FeatureMind

BACKGROUND

Introduce your business and what you do there.

I’m the head of digital technology for retail omni-channel at Al Tayer Group, a diversified Middle Eastern company operating retail, beauty, automotive, hospitality, and e-commerce businesses. We represent leading global brands and expand into sectors like engineering, real estate, and interior contracting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FeatureMind to accomplish for your retail omni-channel operations?

We needed a solution-driven partner to deliver high-quality products that follow industry standards and are secure.

SOLUTION

What was the scope of their involvement?

FeatureMind has been helping us with e-commerce, digital transformation, Salesforce Commerce Cloud (SFCC), Salesforce Service Cloud (SFSC), and Salesforce Marketing Cloud (SFMC) integrations, and data migration.

What is the team composition?

We’ve worked with 6–10 teammates from FeatureMind.

How did you come to work with FeatureMind?

We found them through an online search and a referral. We chose them because their pricing fit our budget, and they were technically skilled.

How much have you invested with them?

We’ve spent between $200,000 and $999,999.

What is the status of this engagement?

We worked together from January to June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

FeatureMind has helped us improve our site speed and the number of transactions, which has resulted in a better customer experience and conversion rate.

How did FeatureMind perform from a project management standpoint?

FeatureMind’s project management is good. We communicate via in-person and virtual meetings.

What did you find most impressive about them?

FeatureMind’s technical expertise, solution-driven approach, collaboration, and future-proofing were impressive.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.