Give Boost Marketing Agency

BACKGROUND

Please describe your company and position.

I am the Marketing of Universal Assets Bank

Describe what your company does in a single sentence.

We provide global digital banking services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Give Boost Marketing Agency to accomplish?

• Generate qualified leads
• Branding
• Digital Marketing

SOLUTION

How did you find Give Boost Marketing Agency?

Referral

Why did you select Give Boost Marketing Agency over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Give Boost Marketing Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Universal Assets Bank (UAB) engaged GiveBoost Marketing Agency in 2024 to enhance its digital presence, drive customer engagement, and improve overall brand positioning through a comprehensive digital marketing strategy. The collaboration focused on leveraging data-driven insights, cutting-edge marketing techniques, and innovative content to boost brand awareness, customer acquisition, and retention.

 
Scope of Work

1. Digital Strategy Development
Conducted an in-depth market and competitor analysis to identify opportunities.
Defined a tailored digital marketing roadmap aligned with UAB’s business objectives.
Developed a content and engagement strategy for different digital platforms.

2. Search Engine Optimization (SEO) & Website Enhancement
Performed a complete website audit to optimize site performance and user experience.
Implemented on-page SEO, including meta tags, keyword optimization, and internal linking.
Developed an off-page SEO strategy, including backlinking and domain authority improvement.
Ensured website compliance with best practices for speed, mobile optimization, and security.

3. Social Media Management & Advertising
Created and managed engaging social media content across platforms (LinkedIn, Twitter, Instagram, Facebook).
Designed paid ad campaigns for targeted audience engagement and lead generation.
Monitored and optimized campaigns to ensure maximum return on investment (ROI).
Engaged with users through active community management and real-time responses.

4. Paid Advertising & Performance Marketing (PPC, Google Ads, Social Ads)
Designed and executed Google Ads campaigns (Search, Display, YouTube) to generate leads.
Managed social media ad campaigns focusing on brand awareness, engagement, and conversions.
A/B tested different ad creatives and messages for performance optimization.
Provided real-time monitoring and performance tracking through analytics tools.

5. Content Marketing & Creative Development
Developed high-quality blog articles, website content, press releases, and email campaigns.
Created engaging video content, infographics, and motion graphics to enhance storytelling.
Designed professional brochures, eBooks, and whitepapers for thought leadership.
Produced a consistent content calendar aligned with business promotions and seasonal campaigns.

6. Email Marketing & CRM Automation
Designed and executed personalized email campaigns to nurture leads and retain customers.
Implemented CRM automation for improved customer segmentation and targeted messaging.
Conducted A/B testing for email subject lines, CTAs, and layouts to optimize engagement.

7. Analytics & Reporting
Provided monthly performance reports with detailed insights on website traffic, social engagement, and campaign performance.
Used tools like Google Analytics, Meta Business Suite, and CRM dashboards to track conversions and optimize strategies.
Offered data-driven recommendations to improve ongoing campaigns and future marketing efforts.

Key Deliverables

Digital Marketing Strategy Document outlining goals, target audience, and execution plan.
SEO-Optimized Website with improved loading speed, content quality, and ranking.
Social Media Content Calendar and management of engagement campaigns.
Paid Advertising Campaigns (Google Ads, LinkedIn Ads, Facebook Ads) with detailed performance insights.
Creative Assets including ad banners, videos, email templates, and infographics.
Email Marketing Campaigns with personalized automation sequences.
Comprehensive Performance Reports with key metrics and optimization recommendations.

The collaboration between Universal Assets Bank and GiveBoost Marketing Agency ensured a strategic, data-driven approach to digital marketing, resulting in enhanced brand awareness, improved customer engagement, and increased lead generation. By leveraging a combination of SEO, social media, paid advertising, and content marketing, GiveBoost successfully positioned UAB as a strong and authoritative brand in the digital space.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key Measurable Outcomes

1. Increased Website Traffic & User Engagement
Organic Traffic Growth: +65% increase in website visitors through SEO optimization and content marketing.
Bounce Rate Reduction: Improved user experience led to a 30% decrease in bounce rate.
Time Spent on Website: Visitors spent 45% more time on key pages, indicating stronger engagement.

2. SEO Performance & Search Rankings
Top 5 Rankings: UAB’s website ranked in the top 5 search results for targeted keywords.
Keyword Growth: Achieved +120% increase in organic keyword rankings.
Backlink Authority: Earned 50+ high-quality backlinks, improving domain authority.

3. Social Media Growth & Engagement
Follower Growth:LinkedIn: +80% increase in followers.
Instagram & Twitter: +60% engagement boost through targeted content.
Post Engagement Rate: Increased by 75% through compelling visuals and strategic content.
Lead Generation: Social media ad campaigns generated 5,000+ qualified leads.

4. Paid Advertising (PPC & Social Ads) Success
Ad Click-Through Rate (CTR): +3.5% average CTR, exceeding industry benchmarks.
Conversion Rate: Achieved a 4.2% conversion rate on landing pages from Google and Facebook Ads.
Cost Per Acquisition (CPA): Reduced acquisition costs by 40% through optimization.

5. Email Marketing & CRM Impact
Open Rate: 38% average open rate (above industry standard of 20-25%).
Click-Through Rate (CTR): 7.5% CTR, showing strong user interest in email content.
Customer Retention: Increased returning customer engagement by 25% through automation.

6. Lead Generation & Conversion Rates
Generated Leads: Over 10,000+ qualified leads through various digital campaigns.
Customer Acquisition Growth: Improved client onboarding rate by 30%.
Landing Page Conversion: Optimized pages led to a 50% improvement in conversion rates.

7. Brand Awareness & Market Positioning
Brand Mentions & PR Visibility: Increased press mentions and features in leading financial news portals.
Customer Sentiment: Surveys showed 85% positive sentiment toward UAB’s digital presence.
Market Competitiveness: Positioned UAB as a top digital banking leader in the region.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

More than 90% of the agreed deliverables were delivered on time. With fast response and coordination. 

What was your primary form of communication with Give Boost Marketing Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with the quick support from their account management team and the reachability of their CEO.

Are there any areas for improvement or something Give Boost Marketing Agency could have done differently?

To expand their reach and cover more asian countries and languages, like China, Japan, Korea...