Advertising
$50,000 to $199,999
May - July 2022

4.5

Quality: 5.0

Schedule: 4.0

Cost: 4.0

Willing to Refer: 4.0

"They were a valued partner and integrated well with the team."

Jul 19, 2022

Head of Marketing, Doji UK Ltd

Gareth Bailie

Retail
United Kingdom
11-50 Employees
Online Review
Verified

Biond.digital provided digital ads services for an online marketplace firm. This involved auditing their account and optimizing existing campaigns. They then created new ad campaigns and set up tracking.

The company's upgraded campaigns resulted in lower costs and higher click rates, thanks to Biond.digital's services. They managed the engagement well and communicated with the client via Slack while taking ownership of the project. They were also responsive and quick in identifying quick wins.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I work for Doji which is an online marketplace that encourages people to buy and sell used tech. My role is to head up the marketing team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Biond.digital?

We needed to outsource and upgrade our performance marketing capabilities which at the time were focused on google ads - search, shopping, and display.

SOLUTION

How did you select this vendor?

I posted an RFP and spoke to three partners. Biond came across as having the best understanding of our business needs and expertise in the key areas of search, shopping, and display.

Describe the scope of their work in detail.

Initially audit the account and propose changes to optimize the existing campaigns. The second part of the brief was to set up and manage display and new shopping campaigns to support ongoing marketing requirements. The third part of the brief was to set up conversion tracking and migrate campaigns from click to CPA and ROAS.

What was the team composition?

I worked directly with Amit at Biond

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We completed the upgrade from clicks to performance campaigns Costs decreased, and Click rates increased as we improved targeting reduced wastage and improved campaign effectiveness.

How effective was the workflow between your team and theirs?

Slack was the main communication tool, and Biond was very responsive.

What did you find most impressive about this company?

They were a valued partner and integrated well with the team, taking ownership of projects and identifying quick wins to improve marketing performance spend.

Is there any area for improvement or anything that could have been done differently?

Once we agreed on slack as a comms tool, things went smoothly

RATINGS

4.5

"Nice people, expertise in key areas, competitive pricing."

Flowstate.Digital