Go Up

BACKGROUND

Please describe your company and position.

I am the Director of Across the Universe Communications - for the EW Group

Describe what your company does in a single sentence.

Design and develop websites and related digital content to help companies grow by getting more quality leads.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Go Up to accomplish?

• Improve organic ranking and resulting lead generation
• Improve the UX to gain more customer traction
• Analyse data and advise on structural development of website
• Write optimised content
• URL migration from old site to new site

SOLUTION

How did you find Go Up?

Online Search

Why did you select Go Up over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Go Up were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of the project was to provide both ongoing strategic and hands-on services to ensure website health and growth, with an emphasis on quality lead generation. Key deliverables included a highly successful website migration leading to a 30% increase in traffic and leads; blog pruning and refocusing, which resulted in better quality leads from large corporates and public sector; rewriting content to align brand image better with the high-quality work of the company, whilst ensuring pages ranked highly in search.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

32% growth in traffic and quality leads in year one, with continual ongoing growth in subsequent years (between 10 and 20%)
The number of highly ranking keywords doubled in the first two years
The budgets associated with the website-generated leads increased throughout the project, with almost 40% increase in enquiries from multi-national companies

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent. Oliver oversaw the project and he was quick to respond to emails. They always delivered on time and on the rare occasions when they couldn't, they always let us know and rescheduled immediately. They seemed well-resourced at all times.

What was your primary form of communication with Go Up?

Virtual Meeting

What did you find most impressive or unique about this company?

The breadth of their SEO knowledge was impressive (from technical to creative), and individual team members could draw on the knowledge of others whenever needed. They were respectful of other external professionals, too, so it was easy to incorporate them into the bigger team. The outcome was to feel that everything was covered and monitored.

Are there any areas for improvement or something Go Up could have done differently?

We didn't use all their services, but those that we did use were brilliant.

BACKGROUND

Please describe your company and position.

I am the Content & Media Manager of Elite Exped

Describe what your company does in a single sentence.

Elite Exped provide proffesional guiding services around the world on the highest mountains including Mt Everest and more

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Go Up to accomplish?

• Rank better on google
• Improve brands SEO
• Have more visibility online

SOLUTION

How did you find Go Up?

Referral

Why did you select Go Up over others?

• Great culture fit
• Referred to me
• Company values aligned
• Other

How many teammates from Go Up were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Go Up were tasked with boosting Elite Exped’s online presence, particularly on Google.
In a market crowded with competitors and other outfitters, standing out is no small feat. At Elite, we pride ourselves on the quality of our services and world-class guiding. Climbing to the top of Mt Everest is one thing, climbing to the top of Google is another. Go Up helped us efficiently and effectively improve our Google rankings and significantly boost our SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Elite’s online presence improved significantly, we moved from page 9 to page 1 on Google for one mountain alone. We experienced a clear increase in brand visibility across key search terms, along with a substantial rise in website traffic. These improvements directly contributed to a higher number of client bookings, clearly demonstrating the success of the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Go Up’s project management was fast, effective, and well-structured.
We had regular weekly catch-ups that kept everything on track, and they consistently delivered work on time. They were highly responsive to our needs and adapted quickly when priorities shifted. Each stage of the project produced measurable results, which made progress easy to track and assess.

What was your primary form of communication with Go Up?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They took the time to grasp who we are and what sets Elite Exped apart, then matched that with exceptional effort, pride, and strategic input throughout the project. Their commitment showed not just in their approach, but in the outstanding results we achieved together.

Are there any areas for improvement or something Go Up could have done differently?

None at this time, Go Up delivered exactly what we needed with professionalism, efficiency, and great results throughout the project.

BACKGROUND

Introduce your business and what you do there.

I’m the Managing Director of an Insurance Broker. We arrange insurance for the tradesman and professional sectors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Go Up?

We needed to maintain our existing high organic rankings and improve in areas where we were behind our competitors. Additionally, as new pages were added to our website, we needed assistance with optimisation to ensure good customer reach based on their search terms.

SOLUTION

What was the scope of their involvement?

We used Go Up as our SEO agency to assist in delivering our tradesman product digitally, with a view to maintaining or achieving top positions in our target search terms. The SEO work that Go Up was engaged in also extended to include some web page design and public relations. Go Up managed underperforming keywords, reviewed content, conducted keyword research, and ensured the website was indexable.

What is the team composition?

We worked with five teammates from Go Up.

How did you come to work with Go Up?

We found them online. We chose Go Up over other options we considered because of their knowledge, cost, and quality of presentation based on our needs.

What is the status of this engagement?

We worked together from January 2020–April 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our ranking performance and the volume of policies sold increased. The number of policies sold increased as a result of our rankings improving.

How did Go Up perform from a project management standpoint?

The project was managed well, and they delivered on time. We primarily communicated via phone and email.

What did you find most impressive about them?

We were most impressed with their knowledge.

Are there any areas they could improve?

There’s nothing I can come up with.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Henry Seymour - Salon Gold

Describe what your company does in a single sentence.

Digital insurance provider for the hair and beauty sector

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Go Up to accomplish?

• Maintain top 3 organic search rankings
• Add new keywords

SOLUTION

How did you find Go Up?

Online Search

Why did you select Go Up over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Go Up were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Go Up for 6 years.  They were our digital SEO agency and worked on all areas of SEO including content production, keyword research, PR, outreach, link building, design and some web development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Maintain (and grow) our position in the SERPS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Well managed at all times.  Excellent collaboration through regular contact and online tools.  No issues.

What was your primary form of communication with Go Up?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They had really good technical knowledge

Are there any areas for improvement or something Go Up could have done differently?

None