Full Spectrum Marketing

BACKGROUND

Introduce your business and what you do there.

I’m a manager at Consolidus. We provide online platforms that streamline the procurement of branded merchandise and promotional products, helping organizations save money and time, and we help manage brand consistency across departments and locations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Full Spectrum Marketing?

We needed help optimizing our e-commerce website design for ease of use, relevancy, and SEO. We also needed messaging assistance.

SOLUTION

What was the scope of their involvement?

Full Spectrum Marketing started by reviewing our existing design. Then, we had a QuickStorm event with our leadership team, during which we followed a robust agenda to help them get to know our business. From that, they created a brand guide for us.The team provided an assessment of our e-commerce website and gave us recommendations for improvement. They also delivered updated brand guidelines and value prop messaging. Full Spectrum Marketing also delivered a journey map and website wireframe.

What is the team composition?

We worked with Justin (Project Manager), a story-teller, a web designer, and more.

How did you come to work with Full Spectrum Marketing?

Our CEO knew Full Spectrum Marketing’s CEO through local events and networks. We chose them because they had high ratings, were close to our geographic location, had a great culture fit, and had company values that aligned with ours.

What is the status of this engagement?

We worked together from approximately April - October 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Full Spectrum Marketing delivered an in-depth analysis of our product and many ideas and recommendations to consider for determining our audience personas and communication strategies such as messaging for value props. Their work on our brand standards really helped us solidify our go-to-market strategy. For one, the customer journey mapping they did helped us identify gaps in our messaging and marketing and sales resources. We were able to prioritize the creation of assets based on customer pain points and had a several more tools in our toolbox as a result of our collaboration with Full Spectrum Marketing. It was the first step for us to solidify our brand, which was monumental in allowing us to simplify our messaging so our customers understood the value we deliver to the market. The Full Spectrum Marketing team recommended imagery that really resonated with us and helped ignite our brand. They took extra care when considering colors, even sharing some color theory when delivering them. The final colors, too, helped energize the brand.

How did Full Spectrum Marketing perform from a project management standpoint?

Our project manager at Full Spectrum Marketing was great. My team admittedly had a lot of questions and went rogue a little bit, but with that said, everything was delivered in a reasonable amount of time. We communicated via virtual meetings and emails.

What did you find most impressive about them?

The people at Full Spectrum Marketing were impressive. There wasn’t one person we worked with that wasn’t an expert in their field, or what I call an “ace” in their place. Their culture was truly exceptional, and they allowed their customers to experience it.

Are there any areas they could improve?

There may have been an opportunity for them to get my team in order better so that we didn’t cause too much project sprawl, but overall, there wasn’t anything Full Spectrum Marketing could have done better that was in their control alone.