GRG

BACKGROUND

Please describe your company and position.

I am a coordinator of The University of Wollongong

Describe what your company does in a single sentence.

The University of Wollongong (UOW) is one of the world's top modern universities, offering excellence in teaching, learning, and research, and an unparalleled student experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GRG to accomplish?

• To bring two in-house creative concepts to life for UOW’s TikTok and Meta campaigns, driving brand awareness, website traffic, and audience engagement through authentic, student-led content.

SOLUTION

How did you find GRG?

Other

Why did you select GRG over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from GRG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

GRG supported the execution of two in-house creative concepts for UOW’s existing paid media campaign across TikTok and Meta, providing creative direction, performance-driven insights, and recommendations to refine the content, tone of speech, and engagement potential. Key deliverables included platform-ready creative assets that seamlessly integrated into the existing campaign, authentically showcased our student ambassadors’ personalities, and highlighted the genuine UOW international student experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign contributed to increased website traffic, stronger audience engagement, and greater brand awareness in our target markets, with creative assets successfully integrated into UOW’s existing TikTok and Meta media campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

GRG demonstrated strong project management through regular virtual meetings before and after production, as well as online touchpoints to review progress and provide feedback. The team was proactive in incorporating feedback, and flexible in refining the creative direction to ensure the deliverables aligned with our campaign objectives. 

What was your primary form of communication with GRG?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to go beyond creative execution by providing performance-driven insights, proactive recommendations, and unique creative direction while authentically capturing our student ambassadors’ personalities. 

Are there any areas for improvement or something GRG could have done differently?

Overall, the experience was very positive. Continued collaboration and proactive sharing of market insights, audience trends, and creative performance recommendations would further strengthen future campaigns. 

BACKGROUND

Please describe your company and position.

I am a marketing and communications manager at Study Queensland

Describe what your company does in a single sentence.

State Government agency promoting international education, training and research. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GRG to accomplish?

• Build brand awareness of the destination
• Share authentic stories that connected with prospective students across many markets

SOLUTION

How did you find GRG?

Connected at an industry event

Why did you select GRG over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from GRG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with GRG from the very beginning to create a strong, story-driven content library that included high quality video and images that could be deployed into major campaigns. We then worked together to form the campaign concept and GRG built out an excellent omni-channel media plan for us to deploy the awareness campaign across 10 key global markets. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Met all campaign milestones well ahead of schedule and delivered us a very high engagement rate across all channels and markets, with strong conversion even though we were really aiming at the very top of the funnel to build awareness. GRG's media strategy saw us smash our KPIs within the first few weeks of deployment across an intial 3-month campaign run. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

GRG are incredible to work with. We are a small team with limited resources and often shifting goal posts, they were patient, they were supportive and they ensured we had everything we needed exactly when we needed it. They truly were our partner in this and were someone I could trust fully to give me the right information at the right time to make the best decisions. 

What was your primary form of communication with GRG?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Just how hands-on and personal they are. You truly feel like part of the team, and vice-versa which was exactly what we were looking for. They're open, honest, and supportive, and incredibly solution-driven- nothing was ever too hard, or too much. I couldn't recommend GRG highly enough. 

Are there any areas for improvement or something GRG could have done differently?

Honestly? Not really.

BACKGROUND

Please describe your company and position.

I am the Manager of Milestone Localization

Describe what your company does in a single sentence.

We help medical device companies streamline their global operations by providing expert translation services tailored to their unique needs. From navigating the complexities of MDR/IVDR compliance to ensuring accuracy in 510(k) submissions, we partner with companies to meet regulatory requirements and expand into international markets with confidence.

Whether it’s translating technical documentation, IFUs, product labels, or marketing materials, our goal is to simplify the process and deliver precise, industry-compliant translations in over 100 languages.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Global Rev Gen Pty Ltd to accomplish?

• Global marketing campaigns
• Better engagement

SOLUTION

How did you find Global Rev Gen Pty Ltd?

Online Search

Why did you select Global Rev Gen Pty Ltd over others?

• Great culture fit
• Company values aligned

How many teammates from Global Rev Gen Pty Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We translated their client’s social media ads into multiple languages, ensuring accurate localization to effectively reach their target audiences globally.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in higher engagement rates, improved ad performance across multiple regions, and effective communication with diverse target audiences.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They responded promptly to our requests and ensured smooth communication throughout the process.

What was your primary form of communication with Global Rev Gen Pty Ltd?

Email or Messaging App

What did you find most impressive or unique about this company?

Global Rev Gen Pty Ltd impressed us with their professionalism and seamless project management. They were highly responsive to our needs, making the entire process smooth and efficient.

Are there any areas for improvement or something Global Rev Gen Pty Ltd could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Consultant of Curtin University

Describe what your company does in a single sentence.

Our portfolio maintains the Curtin University brand and supports the overall strategic plan, objectives and KPI’s of the university, with a focus on international student recruitment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Global Rev Gen Pty Ltd to accomplish?

• Deliver a media strategy to develop and execute brand and acquisition marketing strategies to raise the reputation and recognition of Curtin University internationally.
• Drive lead acquisition, student enrolment and optimise conversions.

SOLUTION

How did you find Global Rev Gen Pty Ltd?

competitive request for tender process.

Why did you select Global Rev Gen Pty Ltd over others?

demonstrated experience and a strong understanding of digital marketing, advertising, campaign work.

Describe the scope of work in detail. Please include a summary of key deliverables.

• Strategic media planning and direction, using past campaign data, key consumer metrics and target market insights to guide channel selection.
• Detailed reporting and analysis of key metrics – including assessment of media performance against campaign objectives. 
• General management, serving and tracking of digital campaign activity across specified channels – including campaign adjustments and optimisations in response to market shifts or low performance on particular channels. 
• SEM strategy and architecture, including ongoing optimisation and adjustments. 
• Maintaining the University’s monthly marketing budget across paid media channels. 
• Collaboration with University partners and stakeholders to aid in the production of campaign and media assets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Although 2021/2022 targets were expected to be less due to the impacts of the pandemic, GRG helped Curtin University more than double projected targets. This was achieved through an informed and considered media strategy and well-planned student journey.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• GRG maintain a high standard of work, and attention to detail. Campaign deadlines are achieved on time - or before estimated time. They deliver a considered media strategy based on past campaigns and additional internal data. 
• Throughout the year, they maintain a consistently high level of communication and high standard of work, supported by a through and clear process - with well documented steps and easy referral.
• GRG are available to provide advice at the campaign planning stage, to help shape the creative brief and media budget.

What was your primary form of communication with Global Rev Gen Pty Ltd?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

GRG’s highly collaborative approach makes them feel like part of the team rather than an outside agency. Their strategies and advice are data driven, and based on a wealth of experience and industry knowledge. GRG’s attention to the University’s brief, budget and many nuances that impact the campaign delivery was detailed and clear to follow and reference. 

They take the time to understand the university’s pain points and work with us to achieve our aims and KPIs. The comprehensive reports are presented in an accessible way, and provide insights that help us optimise and strategies for future campaigns.

Are there any areas for improvement or something Global Rev Gen Pty Ltd could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Senior Manager, International Communications of Australian Catholic University

Describe what your company does in a single sentence.

Australian Catholic University (ACU) is a national Australian university offering high-quality education and research opportunities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Global Rev Gen Pty Ltd to accomplish?

Develop and deliver an international social media lead generation campaign

SOLUTION

How did you find Global Rev Gen Pty Ltd?

We used them for previous campaigns

Why did you select Global Rev Gen Pty Ltd over others?

Their work in our previous campaigns was very high quality

How many teammates from Global Rev Gen Pty Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Global Rev Gen did the initial consultations with our team to work out our requirements. They then conducted interviews with our regional and country managers to understand the sentiment and visuals that audiences would respond most to in each country. 

As part of their proposed plan, they provided options in terms of the best platforms to use in each market and engaged a designer to create the assets. Their team then launched the campaign after our review and have given us regular data and trends to be able to adjust the campaign as it moved forward.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign is still in progress but we have seen solid increases in engagement and coversions during the life of the campaign so far. The insights we have gathered from the campaign will be highly useful in our campaigns going forward.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

GRG are very proactive in providing updates and suggestions. They have been very generous with their time in coming to the office to workshop strategy and ideas in the development of the campaign.

What was your primary form of communication with Global Rev Gen Pty Ltd?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We had a tight time frame, and they were very flexible and proactive in assisting us to launch a robust campaign.

Are there any areas for improvement or something Global Rev Gen Pty Ltd could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Account Director of Wonderkarma

Describe what your company does in a single sentence.

Brand and Creative Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Global Rev Gen Pty Ltd to accomplish?

• Deliver a media strategy to create a behavioural change within the target audience with the help of the creative and media placed in the market.

SOLUTION

How did you find Global Rev Gen Pty Ltd?

Referral

Why did you select Global Rev Gen Pty Ltd over others?

• Great culture fit
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was working with us, the creative agency to ensure that our creative messages had the right digital platforms attached to the campaign to make an impact and create the optimum spread in the market. We briefed GRG on the challenges, matched what we have as a creative outline strategy and from there, together we created a go to market digital strategy with GRG's expertise to include the proposal strategy, media plan, KPI metric tracking and launch plan

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The campaigns were successful as it resulted in the end client rebooking for the 2nd year in a row and it demonstrated a needle shift in the consumer behaviour change

Describe their project management. Did they deliver items on time? How did they respond to your needs?

GRG provided a min of 3 people in the client service team from their Head of Strategy, Account Director and Account Executive. Followed by a minimum of 3 from their operations team supported by Campaign Managers who were an expert in each of the channels involved and Reporting & Analytics team. Our WIP frequency was based on the our preference and reporting was also thoroughly customised to suit ours and the client's needs

What was your primary form of communication with Global Rev Gen Pty Ltd?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Their high care level for the strategy, going into campaign execution and their collaborative attitude in ideas and execution. They are unafraid to challenge the status quo and thoroughly assess and build strategies answering the core of client's challenges followed by execution, reporting and recommendations that were truly impactful for the client's marketing department

Are there any areas for improvement or something Global Rev Gen Pty Ltd could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

I work for CQUniversity Australia in the International Directorate as an International Digital Marketing and Content Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Global Rev Gen Pty Ltd, and what were your goals?

We engaged Global Rev Gen to help us engage social media influencers to promote our brand in a number of our key markets. Our goal was to raise awareness of CQU and ultimately generate leads from these markets.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had worked with GRG many years ago and knew they had the international experience we needed, however, the social influencers industry was quite new to us and we really relied on the agency to provide guidance, share their know-how and experience in this space whilst also doing their best to accommodate our circumstances. GRG did that.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We went out to tender with a brief, and GRG returned a detailed proposal that met our requirements. They proactively set up a meeting with our team to run through their proposal and considered our feedback for changes. Once both parties were happy, they progressed with recruiting/locking in preferred influencers.

They were efficient with setting up common drives/folders to share documents, setting up UTM tracking so we can see performance on Google Analaytics, and also created a new account for CQU to access performance reports on Looker Studio.

How many resources from the vendor's team worked with you, and what were their positions?

We mainly worked with their Account Executive and Director of Account Growth.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Overall, the influencers campaign was a success in terms of website traffic and the onsite engagement (for instance, better than the average time spent onsite, and very low bounce rate).

Work needs to be done from our end to ensure we can fully track the user journey from that first touchpoint further into our conversions funnel (submit an enquiry form, apply for a course etc.). But in terms of the campaign objective itself, GRG did help us create awareness and from the data we have available, there is indication that new leads were generated from the campaign.

How effective was the workflow between your team and theirs?

There was constant email correspondence between our teams (emails were our preferred method). Our queries were always answered, and if they were not able to answer straight away, they would consult their wider team and come back. As the campaign lead, I felt communication with Global RevGen was very easy and transparent.

What did you find most impressive or unique about this company?

I was pleasantly impressed that they took the initiative to create a new account (login) for me from their end to access Looker Studio to look at the performance data at my convenience. They also prepared a user guideline too in case I had trouble navigating through the platform. I expected a progress report and end of campaign report as per our agreement, but providing me with this 24/7 access to the report was a nice touch.

Are there any areas for improvement or something they could have done differently?

Overall, they delivered on their promise and met our expectations.

BACKGROUND

Please describe your company and your position there.

I am the COO of a boutique agency in the b2b landscape

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Global Rev Gen Pty Ltd, and what were your goals?

We were using GRG for the provision of a integrated digital media spend for one of our valued clients

SOLUTION

How did you select this vendor and what were the deciding factors?

I had know about the vendor from a prior organisation and built a great relationship with them as i knew their capability was strong in the landscape

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with media and channel planning with the team, reviewing budgets and the brief and putting together a plan that would achieve the outcome. On the basis of this they executed the plan to perfection.

How many people from the vendor's team worked with you, and what were their positions?

2 client facing, about 4 -6 (as an estimate behind the scenes)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The client was very happy at the outcomes from our perspective and the campaign did result in the global head office looking at the efforts as a learning for their own campaign set up. Unfortunately our client left and the global entity did not cotinue with the work but the work in and of itself was the highest quality

Describe their project management style, including communication tools and timeliness.

Open and proactive comms, weekly updates. C

What did you find most impressive or unique about this company?

I was impressed with their breadth of knowledge and ability to communicate and navigate the challenges in the project.

Are there any areas for improvement or something they could have done differently?

None that i can think of

BACKGROUND

Please describe your company and your position there.

I was the Director, International Marketing for an Australian University and also, previously, for a privately-owned pathway provider. I have partnered with Global Rev Gen at both institutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Global Rev Gen Pty Ltd, and what were your goals?

For the University, the biggest challenge was the "Set and Forget" mentality of the big media house that had our institutional media-buying contracts. The media house that did our domestic brand campaigns had a limited understanding of the in-country channels for our key markets.

With such small budgets in universities, my main goal was to get a bigger ROI by leveraging Global Rev Gen's international experience and their significant experience in marketing international higher education. I also wanted to access the specific in-country digital channels that are locally important to our audience.

SOLUTION

How did you select this vendor and what were the deciding factors?

I knew from previous domestic and international campaign work GRG had done for me at a private college that they were invested in getting good results and were proactive in making digital media strategy recommendations. As there were a lack of equally experienced providers, the university I worked for invited GRG to participate in a one-year trial to test, learn and compare results. Following this trial, we continued contracting their services.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our international digital marketing campaign spanned a range of markets and audiences across Australia, South East Asia, South Asia. The international digital investment would usually be booked in on an annual calendar, according to our marketing plan and in-country seasonality. From time to time there were additional one-off projects requiring their services.

How many people from the vendor's team worked with you, and what were their positions?

On a day-to-day basis we worked worked with our Account Director and in the initial phases we worked with the Director Account Growth.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our results were generally positive and our investments effective. Generally we found a correlation between our digital marketing investment and increases in web traffic and leads from the same source market.

We worked with GRG to improve our performance in Vietnam, since it lagged our results in other markets and they introduced us to some new channels and performance subsequently improved.

Describe their project management style, including communication tools and timeliness.

Following an initial brief outlining our campaign goals, we would receive an investment recommendation from GRG with recommendations around channel choice and mix. This often depended on whether brand awareness or lead generation was our primary goal and our previous campaign performance.

In terms of delivery, many times GRG were having to juggle multiple stakeholders at our end, and yet they were always very professional in their dealings with members across our university.

What did you find most impressive or unique about this company?

GRG were able to demonstrate a nuanced understanding of audience behaviour in our source markets and the country-by-country variations required in our digital channel mix.

Their deep experience with higher education clients meant that they already understood the extended buying cycle in higher education and could bring us aggregated analytics and performance metrics that directly relevant to our sector.

I was impressed by how they challenged some of our investment strategies and assumptions based on their insights.

When campaigns did not perform at the expected level, they were always proactive with possible strategy tweaks. This made it feel like we really had a partner that was invested in our success/

Are there any areas for improvement or something they could have done differently?

I know the implementation of the account management fee sometimes raised some eyebrows. But I think this is probably a more transparent way to operate than commission and in most cases the set up, the strategy, and the insights helped us save money in the long term. So I think it needs to be considered as an investment in excellent intel and excellent execution.

BACKGROUND

Please describe your company and position.

I am the VP Partnerships of CreatorDB

Describe what your company does in a single sentence.

CreatorDB helps companies discover social media influencers through detailed data, categorization, and filtering.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Global Rev Gen Pty Ltd to accomplish?

• User acquisition
• Creative content creation
• Collaborate on international social media marketing

SOLUTION

How did you find Global Rev Gen Pty Ltd?

Referral

Why did you select Global Rev Gen Pty Ltd over others?

• Great culture fit
• Company values aligned

What was the size of Global Rev Gen Pty Ltd’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged GRG to assist with creating social media content that utilizes large influencer audiences. Deliverables included influencers giving a strong recommendation to engage with our clients products/services +a call-to-action to click through and learn more at the clients website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Very satisfied clients and repeat work/campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was friendly, timely, and constructive. It was a real pleasure working with the GRG team.

What was your primary form of communication with Global Rev Gen Pty Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They've inspired a lot of confidence that our goals will be met.

Are there any areas for improvement or something Global Rev Gen Pty Ltd could have done differently?

None that I can think of