garnerOne media

BACKGROUND

Please describe your company and position.

I am the VP of McDougall Scientific

Describe what your company does in a single sentence.

We support sponsors of clinical research by providing services related to study design, data collection and management, and statistical analyses and reporting, subject to regulatory requirements specified by the U.S. FDA, Canada's Health Ministry, and Europe's Medicine Agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire garnerOne media to accomplish?

• Develop an effective Marketing strategy to generate leads and increase sales
• Develop a better brand image and story

SOLUTION

How did you find garnerOne media?

Referral

Why did you select garnerOne media over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

As an SMB that had no dedicated marketing team, we needed expertise and services to initiate marketing to generate qualified leads using digital/content marketing methods. This project was a planned phased approach to improve our online presence to support SEO with educational content RE our data service offerings in clinical research. Key deliverables included SEO management to keep our company at the top of keyword search results, content supporting each phase of the buyers' journeys, and, most importantly, qualified leads to pass to sales for follow-up. Results exceeded our expectations growing revenue 5-fold.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in Traffic to website, number of qualified leads, increase in sales and services revenue.

Increase in leads from online efforts

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very little project management was required from our side. GarnerOneMedia recognized that, as an SMB, available time was in short supply from our team. They eased our marketing workload by interviewing us to draft content, owning content production for the early phases of our buyers' journey, and by recommending content topics, timing, and channels based on their research of our market.

What was your primary form of communication with garnerOne media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Our market, industry, and data services are not commonly known or easy to understand. GarnerOneMedia quickly and throoughly learned all of these to deliver a steady stream of qualified leads resulting in the growth of our company.

Are there any areas for improvement or something garnerOne media could have done differently?

Nothing comes to mind. garnerOne media was a great fit for our company.