which meant we could move faster and stay more responsive to market changes. Most importantly, the website began serving as a real sales tool rather than just a company brochure.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was organized and very responsive. They delivered every phase of the project on time. We had weekly standups and milestone reviews that were always productive and focused. Whenever we had questions or new ideas, they responded quickly and thoughtfully. I remember one instance when our team suggested creating a section specifically for customs and border protection use cases, which was not in the original brief. They assessed the request without hesitation, scoped it in, and adjusted their plan without impacting the timeline. That flexibility, without any compromise on quality or communication, earned a great deal of trust from our side.

What was your primary form of communication with Grow Metrix >> Boutique Digital Marketing Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me the most about Grow Metrix was their ability to translate complex technical information into a user experience that felt natural and engaging. Our business involves advanced imaging technology, machine learning, and real time data applications. It is not easy to make those topics accessible without oversimplifying. Grow Metrix understood the nuance. They did not just ask about the features of our technology. They asked about the impact on our clients, the context of the use case, and the pressure points our customers feel. That level of curiosity and commitment to understanding our business made all the difference. They also had a strong design sensibility that respected both the functional and emotional expectations of our audience. The result was a website that looked and felt like a natural extension of our brand.

Are there any areas for improvement or something Grow Metrix >> Boutique Digital Marketing Agency could have done differently?

If I had to point out one area for improvement it would be in the final documentation. While they provided detailed walkthroughs and live training sessions for our teams, a centralized searchable technical guide would have made onboarding new team members easier after the handoff. That said, they were always available to answer questions post launch and continued to support us well beyond the formal close of the project. Their responsiveness never dropped off, which speaks volumes about their commitment to client relationships.