Gradient Media Group

BACKGROUND

Please describe your company and position.

I am the Founder of a Financial Services Company

Describe what your company does in a single sentence.

Mobile app that helps people pay off their debt faster

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gradient Media Group to accomplish?

• Set up our acquisition Funnel
• Manage and maintain our paid ad spend
• Identify, share, and track business goals

SOLUTION

How did you find Gradient Media Group?

Referral

Why did you select Gradient Media Group over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Gradient Media Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I couldn't be happier with the team and the results from Gradient! From day one, they've demonstrated professionalism, patience, advisory, and dedication to our success. Their expertise in paid acquisition has helped us develop and grow our strategy. Thanks to their strategic approach, we've seen amazing results in our online campaigns, including increased website traffic, higher conversion rates, and a significant boost in new user growth. 

Not only have they helped optimize our Google Ads and social media campaigns, but their guidance has also allowed us to make informed decisions that align perfectly with our business goals. Gradient Media Group has been instrumental in our success, and I recommend them to any business looking to take their paid acquisition efforts to the next level.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Growing our paid acquisition strategy from the ground up and lowering costs to acquire a paid customer to maintain a 3-month payback period for our subscription business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a great weekly cadence on recent developments and tracked projects goals and outcomes on several channels.

What was your primary form of communication with Gradient Media Group?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with the team and their ability to be adaptive.

Are there any areas for improvement or something Gradient Media Group could have done differently?

None that we can think of.

BACKGROUND

Please describe your company and position.

I am the Sr. Director, eCommerce of TruConnect

Describe what your company does in a single sentence.

TruConnect is a wireless service provider offers high speed data, unlimited talk and text, plus a free Android™ smartphone at no cost to customers who qualify for the Affordable Connectivity Program and Lifeline.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gradient Media Group to accomplish?

• drive creative and messaging testing
• drive customer acquisition
• improve efficiency of ad spend

SOLUTION

How did you find Gradient Media Group?

Used to work together

Why did you select Gradient Media Group over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Gradient Media Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Gradient manages and optimizes ad spend budgets on various paid social media ad channels. Through their ad management, they provide detailed reporting on performance, creative and audience testing guidance, while driving to improve channel efficiency and scale.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On top of improving CPA in our first month working with us, they have been extremely nimble managing dramatic changes we have had within the business. In February, we required a full 180 degree pivot in direction due to government policy changes and Gradient was able to do so quickly and efffectively.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Punctual with deliverables and deadlines. Night and day difference from previous agencies I've worked with on their ability to work through action items while getting out standardized reporting and insights. Communication is key as a partner and they are the gold standard.

What was your primary form of communication with Gradient Media Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Telecomm can be confusing, and paired with government programs, has a high learning curve. We are impressed with how quickly they are able to understand the business and begin providing recommendations on how we can improve outside of the scope of their ad management. Also, communication is excellent. Do not want to understate this.

Are there any areas for improvement or something Gradient Media Group could have done differently?

None that I can think of right now!

BACKGROUND

Please describe your company and position.

 I am the Paid Media Manager of an automotive company 

Describe what your company does in a single sentence.

Car subscription

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gradient Media Group to accomplish?

• Successful conversions
• Targeted reach

SOLUTION

How did you find Gradient Media Group?

Referral

Why did you select Gradient Media Group over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Gradient Media Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Managing, executing, and advising on paid media campaigns to support both conversions and reach.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

CAC on target and increasingly efficient, better customer targeting resulting in improved customer retention, strategy and advising resulting in improved CVR on campaigns

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very organized, knowledgable, and on time. Extremely quick responses, always on time with reporting and to meetings, and always eager to help!

What was your primary form of communication with Gradient Media Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their expertise and excitement to work together with our team has been admirable.

Are there any areas for improvement or something Gradient Media Group could have done differently?

No, there's nothing they need to improve on.

BACKGROUND

Please describe your company and position.

 I am the Sr Marketing Manager of an automotive company 

Describe what your company does in a single sentence.

Car subscription company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gradient Media Group to accomplish?

• generate orders
• bring CAC and other marketing costs down
• run social + search

SOLUTION

How did you find Gradient Media Group?

Referral

Why did you select Gradient Media Group over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Gradient Media Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Managing direct response channels on a day to day basis. ensuring we're optimizing towards best performing audiences, channels, creative to achieve growth in our business at efficient costs

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Cost pers / Order growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes - delivery is on time and super responsive on slack

What was your primary form of communication with Gradient Media Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

their responsiveness and dedication to our accounts is commendable.

Are there any areas for improvement or something Gradient Media Group could have done differently?

There's nothing they need to improve on.