Foxxy Studio

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of Biopet Shop

Describe what your company does in a single sentence.

Biopet Shop is an innovative and fast-growing pet retail company operating both online and offline channels across Baku. We are committed to building meaningful relationships with our customers and delivering exceptional value throughout their journey. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Foxxy Studio to accomplish?

• Biopet Shop mobile app design

SOLUTION

How did you find Foxxy Studio?

Referral

Why did you select Foxxy Studio over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Foxxy Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team worked on a comprehensive scope for the our mobile app. Their main objective was to create a seamless and user-friendly experience aligned with our brand identity. The key deliverables included:

UX Design:

Designed intuitive user flows to optimize in-app navigation.
Focused on creating a smooth user journey for both new and returning users.

UI Design:

Developed a clean and modern interface using our brand colors, typography, and visual assets.
Created all necessary screens for the app, including onboarding, product listing, checkout, and loyalty features.

Final Handoff:

Provided all design assets and documentation to our development team.
Delivered a design system to ensure consistency throughout the app.

Overall, the team was responsible for delivering a full UX/UI solution from research and conceptualization to final handoff, ensuring our mobile app is both functional and visually appealing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved User Engagement:
After launching the redesigned app, we saw a 35% increase in average session duration and a 25% decrease in bounce rates, indicating users were finding the app easier and more enjoyable to navigate.

Faster Onboarding Completion:
The new onboarding flow led to a 40% increase in completed sign-ups, showing that the user journey was more intuitive for first-time users.

Conversion Rate Uplift:
With the improved UX/UI, we experienced a 20% increase in in-app purchases within the first month of launch.

Positive User Feedback:
Users rated the new interface highly in app store reviews and surveys. We received a 4.6/5 average satisfaction rating in post-launch user feedback forms.

Internal Efficiency:
The delivery of a complete design system reduced development time significantly, allowing our dev team to implement features 30% faster compared to previous cycles.

These outcomes not only validated the design direction but also contributed directly to our business goals of higher retention, better conversion, and improved user satisfaction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team demonstrated excellent project management throughout the entire engagement. They followed a structured, milestone-based approach and communicated clearly at every stage of the process. All deliverables were completed on time or ahead of schedule, which helped us stay aligned with our internal product launch deadlines.

What was your primary form of communication with Foxxy Studio?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was their deep understanding of both design and business. They didn’t just focus on aesthetics—they truly cared about how the user experience would impact our conversion rates, retention, and overall app performance.

Are there any areas for improvement or something Foxxy Studio could have done differently?

We’re happy to share that we plan to continue working with Foxxy Studio for future UX/UI support. Their deep understanding of our product and their consistent delivery quality make them a valuable long-term partner. 

BACKGROUND

Please describe your company and position.

I am the CEO of Maigic Pty Ltd

Describe what your company does in a single sentence.

AI Service Creation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Foxxy Studio to accomplish?

• UI/UX Design/Overhaul

SOLUTION

How did you find Foxxy Studio?

upwork

Why did you select Foxxy Studio over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Foxxy Studio were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Key Responsibilities: - Conduct a comprehensive audit of our website's user experience - Identify pain points and areas for improvement - Develop wireframes, mockups, and prototypes to communicate design recommendations - Collaborate with cross-functional teams including designers, developers, and stakeholders to ensure successful implementation of design changes

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

-Updated Branding Style

-Completion of website UI/UX overhaul

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Full visibility of their work through a shared platform. 

Yes they delivered all tasks on time. 

They responded to all my specific requests. 

What was your primary form of communication with Foxxy Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their artistic vision and understanding of branding and UI/UX was brilliant. 

Are there any areas for improvement or something Foxxy Studio could have done differently?

Not that I can think of.