Foundation

BACKGROUND

Introduce your business and what you do there.

I'm the CEO and founder of CASCON, a company that develops advanced aerospace and defense technologies, including photonics, optics, and AI-enabled systems. We help European OEMs and Tier 1 suppliers enhance capabilities and reduce external dependencies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Foundation?

We hired Foundation for rebranding. We wanted to redesign CASCON's brand to reflect a change in positioning, i.e., a shift from innovation consulting services to a serious technology developer for the aerospace and defense industries. We wanted a brand that would reflect the accumulated experience of the company's staff and a big focus on excellence while demonstrating that we were an established player and could think outside the box.

SOLUTION

What was the scope of their involvement?

Foundation guided us through the whole brand construction process, from understanding how we want to communicate and to whom we want to communicate to asset implementation. During the whole process, Foundation performed a brand identity workshop where they helped us define our tone of voice, personality, and values, among other important aspects. After this, they took the information provided and generated our brand and created digital and physical assets for us to use daily (e.g., business cards, document templates, letterhead, website, email signature).

What is the team composition?

We worked with 2 teammates from Foundation.

How did you come to work with Foundation?

We found them through an online search. We chose them over other options because they had a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We started working with them in September 2025, and our engagement ended in July 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a 500% increase in LinkedIn traffic and more than 10 positive replies when the new branding was shared via email. The new branding also got us 50% more contacts from potential suppliers and one new customer.

How did Foundation perform from a project management standpoint?

Foundation was responsive and delivered on time throughout the vast majority of the contract. There were peak moments on their side (as well as ours) that delayed the work from the original timelines, but they were always transparent about it. They always proposed new timelines and then committed to them.

We communicated via virtual meetings, email, and messages.

What did you find most impressive about them?

Foundation's client-centered approach and ability to put into words our thoughts and comments on the developed work were impressive.

Are there any areas they could improve?

No, we're very happy with Foundation's work.

BACKGROUND

Please describe your company and position.

I am the Partner, Senior Director Delivery of RYZ Solutions

Describe what your company does in a single sentence.

RYZ helps real estate developers manage everything customer-facing—from capturing leads to closing sales, automating contracts and deposits, and handling homeowner care and warranty—all in one place, built on Salesforce.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Foundation to accomplish?

• Establish the RYZ brand.
• Increase qualified leads.
• Enhance our online presence.

SOLUTION

How did you find Foundation?

Online Search

Why did you select Foundation over others?

• Great culture fit
• Company values aligned

How many teammates from Foundation were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Foundation will assist RYZ Solutions with creating a Starter Strategy to support RYZ Solutions in positioning its brand toward new audiences. Following the completion of the Starter Strategy. Foundation will complete 3 months of digital marketing services with a goal of increasing site traffic that leads to increased MQLs for RYZ Solutions. The Company is aware that the exact number of visits, traffic, and content marketing results depends on various factors not always related to Foundation's performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Domain Authority Growth: Increased from 0 to 12, driven by 4 high-quality backlinks from authoritative sites (e.g., HubSpot, RankTracker).

Organic Keyword Growth: Top-100 ranked keywords increased from 1 to 44; top-20 ranked keywords grew to 2 in January.

Traffic Growth: Organic impressions grew from 108 in September to 3,100 in January.

Content Creation: Published 7 SEO-optimized articles and restructured the website’s homepage and solution pages to enhance engagement and lead generation.

Improved Search Visibility: Enhanced RYZ's credibility with Google, making it easier to rank for high-value, non-branded keywords.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was excellent. Mackenzie was always on top of every detail, providing timely reminders whenever I needed to follow up and consistently checking in to ensure we stayed on track. Communication, follow-ups, and updates were seamless and made the entire process incredibly smooth.

What was your primary form of communication with Foundation?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was most impressed by their onboarding process. It was exceptionally well-communicated, making us feel confident and supported right from the start. Their team of experts came across as warm, friendly, professional, and incredibly knowledgeable, which made the experience stand out.

Are there any areas for improvement or something Foundation could have done differently?

If I had to suggest an improvement, it would be to provide more proactive expert recommendations earlier in the process. As experts, we valued their guidance on best practices and what steps to take to achieve our goals, as well as tracking progress with clear metrics—which they did implement after receiving feedback.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Sherpa

Describe what your company does in a single sentence.

We are the Partnership Marketing agency for global technology leaders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Foundation to accomplish?

• Create a new brand concept / story
• Rebuild our messaging framework

SOLUTION

How did you find Foundation?

Chat GPT

Why did you select Foundation over others?

• Great culture fit
• Ability to quickly understand the complex

How many teammates from Foundation were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We broke the project into two sections, "Brand Story / Concept" and "Messaging Framework".

After productising our offering, our brand story was no longer fit for purpose. We needed a new concept that flowed from our to-level messaging through to the day-to-day work our teams deliver with clients.

With our productisation came challenges with messaging, how do we describe Sherpa. We needed to bring together the brand products, being able to describe us in a word, sentance and elevator pitch. We had started work on both but knew we needed to bring in some experts to help guide and deliver this for us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We needed a new brand story and concept that resonated with our prospects, clients and team. Bringing to life the work we had been doing on productising our solutions. On top of that we wanted a messaging framework, giving a name and descriptions to our approach and products. Simplifying a complex solution so that anyone can understand and talk about it. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very well managed. The brief we shared was extremely tight during a really busy summer, they did a great job at managing the workload and timeline. There communication throughout was fantastic, keeping us in the loop for what was happening, when and why. 

What was your primary form of communication with Foundation?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We spoke to a number of providers before making a decision. We have a rule of thumb that it takes 3-6 months to understand the industry we work in when we hire someone. Foundation got under the skin and lived Sherpa from the offset. Just in the proposal stage, it felt like they really understood our challenges, the industry, and what we were trying to achieve. Way ahead of the other providers we spoke too.

Are there any areas for improvement or something Foundation could have done differently?

They delivered everything we needed and more. I honestly can't think of anything they could have done differently.

BACKGROUND

Please describe your company and position.

I am the Senior Director of Marketing of a hosting company

Describe what your company does in a single sentence.

Hosting company offering a diverse range of hosting solutions for businesses of all sizes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Foundation to accomplish?

• Reddit marketing
• Content ideation and development
• Content distribution

SOLUTION

How did you find Foundation?

Ross Simmonds

Why did you select Foundation over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Foundation were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work provided by Foundation was varied but included Reddit marketing, lead generation content and strategy, along with other related SEO services. The work was extensive, covering the development of targeted lead generation content strategies and effective Reddit campaigns that engaged niche communities, sparked organic conversations for us, and increase brand visibility. They also created high-quality content for our blog and were responsible for creating and implementing a comprehensive distribution strategy. 

Key deliverables included:

 • In-depth lead gen content strategy focused on target segments.
 • Creation of SEO-optimized blog posts, articles, and Reddit-specific content tailored to drive engagement and visibility.
 • Reddit thread management, including active participation in discussions and prompt responses to comments.
 • Performance reports with actionable insights and strategic recommendations for ongoing improvements.

Foundation consistently exceeded my expectations. Their proactive approach and deep understanding of best practices and trends helped our campaigns and marketing mix stay ahead of the curve. Their expertise in both lead gen content creation and Reddit marketing was truly invaluable. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

MQLs, conversion rate, traffic from Reddit. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time and were always responsive when we needed it. 

What was your primary form of communication with Foundation?

Virtual Meeting

What did you find most impressive or unique about this company?

Not too many agencies provide the same content amplification and Reddit marketing services that we we're looking for. And the level of expertise they have in these tactics as well others is impressive. A great collection of talent. 

Are there any areas for improvement or something Foundation could have done differently?

Nothing I can think of. 

BACKGROUND

Please describe your company and your position there.

I am the owner of a rope access company in Germany offering specialist work at height services for the construction industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Foundation, and what were your goals?

My business is moving towards higher profile clients, and I required a new branding image to make us more recognisable in the industry.

SOLUTION

How did you select this vendor?

After looking at regional Branding agencies, we decided to go with Foundation based on recommendations from others who were extremely happy with their work. The first design proposals were delivered really fast and were exactly what I was looking for.

Describe the scope of their work in detail, including any steps and the final deliverables.

I was looking for a new logo and general brand image to integrate into the website and social platforms. After a few calls and emails, it was clear Foundation knew what we offered our clients and what we needed to show them. We received some great designs which were very well laid out, and upon choosing a design, the new Brand identity was delivered immediately.

How many people from the vendor's team worked with you, and what were their positions?

I have one main contact person all the time (project manager) who understands our situation well and gives great consultation on all possibilities of improving our branding and client outreach.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Actually, it seems like the new branding is very strong and we are definitely attracting bigger clients and contracts.

Describe their project management style, including communication tools and timeliness.

Foundation’s project management and communication have been impeccable. Telephone and email communication has been rapid and to the point.

What did you find most impressive or unique about this company?

I was impressed by how much they knew about our services and what we do, and who our clients are. The design options were far better than we hoped for, and the presentations made it easy to visualize what the branding options would look like. Furthermore, the new branding was designed and delivered incredibly fast.

Are there any areas for improvement or something they could have done differently?

No room for improvement. They provided fantastic services.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Casual, a video production company based in six countries around the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Foundation?

We were looking to rebrand our company’s visual identity.

SOLUTION

What was the scope of their involvement?

Foundation provided branding services that started with a briefing about our positioning in the market and the value we offer to our clients. They focused on the idea that we should be more confident about the way we present ourselves, and came back to us with a number of executions with slight variations.

After honing on the option that we liked, they designed every aspect of it and delivered a product we were happy with.

What is the team composition?

We worked with Keith and Ben (Creative Partners).

How did you come to work with Foundation?

I knew about their capabilities as a company in the past and felt that they were the right vendor for this project.

How much have you invested with them?

We invested about $55,000.

What is the status of this engagement?

We worked together from February–June 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re a lot more confident about our brand now, thanks to the work of Foundation. Our website looks a lot better, the bounce rate has significantly decreased, and visitors have been spending a lot more time on each page.

Moreover, they’ve helped us increase our effectiveness in pitching our portfolio to high-profile clients.

How did Foundation perform from a project management standpoint?

They performed well from a project management perspective because they were able to deliver our needs on time. We typically communicated via Zoom.

What did you find most impressive about them?

We were impressed with their experience and knowledge of the market.

Are there any areas they could improve?

I can’t think of anything they need to improve on because we’re very satisfied with the final product.

Do you have any advice for potential customers?

I’d advise you to brief them clearly on your goals and be consistently responsive.

BACKGROUND

Please describe your company and position.

I am the Founder of London Centre for Artificial Intelligence

Describe what your company does in a single sentence.

AI training for scientists.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Foundation to accomplish?

• Brand design
• web presence
• creating course pages

SOLUTION

How did you find Foundation?

Online Search

Why did you select Foundation over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Foundation were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope included developing a comprehensive brand identity for our startup. They presented us with multiple brand direction options, refined the selected concept, and delivered a full brand identity package. In addition, they designed and developed a landing page and supported us in establishing a Webflow web presence, including the creation of course pages.

Key Deliverables

Multiple brand identity concepts and final brand package
landing page
Webflow website setup and course page design/support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to launch our new product and sign up students to our new courses via the website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes the vendor delivered item on time and on a tight schedule, they were understanding and supprotive of our time and budge constraints. 

What was your primary form of communication with Foundation?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They provided high-quality work with little guidance and provided useful design and marketing advice. 

Are there any areas for improvement or something Foundation could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am the Marketing and Communications of an AI startup.

Describe what your company does in a single sentence.

We are an AI startup dedicated to expanding the frontiers of intelligence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Foundation to accomplish?

• Crate a verbal and visual identity for a new AI start-up

SOLUTION

How did you find Foundation?

Online Search

Why did you select Foundation over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Foundation were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This project involved the development of a comprehensive brand identity that included both visual and verbal elements to create a cohesive, memorable, and strategically aligned brand presence. The final identity system reflected the brand’s mission, values, and positioning while ensuring consistency across all communication channels. Key deliverables included: creating a distinctive, cohesive visual identity that aligned with the brand strategy, developing key brand materials for marketing and communications, and providing a comprehensive reference document ensuring brand consistency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The main measurable outcome from this project was creting a new brand identity that aligned with our goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was successfully executed, delivering a cohesive and compelling brand presence that aligned with our mission and values. The project was managed efficiently, ensuring adherence to scope, budget, and timeline.

What was your primary form of communication with Foundation?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to work with any company and accomodate any budget. 

Are there any areas for improvement or something Foundation could have done differently?

We were very satisfied with everything Foundation did. 

BACKGROUND

Please describe your company and position.

I am the Global Head of Demand Generation of Sitetracker

Describe what your company does in a single sentence.

Intelligent deployment operations software which makes it faster to manage repeatable infrastructure projects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Foundation to accomplish?

• Drive website traffic
• Convert website visitors at a higher rate
• Increase search volume

SOLUTION

How did you find Foundation?

Referral

Why did you select Foundation over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Foundation were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Foundation assisted Sitetracker with creating a Competitor Page Audit & Strategy and Competitor Comparison Page Development to support Sitetracker in achieving an increase in organic traffic. Deliverables include final recommendations on page layout and approach, as well as 6 authored competitive articles to kick off the initiative.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Copywriting was completed to satisfaction.  Pages havn't been launched quite yet, so no hard success metrics to share at this point.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Foundation did a great job project managing this initiaitve.  They were punctual and delivered on-time.  They were also extremely responsive to our requests and questions.

What was your primary form of communication with Foundation?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their experience and how they guided us through the project process impressed us.

Are there any areas for improvement or something Foundation could have done differently?

Not really - very pleased with the collaboration to-date.