Greenlane Marketing

BACKGROUND

Please describe your company and your position there.

I am the digital marketing manager at BLANCO North America. We design kitchen water place solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Greenlane Search Marketing, LLC, and what were your goals?

We wanted SEO and PPC campaigns for 24/7 visibility.

SOLUTION

How did you select this vendor and what were the deciding factors?

This was the agency I inherited upon starting the position at BLANCO.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Topic cluster blog model, blog ideation and creation, and integrated PPC campaign management.

How many people from the vendor's team worked with you, and what were their positions?

They assigned an account manager, PPC specialist, SEO specialist and blog writer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Organic and Paid Search brought in 80% of all path to purchase conversions, making them the top acquisition channels. We achieved conversion KPI expectations and several priority keyword ranking increases.

Describe their project management style, including communication tools and timeliness.

They were great at managing expectations, maintaining transparent communication and organized agendas.

What did you find most impressive or unique about this company?

Their PPC specialist was a subject matter expert and was great to work with.

Are there any areas for improvement or something they could have done differently?

More transparency behind hours being used. Very flexible when scope of work changes, etc.

BACKGROUND

Please describe your company and your position there.

I was the revenue director and we were rebuilding our marketing function. Bill had personally advised our company on best SEO practices for years and when we were missing key roles in our team, always offered us great solutions. We started working with them to run our PPC campaigns. They set us up and managed things very well. They are always available for questions and make sure to send detailed reports and agendas every time we had a meeting. They really work to support your team. They feel like your team more than an outside agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Greenlane Search Marketing, LLC, and what were your goals?

SEO reviews and audits as well as managing our paid ad campaigns. Goals were to make sure we were launching technically sound new websites and optimize our paid ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

Bill and his team were a referral. We selected them based on the work they did for a partner company.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They conducted a discovery phase both for our SEO audits and PPC campaigns, and then swiftly provided an action plan with suggested budgets, and got to work.

How many people from the vendor's team worked with you, and what were their positions?

3: Bill on SEO consulting, Head of PPC and another team member for paid ads.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Cost effective way to manage key components of a marketing team. Organic traffic grew once we launched our new website and we were optimizing paid campaigns more than ever.

Describe their project management style, including communication tools and timeliness.

Weekly meetings, email communication. Always available when you need them. Clear reporting and project plans.

What did you find most impressive or unique about this company?

It's unique that they invest in getting to know you, your team, and your business so they can do their best work. They feel like additional resources rather than consultants.

Are there any areas for improvement or something they could have done differently?

Nothing I can think of to date.