Ghost Agency

BACKGROUND

Introduce your business and what you do there.

I'm an executive at Myriad Genetics, a medical company that develops molecular diagnostic tests that assess disease risk and progression, helping guide treatment decisions and improve patient care across various medical specialties.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ghost Agency to accomplish for Myriad Genetics?

We hired Ghost Agency to deliver both emotional and functional messaging, improve the consumer experience with us, and build the business.

SOLUTION

What was the scope of their involvement?

Ghost Agency handled many items end to end, from the idea to the creative execution. They did a range of deliverables, including website, TV, brand strategy, experiential pilot, and print across brands.

What is the team composition?

We worked with 10 teammates from Ghost Agency.

How did you come to work with Ghost Agency?

We found them through a referral. We chose them over other options because their pricing fit our budget, they had a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We worked together from April 2020-December 2025. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw significant brand growth for the key pillars of our partnership . We also saw double-digit lead growth, which was sustained and translated into increased revenue.

How did Ghost Agency perform from a project management standpoint?

They delivered on time and provided regular updates. We mainly communicated through virtual meetings.

What did you find most impressive about them?

Ghost Agency was always up to date on the latest tech and opportunities. The team consistently brought creative ideas that were based on insights and emotions.

Are there any areas they could improve?

No, I enjoyed working with them.