Custom Software & AI Development for EdTech Co
- AI Development Custom Software Development Product Design
- $50,000 to $199,999
- Jan. 2018 - Ongoing
- Quality
- 5.0
- Schedule
- 4.5
- Cost
- 5.0
- Willing to Refer
- 5.0
"Their technical architecture proved exceptionally robust."
- Education
- Mumbai, India
- 51-200 Employees
- Online Review
- Verified
G10 Consultancy has built custom software and provided AI/ML solutions for an edtech company. The team has built integrated web and mobile apps with assessment and multi-language support.
G10 Consultancy has increased monthly user retention by 75% and MRR by $180k+. The team has delivered the project on time, managed the project excellently, and responded to the client's needs. The team's proactive innovation approach, technical excellence, and domain expertise have stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Senior Product Manager of Eduauraa
Describe what your company does in a single sentence.
Eduauraa empowers learners through high-quality digital content for K–12 education and competitive exams, while ED5 enhances classroom experiences with adaptive, tech-driven solutions for students, teachers, and school administrators.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire G10 Consultancy to accomplish?
- Product development
- AI/ML Solution for platform
SOLUTION
How did you find G10 Consultancy?
Referral
Why did you select G10 Consultancy over others?
- High ratings
- Close to my geographic location
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Company values aligned
How many teammates from G10 Consultancy were assigned to this project?
20
Describe the scope of work in detail. Please include a summary of key deliverables.
Project Overview
Our company partnered with G10 to develop comprehensive educational technology solutions spanning both B2C and B2B markets. The collaboration resulted in a multi-platform ecosystem that has revolutionized competitive exam preparation and institutional learning management.
Scope of Work & Key Deliverables
Phase 1: B2C Competitive Exam Platform
Timeline: 12 months
Delivered:
- Zee5-integrated web and mobile applications (iOS/Android)
- Comprehensive exam preparation platform supporting JEE, NEET, CAT, Banking exams
- Real-time assessment engine with 10,000+ questions and 500+ mock tests
- Payment gateway integration and subscription management
- Multi-language support and offline capabilities
- Phase 2: B2B Institutional Learning Platform
- Timeline: 18 months | Budget: $750K - $1M
Delivered:
- Multi-tenant AI-powered learning management system
- Role-based dashboards for principals, admins, teachers, and students
- Automated assessment and grading with personalized learning paths
- Parent-teacher communication portal and academic management tools
- Advanced analytics with predictive insights and performance tracking
- Technical Infrastructure
- Microservices architecture with 99.9% uptime
- SOC 2 and GDPR compliance implementation
- 15+ third-party integrations and RESTful APIs
- Auto-scaling cloud infrastructure supporting 2M+ users
- 24/7 support with comprehensive documentation and training
Delivered Solutions Performance
- B2C Competitive Exam Platform Results
- Platform Reach: Successfully deployed on Zee5, reaching over 2 million active users since 2019
- Market Impact: 6+ years of consistent growth with 40%+ year-over-year user acquisition
- User Engagement: Average session duration of 45+ minutes with 75% monthly retention rate
- Content Scale: 500+ mock tests, 10,000+ practice questions across multiple competitive exam categories
- Performance: 99.9% uptime with sub-2-second page load times handling concurrent user loads of 50,000+
- B2B Institutional Platform Results
- Stakeholder Management: Comprehensive portal serving principals, administrators, students, and teachers
- AI-Powered Features:Adaptive learning algorithms with 85% accuracy in skill gap identification
- Personalized learning paths resulting in 65% improvement in learning outcomes
- Intelligent assessment tools reducing grading time by 70%
- User Base: Successfully deployed across 150+ educational institutions
Analytics Dashboard: Real-time performance tracking with 200+ KPI metrics
Architecture & Performance
- Scalability: Cloud-native architecture supporting 2M+ concurrent users
- Security: SOC 2 compliant with end-to-end encryption and GDPR compliance
- Integration: Seamless API integration with 15+ third-party educational tools
- Mobile Optimization: Progressive web app achieving 95+ Google PageSpeed scores
Innovation Highlights - Machine Learning: Proprietary algorithms for learning pattern analysis and predictive modeling
- Personalization Engine: Dynamic content delivery based on individual learning styles and pace
- Adaptive Testing: Real-time difficulty adjustment resulting in 40% more accurate skill assessment
- Gamification: Implementation increased student engagement by 85%
Post-Launch Support
- Continuous Improvement: Quarterly feature updates and performance optimizations
- Maintenance: Proactive monitoring with 99.9% uptime maintenance
- Evolution: Successfully implemented 50+ feature enhancements based on user feedback
- Scaling Support: Seamlessly handled 400% user growth without platform degradation
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
User Growth & Engagement
- Total User Base: Grew from 0 to 2+ million registered users since 2019 launch
- Daily Active Users (DAU): 450,000+ daily active users at peak
- Monthly Active Users (MAU): 1.8 million monthly active users
- DAU/MAU Ratio: 25% (industry benchmark: 15-20%)
- Annual Growth Rate: Consistent 40% year-over-year user acquisition
- User Retention:Day 1: 85% retention
- Day 7: 65% retention
- Day 30: 45% retention
- Monthly: 75% monthly active user retention rate
- Session Metrics:Average session duration: 45+ minutes (industry average: 15-20 minutes)
- Sessions per user per day: 2.3
- Average monthly sessions per user: 18
- Platform Adoption: Successfully onboarded 150+ educational institutions on B2B platform
Conversion & Revenue Metrics
- Free-to-Paid Conversion: 12% conversion rate (industry average: 2-5%)
- Customer Lifetime Value (CLV): $245 average CLV
- Customer Acquisition Cost (CAC): $28 (40% reduction from launch)
- CLV/CAC Ratio: 8.75:1 (healthy ratio above 3:1)
- Monthly Recurring Revenue (MRR): $180K+ monthly recurring revenue
- Annual Recurring Revenue (ARR): $2.1M+ annual recurring revenue
- Revenue per User (ARPU): $32 monthly ARPU for paid users
- Churn Rate: 3.5% monthly churn rate (best-in-class: <5%)
Performance & Reliability
- System Uptime: Maintained 99.9% platform availability
- Load Handling: Successfully scaled to support 50,000+ concurrent users
- Response Time: Achieved sub-2-second page load times across all modules
- API Performance: 99.5% API success rate with <100ms average response time
- Peak Performance: Handled 10x traffic spikes during exam seasons with zero downtime
- Error Rate: <0.1% application error rate
- Page Load Speed: 95+ Google PageSpeed score across all platforms
Learning & Academic Outcomes
- Learning Improvement: 65% improvement in student performance metrics post-implementation
- Assessment Efficiency: 70% reduction in grading time through automated systems
- Skill Gap Identification: AI algorithms achieved 85% accuracy in identifying learning gaps
- Exam Success Rate: 40% increase in competitive exam pass rates among platform users
- Course Completion Rate: 78% course completion rate (industry average: 60%)
- Knowledge Retention: 85% knowledge retention rate after 30 days
- Practice Test Engagement: Users complete average of 15 mock tests per month
Business Impact
- Revenue Growth: 300% increase in platform revenue within 18 months
- Return on Investment: 250% ROI achieved within first 18 months of launch
- Cost Reduction: 60% reduction in administrative overhead for partner institutions
- Market Expansion: Enabled expansion into 5 new geographic markets
- B2B Client Growth: 150+ institutions onboarded with 95% renewal rate
User Satisfaction & Quality
- User Satisfaction: 92% user satisfaction score in quarterly surveys
- App Store Ratings: Maintained 4.8/5.0 average rating across iOS and Android stores
- Net Promoter Score (NPS): Achieved NPS of 68 (considered excellent for EdTech)
- Support Resolution: 95% of support tickets resolved within 4 hours
- Feature Adoption: 85% of users actively engage with gamification features
- Referral Rate: 35% of new users come through referrals
Content & Accessibility Metrics
- Content Engagement:10,000+ questions with 4.7/5 quality rating
- 500+ mock tests with 89% completion rate
- Video content: 95% watch-through rate
- Multi-language Impact: Platform available in 5+ languages, increasing accessibility by 45%
- Mobile Usage: 75% of users prefer mobile access with seamless cross-device sync
- Content Consumption: Users consume average of 2.5 hours of content weekly
Operational Excellence
- Time to Market: Delivered MVP in 6 months (30% faster than industry standard)
- Bug Resolution: Average bug fix time reduced to under 24 hours
- Feature Velocity: Successfully deployed 50+ feature enhancements based on user feedback
- Security Compliance: Achieved SOC 2 certification with zero security incidents
Training Metrics:
- 25+ admin training sessions conducted
- 98% training completion rate
- 95% admin certification pass rate
- Support Metrics:First response time: 2 hours average
- Resolution time: 4 hours average
- Customer satisfaction with support: 4.9/5.0
Describe their project management. Did they deliver items on time? How did they respond to your needs?
G10 demonstrated exceptional project management throughout both development phases. They delivered all milestones on time with 100% adherence to agreed timelines - the B2C platform MVP was completed in 6 months and the full B2B solution in 18 months as planned.
Their responsiveness was outstanding with an average 2-hour response time to queries and support requests. They implemented weekly sprint deliveries with continuous stakeholder feedback integration, ensuring our requirements were constantly addressed. When we requested scope changes or additional features mid-project, G10 adapted quickly without impacting delivery schedules.
Communication was proactive and transparent. They provided regular progress updates, clearly communicated any challenges, and proposed solutions before issues became blockers. During critical phases like exam seasons, they scaled their support team and maintained 24/7 availability.
G10's project management approach included detailed documentation, comprehensive user training (25+ sessions conducted), and smooth handover processes. They consistently exceeded expectations by proposing innovative solutions and optimizations that we hadn't initially considered, demonstrating true partnership rather than just vendor execution.
What was your primary form of communication with G10 Consultancy?
- In-Person Meeting
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
- The most impressive aspect of G10 was their deep understanding of the educational technology domain combined with their ability to scale solutions from zero to 2+ million users seamlessly. While many vendors claim to have EdTech expertise, G10 demonstrated genuine comprehension of both B2C competitive exam preparation and B2B institutional learning workflows.
- What truly set them apart was their proactive innovation approach. Rather than simply executing our requirements, they consistently proposed enhancements we hadn't considered - like predictive analytics for learning outcomes and adaptive difficulty algorithms that improved student performance by 65%. Their AI-powered personalization engine achieved 85% accuracy in identifying skill gaps, which was unprecedented in our experience.
- Their technical architecture proved exceptionally robust. The platform maintained 99.9% uptime while scaling from startup to handling 50,000+ concurrent users during peak exam seasons. The fact that they integrated seamlessly with Zee5 and delivered sub-2-second load times across all modules demonstrated their infrastructure expertise.
- Most uniquely, G10 treated our project as a true partnership. They invested in understanding our business model, provided strategic insights beyond just development, and their post-launch support resulted in 300% revenue growth. Their ability to deliver both consumer-grade user experience and enterprise-level institutional tools within the same ecosystem is rare in the market.
- The combination of technical excellence, domain expertise, and genuine business partnership made G10 stand out from other vendors we've worked with.
Are there any areas for improvement or something G10 Consultancy could have done differently?
Third-party Integration Timeline: Some of the 15+ third-party integrations took longer than initially estimated. Better upfront assessment of integration complexities, especially with legacy educational systems, would have set more realistic expectations.Despite these minor points, it's worth noting that G10 proactively addressed each concern when raised and their overall delivery still exceeded industry standards. These areas represent opportunities for refinement rather than significant shortcomings.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
4.5On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS