Flighted

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer

Describe what your company does in a single sentence.

The world's first at-home nail salon. Powered by robotics + AI, paints, and dries your nails with just the press of a button from the comfort of your own home.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flighted to accomplish?

• Pre-order campaign

SOLUTION

How did you find Flighted?

Referral

Why did you select Flighted over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Flighted were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Complete setup of client ad account on Meta 
• New landing page designed for conversion 
• 10+ video ads every month 
• UGC / content creator referrals and management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Flighted delivered a consistent 2.5+x ROAS on Meta on a new-to-the-world product and a high volume of creatives every month with the assets that we had. Landing page delivered on conversions. Overall campaign was a success and delivered the objectives we set out at kickoff.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Flighted delivered all key assets on time, in full, and was very responsive to our needs / the occasional emergency that happened.

What was your primary form of communication with Flighted?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Flighted runs a tight ship - they are reliable partners for any startup looking to break into paid performance without frills, and are a one-stop-shop that can manage media as well as creative.

Are there any areas for improvement or something Flighted could have done differently?

Given that we are such a new product and category-disruptive innovation, it's hard to say that Flighted could have predicted the results any better - but firmer guidance on expectations ahead of campaign launch would have probably served us well through the better-than-expected start and then the inevitable rise of CAC.

BACKGROUND

Please describe your company and position.

I am the VP, Marketing of a healthcare company
Describe what your company does in a single sentence.

Integrated food-as-medicine platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flighted to accomplish?

• Aquire 300 DTC members who would attend an initial visit with an RD

SOLUTION

How did you find Flighted?

Referral

Why did you select Flighted over others?

• Pricing fit our budget
• Referred to me

How many teammates from Flighted were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Flighted helped us go-to-market for our launch of DTC RD services in five states. They were responsible for everything from creating the strategy, creating the content, setting up the ad campaigns, running the ad campaigns, optimizing them on a weekly basis, budget forecasting and growth projecting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Flighted was able to help us set a baseline CAC for acquisition and then help us bring it down approximately 3X throughout our time working together. They were also able to help us determine what type of ads performed best and recommended several experiments (sign-up flow, email, landing page) that supported and improved our conversion goals. Flighted was also instrumental in demonstrating volume and quick ramp which allowed us to invest further in DTC.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they always delivered everything on time. There were moments when I wanted more time to spend on video calls discussing the strategy and next steps, but recognized that because of their affordable cost, they had to limit call time with clients.

What was your primary form of communication with Flighted?

Virtual Meeting

What did you find most impressive or unique about this company?

They are smart, scrappy, fast and affordable.

Are there any areas for improvement or something Season could have done differently?

Pushing more into understanding and supporting the optimization of the full-funnel experience to help support conversion more deeply could bring more value to the table and allow for longer-term partnerships.

BACKGROUND

Please describe your company and position.

I am the Director of Operations of tapouts

Describe what your company does in a single sentence.

A mental health platform for children teaching about social emotional skills, identity, mindset, and lifestyle through virtual group coaching.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flighted to accomplish?

• Reduce CAC

SOLUTION

How did you find Flighted?

• Online Search

Why did you select Flighted over others?

• Great culture fit
• Other

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Flighted to spearhead our growth marketing initiatives. We needed day to day management of paid advertising, as well as funnel optimization and long term growth strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• CAC
• CPL

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Overall the team was very skilled, thorough, and reliable. They had a clear understanding of goals and requirements and were able to deliver results! Not only did the team manage day to day execution of paid advertising but provided creative strategy and initiatives for funnel optimization. Communication was superior and all questions and concerns were met with prompt and thorough responses, making for a highly successful partnership.

What was your primary form of communication with Flighted?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

The team has unmatched expertise and skills in the industry. In additional to being professional and responsive, their ability to make complex ideas and technical issues easy to understand is impressive.

Are there any areas for improvement or something Flighted could have done differently?

Not within the scope of work they did for us, overall very keen and a pleasure to work with.

BACKGROUND

Please describe your company and your position there.

I'm the head of growth for a direct to consumer health and wellness supplement company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flighted, and what were your goals?

We were launching on new paid social media channels (TikTok and Snapchat) and needed expertise managing the strategy and day-to-day execution

SOLUTION

How did you select this vendor and what were the deciding factors?

We heard of Flighted through a referral, met with the team and it was a no brainer to bring them on board. They had the expertise, attitude, and cost we were looking for.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The main scope was to create overarching strategy and carry out day-to-day execution of paid media on TikTok and Snapchat. Flighted also provided creative strategy and ultimately UGC videos.

Performance metrics were followed and the team was proficient in platform reporting, Google Analytics, other attribution tools, and Looker Studio reporting.

How many resources from the vendor's team worked with you, and what were their positions?

We mostly worked with the founder of Flighted but then as the agency expanded, started to meet and work with other members of the agency.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Flighted maintained a high level of performance for the duration of our partnership. We had advertising performance metrics that they consistently achieved and some.

How effective was the workflow between your team and theirs?

Communication was great. Very responsive to individual messages and maintained regular meeting cadence. All deadlines and asks were met.

What did you find most impressive or unique about this company?

The expertise from the team is what stands out. And the ability to be efficient and realistic, always providing broad industry knowledge that was helpful to the direction of our marketing. This team gets it.

Are there any areas for improvement or something they could have done differently?

This would be a nitpick, but perhaps more (it definitely wasn't absent) encouragement/push to us for testing new things.

BACKGROUND

Please describe your company and position.

I am the CEO of Simply Good Coffee, Inc.

Describe what your company does in a single sentence.

DTC small appliances company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flighted to accomplish?

• Begin DTC advertising program
• Get revenue to 2,000 a day from 0
• ROAS

SOLUTION

How did you find Flighted?

Referral

Why did you select Flighted over others?

• Great culture fit
• Referred to me
• Peter cared a lot about us and results.

How many teammates from Flighted were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

HIred Peter, Flighted to begin our DTC advertising. We went from 0 to around $2,000 per day in revenue at acceptable and growing ROAS. Peter developed our best running ads, still to this day. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue and ROAS improved every month

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Peter and his team went over and above to deliver and communicate. It was a startup project and communication and flexibility was critical - they were excellent.

What was your primary form of communication with Flighted?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The creative testing and commitment to getting the revenue and ROAS were critical. They excelled.

Are there any areas for improvement or something Flighted could have done differently?

There were really no areas of improvement. Our team was small, and they did everything they could to make this successful.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of a speaker management company

Describe what your company does in a single sentence.

We help speakers get booked and paid to speak. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flighted to accomplish?

• Increase the efficiency of our paid media efforts on meta.
• Increase the efficiency of our paid media efforts on google.

SOLUTION

How did you find Flighted?

Referral

Why did you select Flighted over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Flighted were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Flighted helped increase our return on ad spend across meta and google to over 300% on a consistent monthly basis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Flighted helped us acheive a consistent 300% ROAS across meta and google month over month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Flighted met deadlines and was easy to work with and communicative. 

What was your primary form of communication with Flighted?

Email or Messaging App

What did you find most impressive or unique about this company?

Cost for value was very high. 

Are there any areas for improvement or something Flighted could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of Handy Famm

Describe what your company does in a single sentence.

Handy Famm makes real tools designed especially for kids. Our fun characters foster DIY skills, reduce screen time and encourage valuable bonding time between kids and parents.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flighted to accomplish?

• Drive sales to our ecom website

SOLUTION

How did you find Flighted?

Referral

Why did you select Flighted over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Flighted were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Drive traffic from social media sites to our website www.handyfamm.com

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales to ecom store via Facebook ads showed clear correlation to work Flighted did to company milestones.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management, and clear communication with weekly or bi-weekly updates on project status and goals

What was your primary form of communication with Flighted?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are a smart and confident team.

Are there any areas for improvement or something Flighted could have done differently?

Generally satisfied