FlowCandy

BACKGROUND

Please describe your company and your position there.

I'm the founder of Chinook Seedery, a purveyor of roasted and flavored sunflower seeds.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FlowCandy, and what were your goals?

Chinook Seedery wanted to improve our automated email flows within Klaviyo. We engaged Flow Candy to build out a series of revenue generating email flows.

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke to several companies that had already worked with Flow Candy. We received nothing but positive feedback so we were entered the partnership without hesitation.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting to discuss our goals and objectives. We also filled out an extensive questionnaire that helped to familiarize the Flow Candy team with the Chinook Seedery brand. The project was managed through the Flow Candy app, which was very simple and effecient.

How many people from the vendor's team worked with you, and what were their positions?

Our main points of contact were the Co-Founder and our Account Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In the first month our new email flows have generated 43% more revenue than our previous flows.

Describe their project management style, including communication tools and timeliness.

Flow Candy delivered all assets on a timely basis. All deadlines were met on-time, and all edits and revisions were made within 1-2 days of our request.

What did you find most impressive or unique about this company?

FlowCandy's understanding of our brand and audience was impressive. They tailored the language in the emails to appeal to our niche customer base.

Are there any areas for improvement or something they could have done differently?

We have no complaints and plan to work with Flow Candy again in the near future.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a couple of e-commerce sites. We sell dietary supplements.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FlowCandy?

We needed help with our email marketing and setting up the flows and promotions for both of our sites. We were using Klaviyo, which is a bit complicated, so we needed a professional to handle it.

SOLUTION

What was the scope of their involvement?

In the beginning, FlowCandy did an assessment of our needs in terms of using Klaviyo and created the different flows and promotions. We made a scope agreement, and I gave them some graphical elements to base their work on, but we mostly talked through the project.

Every month, we go through different graphic designs and set up a plan of action that incorporates the designs with the text and tone that we decide on. They create different elaborated flows and periodic promotions for both sites.

What is the team composition?

Aside from the owner, there are three people involved in the project. I mainly work with Milica (Director of Client Success). She’s in charge of the copywriting and designing of the different flows, and also acts as a project manager.

How did you come to work with FlowCandy?

I believe I found them in Upwork, but it’s been a while so I’m not sure. We had an initial meeting where I found out they were both economical and had mastery in Klaviyo. I really needed an overhaul of my email marketing because my inexperienced efforts weren’t sufficient, so I decided to hire them.

How much have you invested in them?

We’ve spent close to $10,000.

What is the status of this engagement?

We started working with them in June 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

FlowCandy has increased our revenue by around 500%, especially on promotion sales. We are getting an estimated revenue of $5,000 on each individual promotion, which is a massive ROI.

How did FlowCandy perform from a project management standpoint?

FlowCandy’s project management is excellent. They’re quick, efficient, and communicative.

I’m usually very busy, so when they come to me for approval and I’m not being responsive, they do a polite follow-up — they work very efficiently.

When the ball is in my court, they don’t take the opportunity to waste time — they’re always on top of things. Communication has been excellent as well. If I have notes for them about things to change, they promptly change them.

We communicate via email, as it has been the most effective way for us to communicate. The project is managed directly in Klaviyo, which is where their work is done.

What did you find most impressive about them?

FlowCandy has really efficient workers, and they have a really good sense of capturing a product or brand tone. They also have a really good aesthetic sense and skills to implement good graphical designs. I’ve had some experiences with other agencies where that isn't the case, so it really makes a big difference. The team’s professionalism has been really great.

Are there any areas they could improve?

It would be nice to have an occasional scheduled time where we review the performance to make sure there are not areas of improvement left behind. That's not really in the scope of what we currently do, but I'm sure that if I requested that, they could accommodate me.

Any advice for potential customers?

Go for it and don't be afraid to give them directions on what you want. Then, get feedback based on the work product that you receive. Also, you should go with FlowCandy's advice about the best practices because they're really up to speed in that area.

BACKGROUND

Please describe your company and your position there.

Born in the Heart of a Baby Unicorn, Kaloud is Hookah, Evolved! We use state-of-the-art technology & material coupled with jaw-dropping aesthetics to build on the ritual of the hookah. We’re aiming to change the world to the better, one puff at a time! I'm handling the marketing and expansion of our e-commerce platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FlowCandy?

With the importance of email marketing we needed experts to come in and set-up Klaviyo for subscriber growth, segmentation, flow implementation, campaigns, and optimizing all of the above.

What were your goals for this project?

Growth of email marketing revenue Proper list segmentation Increased open rates & click rates Growth of email list Implementation of flows

SOLUTION

How did you select FlowCandy?

We went through 5 potential companies that we wanted to work with. We finally landed on FlowCandy because of the qualification & friendliness of the team, their competitive price point & the confidence they gave us that they can be a partner that will assist us in taking our business to the next level.

Describe the scope of their work in detail.

After starting up with FlowCandy, they went in and did a complete audit Kalviyo and came up with the game-plan best suited for our business. This included revisiting high-return flows & adjusting them, as well as implementing new flows that had the potential of generating revenue. At the same time, they took the time & effort to seamlessly implement the brand voice and developed the overall style for our outgoing emails in line with our brand identity.

What was the team composition?

Account Manager, responsible for strategy & prioritization 2-3 Copywriters that worked on the email copy Developer to ensure all logic and integration is done correctly Graphic Designer to implement all in-email banners & artwork

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our email flow Revenue grew from 3% of our total business to a whopping 18% of our total business within less than 3 months. FlowCandy surpassed their already optimistic monthly goal by 30% Our email list has grown by 35% month over month Our open rates & click rates have dramatically improved as well.

How effective was the workflow between your team and theirs?

All communication is extremely speedy. They react to changes very well and are more than ready to take on constructive criticism. They've supported us on multiple matters including the integration of our reviews app. Reporting is done on a monthly basis, but communication is daily. Definitely exceeded expectations.

What did you find most impressive about this company?

They know what they're talking about. As soon as they joined they identified both our weaknesses & strengths and worked on strengthening our weaknesses & amplifying our strengths. They accommodate all needs and are extremely fast in wrapping up tasks and moving on to the next goal.

Are there any areas for improvement?

So far, we haven't faced any issues at all with FlowCandy.

BACKGROUND

Please describe your company and your position there.

Founder of Fast Mask Inc

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FlowCandy, and what were your goals?

We were looking to find a company to help us grow our email revenues to above 25% monthly of total revenue

SOLUTION

How did you select FlowCandy and what were the deciding factors?

After many video meetings with many different agencies I decided on FlowCandy because right away they understood my issue and were able to see where i was going wrong with my Klayivo account on the free Audit. Brian was amazing and had great energy and their price point was very fair.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Since starting with FlowCandy they have optimized my current flows, created new flows to increase engagement, reviews and also sales. Please launching regular campaigns based on promos and sales that we have

How many people from the vendor's team worked with you, and what were their positions?

I have worked with 4 members of the team, I am not 100% sure on everyones title. They are constantly in touch and the communication is great

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our results have increased from consistently being below 20% of sales to know staying above the 25% mark

Describe their project management style, including communication tools and timelines.

They offer great communication and they always deliver on time. Communication is seamless with there platform and the ability to just respond via email which tracks the convo back to the platform for each task and project

What did you find most impressive or unique about this company?

The communication is amazing and their willingness to pivot and adjust at anytime

Are there any areas for improvement?

I think the overall creative is lacking but it could also be on us due to possible lack of imagery

BACKGROUND

Introduce your business and what you do there.

Our company is a mom apparel business and I’m the founder. We do a lot of e-commerce and we’re on platforms like Facebook, Instagram, and we’re starting to get into TikTok.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FlowCandy?

We hired them for email marketing.

SOLUTION

What was the scope of their involvement?

They’re revamping our email marketing to start seeing if we can get the low bearing fruit.

What is the team composition?

Initially, it was just two people and now it’s more like five or six.

How did you come to work with FlowCandy?

We found them online. I tried to vet a few companies, and FlowCandy had a solid background and worked out for my price point.

How much have you invested with them?

We’ve spent about $4,000–$5,000.

What is the status of this engagement?

We began working together in October 2020 and the collaboration is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

So far, everything has been good.

How did FlowCandy perform from a project management standpoint?

In the beginning, I wasn’t happy because I felt like they were trying to grow the company and they had a new person come in and it was like they weren’t getting what I was trying to say. It just seemed like I was repeating myself, but it was only a few weeks that happened. I was actually thinking about canceling my service with them but for some reason one of the owners reached out to me and apologized for the issues and they wanted another chance. 

They gave me my previous month free and took care of me from then on. I thought that was great customer service. They had a problem and were able to resolve it without me even mentioning it to them. They approached me and took initiative. Sometimes in a business, there are bad seeds, but they handled the situation and I’m happy for it.

What did you find most impressive about them?

I like that they tell the price right off the bat and what they offer so I knew what to expect. A lot of companies in the industry are vague about it. It made it easier for me to go in and make a decision.

Are there any areas they could improve?

They’re just going through growing pains and trying to add more employees and more projects. Things I initially thought could be a problem, they’ve solved already.

Do you have any advice for potential customers?

If you can give a clear direction for what your brand is, like the voice and the message, it would make it a lot easier on their part to execute so they can create emails that match your brand.

BACKGROUND

Introduce your business and what you do there.

I am the co-founder of an outdoors product company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FlowCandy?

We’re still quite new to the Shopify business and working on our own website, so we hired FlowCandy to help us with our email marketing campaigns.

SOLUTION

What was the scope of their involvement?

FlowCandy builds full flows out of our existing customer database. We’ve built flows before, but we’re no experts. They’ve been recommending other flows we should build in order to increase sales and engagement. Then, they build campaigns for us with standard flows like for when customers abandon their carts.

What is the team composition?

I work closely with Milica (Operations Manager), and four other people in the team who help out.

How did you come to work with FlowCandy?

I was interviewing a few people for the position before I found FlowCandy. I’d posted an ad on Upwork, and they replied. But nobody in my company had worked for FlowCandy before. Normally, I would take recommendations from my peers or other sellers, but I risked it for the biscuit to work with FlowCandy and am very happy with that decision.

How much have you invested with them?

I’ve spent roughly $4,000.

What is the status of this engagement?

The ongoing partnership started in May 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We definitely noticed an increase in email engagement. Right now, we’re organizing our list and making sure everything is delivered, but we’re still keeping our engagement rates on top. We’ll see how everything is in a couple of months, but so far, it’s been looking really good.

How did FlowCandy perform from a project management standpoint?

They have their own system or portal to manage our campaigns. That’s very neat because we have everything we need in one place, so we don’t really have to worry about looking back at emails. Everybody is there in the portal so we don’t see it as just being in communication with one person — it’s more of being in communication with everybody.

What did you find most impressive about them?

The communication is flawless. We have no problems communicating with them about what we want or if there are any corrections to be made. It’s really hard to find teams that are highly responsive so their communication kills everything else.

And since you’re in contact with the whole team, you have never to wait for anything because tasks are accomplished quickly.

Are there any areas they could improve?

At the moment, I can’t think of anything that they can improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of BeautyRx Skincare by Dr. Schultz, a skincare company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FlowCandy?

We previously set up our own flows which were mediocre. FlowCandy optimized our flows.

SOLUTION

What was the scope of their involvement?

Before we even began working with them, they took a deep dive into our business, email campaigns, and email flows to say look what we can do for you. We hired them, and they added sophistication and optimized our flows to resonate with customers and reflect our brand.

What is the team composition?

I've worked with three people.

How much have you invested with them?

It's somewhere between $2,000 and $3,000.

What is the status of this engagement?

We began work in August 2020, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They did a beautiful job updating and optimizing our flows to resonate with our customers and reflect our brand. We received a ton of value from their work. We're already ROI positive on their efforts across the board.

How did FlowCandy perform from a project management standpoint?

It's excellent. They utilize a task-based system. We work with them on Slack and emails. They just launched a new ticket tracking system that seems to be working for them.

What did you find most impressive about them?

They go above and beyond on everything. When you find an agency like them, they're a keeper.

Are there any areas they could improve?

No, but I've only worked with them for three months.

BACKGROUND

Introduce your business and what you do there.

I’m the director of an e-commerce watch company. We sell via e-mail, social ads, and Google traffic referrals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FlowCandy?

I personally don't have time to develop, maintain, and optimize email campaigns for our website. We do a fairly detailed email upsell strategy, retention strategy, browser abandonment strategy, and other campaigns. We do a combination of email flows and general campaigns. I don't have the time to produce and design high-quality emails so I went to FlowCandy.

SOLUTION

What was the scope of their involvement?

They manage everything in-house for a set monthly fee. We get three tasks a month, and as one is completed they begin another. They always have three tasks going. Initially, they reoptimized and redesigned all of our emails. Once we completed that, they worked on notification emails. Now we're moving on to biweekly emails on a range of primary content.

What is the team composition?

I personally work with one person. I know there are more people behind the scenes who have full access to my accounts.

How did you come to work with FlowCandy?

They reached out to us, and we began work.

What is the status of this engagement?

We began work in September 2020, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

There are mainly two ways. First, our emails are much more professional and premium. They did an excellent job improving and professionalizing our emails. Secondly, they freed up a lot of my time. I have to do nothing but approve the emails, they do everything.

How did FlowCandy perform from a project management standpoint?

We have a shared Google Drive and Calendar that we use to communicate. He'll send me final products as I send him suggestions, amendments, and more. Then when I approve it, we schedule it. It's a massive improvement. We have a super fluid relationship.

What did you find most impressive about them?

They're incredibly professional and organized. I don't need to oversee the work, yet I know they'll deliver quality. It's very rare you don't need to chase down results.

Are there any areas they could improve?

They just improved in recording how everything is tracked. Sometimes emails get lost, so they use a platform to track everything so nothing gets lost.

Do you have any advice for potential customers?

They're email marketers. They don't know your business as well as you. Although they have great ideas, you need to come up with some yourself to give them a clear idea of what to do.

BACKGROUND

Please describe your company and your position there.

President and CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FlowCandy?

Set up Flow Series in Klaviyo

What were your goals for this project?

Develop relevant Flow series in Klaviyo-at least 6

SOLUTION

How did you select FlowCandy?

Email from Brian.

Describe the scope of their work in detail.

Develop flows in Klaviyo -3-5 per month

What was the team composition?

Don't know.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I need more time-at least 3 months to see how the flows are performing. My company is small so no real measurable data as yet.

How effective was the workflow between your team and theirs?

Given that they are based all over the world, pretty good.

What did you find most impressive about this company?

They are based all over the world and they really tried to understand my brand. They took chances with the "punny" nature of my products and wrote copy that was relevant and in most instances really catchy.

Are there any areas for improvement?

I think the design work can be improved. It took about 2.5 weeks for us to nail the template in the first month which didn't leave us much time to complete the 3-5 flows that were scheduled for the first month.

You really can't subscribe for less than two months since there isn't enough time for them to design and then you to provide feedback then approve. I think maybe a different cost structure would work and make sense so you exactly what you will accomplish for the cost-rather than a range.

BACKGROUND

Please describe your company and your position there.

I'm an President of RelaxUltima. We sell neck massagers powered by TENS unit technology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FlowCandy?

We hired them to manage our email marketing campaigns and flows.

What were your goals for this project?

To create email marketing flow and campaigns that would increase our customer AOV and conversion rate of our funnel.

SOLUTION

How did you select FlowCandy?

Was impressed with their expertise and knew some of the existing clients they are working with and having success with.

Describe the scope of their work in detail.

To create email marketing flow and revamp existing ones (abandon cart, post purchase sequence, newsletter, winback etc). And create promotional email campaigns for holidays and special occations.

What was the team composition?

I've corresponded with various members of the flowcandy team, including the owners. They are all very responsive and helpful.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, 1 email campaign send during Christmas holidays generated $2800 in sales from just a list of 2000!! Amaazing!

How effective was the workflow between your team and theirs?

They are very easy to work with and very responsive to our needs.

What did you find most impressive about this company?

They very organized and efficient. The end product is very high converting email flow and campaigns.

Are there any areas for improvement?

Hard to get them on the phone for our monthly calls.