The Good

BACKGROUND

Please describe your company and position.

I am an executive of IRONMAN4X4.

Describe what your company does in a single sentence.

Automotive accessories and outdoor gear 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Good to accomplish?

• Conversion optimization for our brand website.
• Aid the development of our new Shopify store

SOLUTION

How did you find The Good?

Referral

Why did you select The Good over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from The Good were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged with The Good following multiple recommendations and seeing their work at our digital agencies' partner events. From the get go the team were highly professional, clear communication and collaboration to understand the objectives of our engagement.

This was two-fold: 1) Immediate CRO optimization on our existing site, 2) Leveraging that learning to apply to our new site that was in development + testing sandbox designs with consumers. 

Overall outcome was a deeper understanding of the friction we were putting in the way of the customer, implementation of winning tests across both platforms, old and new. Ultimately an increase in conversion in a time where the cost of traffic continued to increase exponentially. 

We love the team at The Good and what they deliver. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversion rate increase. Reduction in cart abandonment, time on site etc

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Perfect comms, utilizing the relevant tools to set out the projects, communicate tests going live, weekly performance reporting. Highly attentive. 

What was your primary form of communication with The Good?

Virtual Meeting

What did you find most impressive or unique about this company?

The process was outstanding and the people are genuine 

Are there any areas for improvement or something The Good could have done differently?

No 

BACKGROUND

Please describe your company and position.

I am the Sr Mgr, Growth Conversions & Optimizations of The Atlanta Journal-Constitution

Describe what your company does in a single sentence.

The Atlanta Journal-Constitution's mission is to be the most essential and engaging source of news and information for the people of Atlanta, of Georgia, and the South.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Good to accomplish?

• Optimize digital experience associated with our core subscription landing page
• Improve user experience and increase engagement on subscription landing page
• Increase subscriber acquisition (especially among mobile visitors)

SOLUTION

How did you find The Good?

Online Search

Why did you select The Good over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned
• Client list

How many teammates from The Good were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Digital Experience Optimization audit consisted of The Good's review of desktop and mobile versions of three variant pages based upon our core subscription landing page. Methodology include observational analysis, usability testing, rapid testing, heatmap analysis, and secondary research. Subsequently optimization opportunities were prioritized into an action plan.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Pre- and post- optimization conversion rates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team from The Good was respectful of our time constraints, challenges, and deadlines. They understood and met our needs to balance thoroughness and timeliness.

What was your primary form of communication with The Good?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The passion and the way they balance research-based findings with the art of marketing.

Are there any areas for improvement or something The Good could have done differently?

The Good delivered a very thorough document outlining methodology, audit findings, and optimization opportunities. Some in our audience would have also liked to receive a single-page document outlining priorities.

BACKGROUND

Introduce your business and what you do there.

I'm the chief business officer of WheelerShip. Since 2010, WheelerShip has been the leading, trusted source for OEM, reproduction, and aftermarket replacement automotive parts and accessories for both retail and wholesale customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Good?

We tapped The Good to help us optimize our retail e-commerce shopping experience to differentiate ourselves from the normally clunky automotive e-commerce experience. We wanted our e-commerce site to look and feel more like a lifestyle brand in terms of user experience.

SOLUTION

What was the scope of their involvement?

We've been working with The Good consistently for many years on countless projects at this point. They provide strategic recommendations for optimizations based on the A/B testing they conduct. The Good also conducts pulse panels, user testing, message testing, and a number of other market research activities.

What is the team composition?

We work with 4–5 dedicated members.

How did you come to work with The Good?

They were an existing vendor partner when I joined WheelerShip. I decided to stay with The Good because of their strategic partnership, creative thinking, and deep understanding of our organization's needs.

What is the status of this engagement?

We started working with them in 2017, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Good has been able to recommend many winning variants to improve our user experience and conversion rate, which have been implemented on our site, generating additional revenue. Our conversion rates have roughly doubled overall, and we've seen a 4x–6x improvement in conversion rates by implementing certain features.

How did The Good perform from a project management standpoint?

The Good is excellent at project management, managing timelines and budgets. We communicate via email, Zoom, and Basecamp.

What did you find most impressive about them?

The Good has deep, strategic conversations with a good sense of humor. They're excellent partners, and I love working with a team with curiosity, genuine care, and no ego.

Are there any areas they could improve?

There's nothing I'd have them improve.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of trueCABLE

Describe what your company does in a single sentence.

Sells low-voltage supplies direct to consumer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Good to accomplish?

• CRO

SOLUTION

How did you find The Good?

Networking Event

Why did you select The Good over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from The Good were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

By running over 20 distinct tests, The Good helped us move beyond guesswork. Each test provided valuable data, allowing us to validate or invalidate hypotheses and make informed decisions about our website's design and functionality. This rigorous approach not only led to demonstrable improvements in our conversion rates but also provided us with a deeper understanding of our users' preferences and behaviors.

Working with The Good transformed our approach to website optimization, shifting it from subjective design choices to a data-driven science.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had several tests that were winners that are still live on our site today. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was always fast to respond, projects were always on time, and they did a great job answering questions at a high level.

What was your primary form of communication with The Good?

Virtual Meeting

What did you find most impressive or unique about this company?

The "why" behind the tests that they wanted to run. 

Are there any areas for improvement or something The Good could have done differently?

n/a