Genius Digital Marketing

BACKGROUND

Introduce your business and what you do there.

I’m a co-owner of an interior design company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Genius Digital Marketing?

Since we were a new company, we needed help with SEO.

SOLUTION

What was the scope of their involvement?

We had a brand new website, and they helped us improve it to maximize our SEO. This included some edits to the backend, keyword research, and more. They’ve made ongoing adjustments to continue to improve our search engine rankings. They’re also managing our PPC campaigns on Google, Facebook, and Instagram. 

What is the team composition?

We worked with a team of 2–3 people. 

How did you come to work with Genius Digital Marketing?

I received a recommendation from a friend. 

How much have you invested with them? 

We’ve invested about $8,000 so far. 

What is the status of this engagement?

We started working together in September 2019, and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen continuous improvements in our SEO. Our number of quality leads goes up each month. We’ve seen great results which is why we keep working with them. We went from getting one new client each month to three new clients. 

How did Genius Digital Marketing perform from a project management standpoint?

We have monthly phone calls to go over results and discuss recommendations. They give great feedback. The team is very responsive and knows what they’re doing. 

What did you find most impressive about them?

They’re great. We’ve already recommended them to three of our friends who all started using them for SEO services. 

Are there any areas they could improve?

No, not right now. 

Do you have any advice for potential customers? 

Have an understanding of what results you’re looking for and have a budget defined.

BACKGROUND

Please describe your company and your position there.

I was the Vice President of Marketing overseeing all strategy including digital marketing at Bright Realty.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Genius Digital Marketing?

Digital marketing- PPC, SEO/SEM, Social media advertising

What were your goals for this project?

To continuously deliver qualified leads to the project outperforming market competition. To increase new users by 10% each month and deliver on social ad campaigns.

SOLUTION

How did you select Genius Digital Marketing?

Genius Den came highly recommended from a referral.

Describe the scope of their work in detail.

After meeting Aaron he worked to create a digital audit for all of our websites and ads accounts reviewing SEO and SEM for each project. He then prepared a proposal for each project highlighting areas for improvement and streamlining several Ads and Analytics accounts into one account.

He then tackled each website one by one to enhance SEO working with his developers and those who originally created the website. He also set-up a monthly dashboard to review the status of each project monthly, making changes based on insights from the leasing/sales teams and the overall market.

Later, his company was hired to offer social media advertising services to integrate into the overall digital marketing strategy. Aaron, is very client driven and service focused and delivers on his promises.

What was the team composition?

Himself and two other employees and his team continues to grow.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Leasing traffic more than doubled when Aaron made changes to the accounts with a new strategy.

How effective was the workflow between your team and theirs?

Workflow was prompt and open dialogue on-going.

What did you find most impressive about this company?

They have a way of understanding client's needs and probing to determine what's happening in the business overall, even outside of just digital to incorporate into the overall digital strategy and improve results.

Are there any areas for improvement?

Everything went smoothly and it was a great pleasure working with Aaron and his team.

BACKGROUND

Please describe your company and your position there.

I am the president of BarProducts.com. We are an e-commerce company that caters to Bars, Restaurants, Home Bar Enthusiasts and more with an online catalog of over 10,000 Skus and several sales channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Genius Digital Marketing, and what were your goals?

We were in need of someone to oversee our Pay Per Click campaigns among other digital marketing strategies

SOLUTION

How did you select Genius Digital Marketing and what were the deciding factors?

I was thoroughly impressed with the way Aaron M communicated his intentions to provide financial growth for our company.

When presented with a challenge (years of messy campaigns) he jumped in with no fear and tackled every issue like a true professional. The one on one service he provided has been exceptional since the first day.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We had a spaghetti mess of campaigns that were not performing well. The idea was to clean up these campaigns by moving them to a more organized platform and evaluate their success to determine appropriate budgets.

Not only did they tackle our Google ADs, Bing ADs but they also advised on new marketing strategies to tie into their success. The team is very knowledgeable in everything related to digital marketing.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 3 individuals that specialized in certain areas. We had 1 key contact, Aaron that acted as the quarterback and he would call in others in needed.

All individuals that we worked with had extensive knowledge in all areas, making brainstorming sessions highly productive.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The growth factor of our campaigns started from the first month of hiring them.

Before we knew it, our ROI had tripled! Genius Digital Marketing is the real deal and we plan on keeping them as our main digital marketing gurus. Beyond expectations on many levels.

Describe their project management style, including communication tools and timelines.

Communication is so good it was if we were working in the same office. They are always available to answer any questions or concerns, or even have impromtu meetings to address these.

They also use a custom reporting dashboard that is fed from our actual analytics and breaks everything down for a clean and easy understanding of our company performances.

What did you find most impressive or unique about this company?

There are many things that are impressive about these guys. But if we had to pick just one, it would probably be the ease communication and understanding of our goals

Are there any areas for improvement or something they could have done differently?

I honestly cannot think of any